Marketing

Saturday, October 22, 2005

 Northampton, Pennsylvania January 8 2004--ProvideTechnology.com a Technology Consulting and Web Development Company announced today that it has inked an agreement with Cross Net Media of Southampton, PA. Under this agreement ProvideTechnology will provide support, supervision and management of Cross Net Media's "Marketing Power" suite of services.

ProvideTechnology founder Jack Spirko stated, "This is a big day for us indeed. The chemistry between our two groups could not be better and when we combine the search engine optimization techniques of my company with the public relations reach of Cross Net Media we are truly going to be offering clients something special. We are going to bring a true brokerage approach to Internet marketing and help the average businessperson actually use the Internet to gain customers and make money".

Cross Net Media's president Gene Culver remarked when asked about this new service, "With this new concept we are not talking about just hitting the top of a search engine such as Google, Overture or Yahoo for a few search terms but an ongoing and continuously adjusted campaign".

We asked Mr. Culver exactly what makes this concept different from other Internet Marketing programs and he concluded, "This new concept will allow us to monitor the effects of today's Internet marketing trends. When those trends change, we can adjust our customer's accounts daily to optimize their effectiveness in gaining new customers over the web. Cross Net Media will really be a Brokerage House insuring that the investments of our clients are protected and produce results both today and tomorrow".

About Cross Net Media, Inc. - Cross Net Media is a Marketing Services Broker focusing on both online and offline marketing designed to improve a clients web presence through the use of proven systems such as print media, search engine marketing, key word optimization, media relations and pay per click advertising to optimize the advertising efforts of its' clients. More information can be found at the company's website located at http://crossnetmedia.com and company's President, Gene Culver can be reached for comment at 267-988-8751 Ext 221.

About ProvideTechnology, LLC � ProvideTechnology is a technology consulting company that offers services such Internet Marketing, T1 and Dedicated Services and Technology Consulting to it's clients. More information can be found at the company's website located at http://www.providetechnology.com and the company's CEO, Jack Spirko can be reached for comment at 866-994-1212.






This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 The quest to find a technology that makes an electric automobile truly practical has been
the dream of many an engineer and has been pursued by corporations, large and small,
on a Global basis at the cost of Billions of dollars. To date there has been but marginal
success.

That is about to change !

Carl B. Tilley and his Tilley Foundation Incorporated are but weeks away from a demonstration drive that will take it's "ELECTRIC" 1981 DeLorean from Tennessee
to California without plugging it in. This route will be more than four times the record
distance of current electric car technology and, to add another bonus, at the end of the
trip the cars batteries with STILL BE FULLY CHARGED !

Mr. Tilley conceived of this technology while actively engaged in a solar and wind energy business a number of years ago. In fact, he has dedicated 18 years to the research,
development and perfection of the devices he has today. One such technology runs the
facility where the DeLorean is undergoing it's transformation, providing the electricity necessary to run the shop and all of it's equipment.

The DeLorean is powered solely by an electric motor and 12 "off the shelf" car batteries
from a local chain store�plus his "device" of course. The vehicle, Tilley calls it the TEV
(Tilley Electric Vehicle), is designed to maintain normal highway speeds as well as a top
speed on the order of 120MPH. To quote Tilley, "I hope there's a speed trap when we cross into California, I want to get a speeding ticket after more than 36 hours of operation
without the need to plug this baby in".

Ambitious, you bet. Reality �.. just wait and see. You can read more about the Tilley
Foundation Incorporated and this fantastic DeLorean conversion on their website:
www.tilleyfoundation.com.

Max Plank, formulator of the Quantum Theory, said " A new scientific truth does not triumph by convincing it's opponents and making them see the light, but rather because it's opponents eventually die, and a new generation grows up familiar with it". The
skeptics and naysayers will challenge Tilley, the drive to California will render their
criticism meaningless. Be part of the "new generation", it's here NOW !


The Tilley Foundation welcomes you to the future !! Don't let it pass you by.




This article courtesy of http://easyauctionsolutions.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 

Are you confused by the flood of information on how to improve your internet marketing results?


Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.


Doesn't it seem more and more complicated to focus in on what really works and what doesn't?


After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.


Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.


Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.


PRINCIPLE #1


You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.


Let's break this down.


Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.


So where does that cost come from?


The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product


It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.


Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?


It's a very tough lesson to learn.


I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.


You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.


You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.


In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.


An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"


PRINCIPLE #2


You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.


If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.


How do you become a great copywriter and master Principle #2?


1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms... speak with them survey them read what they read talk to others who do business with your market test using articles and special reports to guage the response do what they do


By doing this you should have content for 20-30 (at least) different benefits for your product.


Then....


2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.


Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.


Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.


About the Author


Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/
jeff@infoproductcreator.com





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 

In my own experience of marketing, sometimes a combination of marketing techniques works much better than if the same techniques were used individually.


For example, take Banner Advertising and Lotto Visitors.


Now everyone knows that Banner advertising no longer has the click though rate(CTR) that it used to have.


Nowadays, the average CTR is only around 1%, so purchasing thousands of impressions, and getting such a low CTR, can seriously put you out of pocket!


The alternative to expensive Banner Advertising, is to use a FREE Banner Exchange.


You place the Exchange Banner on your own site, and every time a visitor to your site sees it, you are given a credit, for your own banner. This is usually around 2:1, so you need 2 visitors to get 1 of your banners shown on another site in the exchange.


The problem with this of course, is that if you are getting zero, or very low traffic already, then the banner exchange will have virtually no effect on your traffic at all.


This is why banner exchanges have been largely criticised, since people were under the impression that they would substantially increase their traffic, and because they thought this, they became disappointed with the result.


However, banner exchanges do work if you have a reasonable amount of traffic to start with.


But how do you get a large amount of people to visit your website?


A guaranteed amount of visitors, can be bought at various lotto sites.


How it works, is that people go to a lotto site and can win prizes ranging from computers to hundreds of thousands of dollars, and all for free.


However, to participate, they have to agree to visit various sites. These are the sites of people who have paid the lotto owner to send the visitors there.


This does work, but only up to a point. If you pay, for example, for 10,000 visitors to visit your site, then you will get them. However, these visitors are not targetted. Most of them just want to get on and off your site as soon as possible to play their ticket.


Sure, some of them do stay, and look at your site, but again most site owners are disappointed by the results.


This is where the combination approach comes in. You use the power of the numbers of lotto visitors coming to your site, and the banner exchange, to 'convert' the visitors from untargetted to targetted.


This is what you need to do.


Join four different banner exchanges, and place the codes on your page. (Do not join more than four, or you may be accused of having a banner farm and will have your site deleted from the exchange.)


Now if each exchange gives you one exposure for every two visitors, then four exchanges gives you four times this amount, which means that for each two visitors you get four exposures.


So if, for example, you ordered 1,000 visitors from the lotto site, with the four exchanges, you will earn 2,000 exposures of your banner ad.


So 2,000 new people will see your banner ad. These however are quality prospects,who are in the exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted, rather than untargetted traffic!


(Incidentally, a cleverly worded banner, which has been designed using simple text, rather than sophisticated artwork and animation, can give you a CTR more like 4%!)


There are many different banner exchanges around, just type in 'banner exchange' at any search engine for a list. Experiment with different exchanges for best results, however the following I know to be effective:-


http://www.adswap.net
http://www.quicklinksnow.com http://www.easyadexchange.com http://www.advertiser-exchange.com


Again there are lots of different Lotto sites, but here are some examples of good sites:-


http://www.cash-giveaway.com http://www.lotto4cash.com http://www.loftydeal.com


So in all of your campaigns, it is not always necessary to find completely new ways to promote your site. With a bit of imagination a combination of already established methods can be highly effective!


Paul White is a former teacher who now helps people around the world to make money online. Visit the popular Profit Mountain site at:- http://www.profitmountain.com Subscribe to the FREE newsletter and receive tons of freebies, or mailto:webmaster@profitmountain.com with any questions or comments.





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.