Marketing

Saturday, November 05, 2005

 "The number one marketing initiative in our organization today is brand recognition. We're fortunate to have the opportunity to partner with AIPMM and leverage their tremendous growth to get the ZIGZAG Marketing name in front of the product management community," explained John Mansour, President of ZIGZAG Marketing.

"We continue to highlight vendors with quality; valuable offerings we feel will benefit our members. It is part of the AIPMM's commitment to providing members with tools, resources and access to companies that provide needed services" said Therese Padilla, co-founder of the AIPMM. "A large percentage of our members are software product managers and ZIGZAG Marketing offers personal training, coaching, and education workshops directly targeted at them."

About ZIGZAG Marketing Inc.
Through its training programs, coaching, and consulting services ZIGZAG Marketing helps software companies accelerate growth through better product planning, shorter development cycles, and exceptional product positioning. ZIGZAG Marketing's ten-step product management methodology is the cornerstone of its training and service offerings. Visit ZIGZAG Marketing at www.zigzagmarketing.com.

About The Association of International Product Marketing and Management (AIPMM)
The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. For more information on issues concerning product marketing and management visit www.aipmm.com.




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 Steve and Ken have been putting the cars through their paces prior to filming, to ensure they are safe and road-worthy. Steve and Ken also feature in the series, talking through the necessary checks, and highlighting what to look out for when restoring a classic car.

Steve Bird from Green Flag said: "We were delighted to be asked to take part in the programme, and thoroughly enjoyed the challenge set for us by the "Dream Machine" team. Ken and I spend most of our time attending breakdowns, so it makes quite a change to be starring in a new TV programme!"

Series producer of "Dream Machine" Jane Tweddle said: "The guys were great, we were working to such a tight schedule, but Ken and Steve really helped us get things moving."

"Dream Machine" is presented by celebrity motoring experts Mark Evans and Amanda Stretton, and features classic cars including a GT40 replica, a 1974 V8 Aston Martin, a 1964 MGB Roadster, and a 1981 Ferrari 308 GTBi to name a few. The ten-week series begins on Wednesday 12th March at 8.00pm.
Ends

Notes to editors:
 For further information and photography, please contact Melanie Denny on 0113 3991387/ 07711 964617.
 Green Flag Motoring Assistance provides roadside rescue and recovery to more than 4m customers, 24 hours a day, 365 days a year.
 Mark Evans has previously presented Garden Invaders, Pet Rescue, and Discovery Europe's "A Car is Born."





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