Marketing

Monday, October 10, 2005

 

As we've heard from countless people trying to sell us Advertising, Internet
advertising is cheaper and faster. But is it really better? Is it the
right kind of advertising for your company? There are some things that we
should all do when it comes to Internet marketing, but before you go spend
allot of money on big expensive ad spots you need to consider your
alternatives.


First of all lets look at what we all should do. Every business that has a
web site should register their site with all the major search engines,
especially Yahoo. You should also look for listings that deal with sites of
your type and try to get in those listings as well. If you run a carpet
store for example, you will want to get a listing at floorbiz sites. Once
you have done that you should collect e-mail or snail mail addresses from
your customers, and prospects so you can keep in touch with them. You can
try FFA sites, and banner exchanges if you like, but don't expect any direct
traffic from it. You might get a higher search engine placement but that
won't really matter if you're on page 20 of the results anyway.


What are your alternatives? The avenues of Internet marketing continue to
grow faster than most of us can keep up with them. Some of the most common
ways are analyzed below.


--Banner advertisements are sometimes very expensive on high traffic sites
and produce a limited amount of traffic. These are like billboards on the
side of the road that you hope people will look at as they drive by. If
they are driving through for the first time, they might read them but at the
moment they are on there way somewhere else and don't have time to stop at
your business. Besides if this is the first time through the area, they
don't want to get off course because they might get lost. And if they
travel that same route very often, they won't even notice when the billboard
changes advertisements.


--Another possibility is E-Magazine ads. This type of advertising can be
very effective as long as you place ads in magazines that have the same
readership as your target audience. I have found this method of E-Marketing
to be quite effective in directing potential customers to my site and even
generating additional leads for follow-up. You do want to make sure that
the Magazine has a genuine and substantially large opt-in mailing list
however.


--Another possibility is of course the ever-dreaded topic of e-mail
marketing. It is really not that bad. Just make sure you opt-in the
participants yourself. And I wouldn't trust anyone who wants to sell you an
"opt-in list of addresses of people interested in your products or
services." If it was really was as described, you probably couldn't pay
what it was worth. You will have better success having a company send the
e-mails for you to their list of address that they are not willing to sell
(which is a good indication that they are really opt-in). And if they are
not opt-in, then at least you won't loose your ISP. If you do it right,
this can be one of the most effective, and inexpensive forms of E-Marketing
available to you.


Bob Stamper. Your small business solution for web site design
and Primary DNS hosting http://www.stamproductions.com/





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 YPSILANTI, Michigan (November 3, 2003) - In addition to the recent record-breaking Carail Museum sale, Richard and Linda Kughn are pleased to announce a second offering from the famed Madison Hardware store in New York City, the world's largest and oldest Lionel train dealer. More than fifteen tractor-trailer loads of rare and desirable Lionel products were transferred from this historical building to the Kughn's storage facility in downtown Detroit in the late 1980's. In addition to the hundreds of thousands of original Lionel train parts in crates and metal bins, the sale features hundreds of collectable model trains, accessories, erector sets and science kits from America's premier toy makers such as Lionel, American Flyer, Marx and Gilbert � just in time for the Christmas season.

Some of the interesting highlights from over 1,500 lots include:

- 1915 Gilbert No. 6 Erector Set - includes original wood case, electric motor and instruction manual in museum quality condition.
- 1930's Lionel Children's Stove & Oven - a fully functional "toy" stove that was pulled retailer's shelves in the thirties due to its life-like heating elements � an extremely rare collectable.
- 1950's Williams Amusement Park Train - powered by a Wisconsin gas engine. Large enough to carry adults or children. Other lots include extra cars and tracks. Perfect for the backyard engineer.
- Collectable Toys & Train Sets - Hundreds of complete train sets and accessories in various gauges, many in their original packaging, from legendary American toy manufacturers such as Marx, American Flyer and Lionel. Large collection of toy science kits from 1950's & 60's.

Madison Hardware Collection Part II will be held in conjunction with RM's Michigan International Fall Classic Car Auction, featuring over 350 classic, sports and muscle cars, held indoors at the Novi Expo Center in Novi, Michigan on November 21st, 22nd, and 23rd. Tickets are $15 weekend. Good for both events. (Children under 12 free) Interested bidders for this sale, which has attracted worldwide interest, will be able to bid online, by proxy or in person. (www.proxybid.com)

RM Auctions, Inc., is the leading auction house in the North American investment-grade collector car auction market. From a standing start in 1991, the company has amassed an enviable roster of the most prestigious venues in North America and responsible for many of the world's top sales in vintage automobile marques. Worldwide RM Group sales have grown steadily each year, and are anticipated at more than $100 million in 2003. For additional information on RM Auctions Inc. or event catalogs, please call (800) 211-4371 or visit the company web site at www.rmauctions.com.

# # #




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 "The number one marketing initiative in our organization today is brand recognition. We're fortunate to have the opportunity to partner with AIPMM and leverage their tremendous growth to get the ZIGZAG Marketing name in front of the product management community," explained John Mansour, President of ZIGZAG Marketing.

"We continue to highlight vendors with quality; valuable offerings we feel will benefit our members. It is part of the AIPMM's commitment to providing members with tools, resources and access to companies that provide needed services" said Therese Padilla, co-founder of the AIPMM. "A large percentage of our members are software product managers and ZIGZAG Marketing offers personal training, coaching, and education workshops directly targeted at them."

About ZIGZAG Marketing Inc.
Through its training programs, coaching, and consulting services ZIGZAG Marketing helps software companies accelerate growth through better product planning, shorter development cycles, and exceptional product positioning. ZIGZAG Marketing's ten-step product management methodology is the cornerstone of its training and service offerings. Visit ZIGZAG Marketing at www.zigzagmarketing.com.

About The Association of International Product Marketing and Management (AIPMM)
The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. For more information on issues concerning product marketing and management visit www.aipmm.com.




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 Los Angeles, CA Sept 16, 2004 �- Some of the fastest street legal cars are meeting some of the baddest bikes on the west coast for an awesome series of videos and photo shoots. Attending will be some of Southern California's most gorgeous and sexy women to pose with the cars and give them a sexy scrub down afterwards. The only things with bras there will be the cars.

Capitalizing on the huge success of other videos in the genre of street racers, real guys want to know "Will my supercharged Corvette with 1000horsepower be able to beat a Kawasaki ZR12 with a turbo?" The ultimate what-if scenario will be played out in the California desert.

Hundreds of potential drivers lined up to take part, but only the best of the best can hang with this crowd. Cars need at least 800 real horsepower to be even able to keep up with these guys, so only the best-of-the-best of hight tech street legal cars were invited to take part.

Joining them out in the desert will be a group of gorgeous women to cheer them on and clean up the cars afterwards. These are Southern California's sexiest pit crew in action all coming at you in photo and video wearing the hottest fashions.

For additional press information (or sample, copy or demo), contact: Tim Hunold 1-949-642-4204 hunold@surfside.net

The videos and photography footage will be available to the public beginning November 1st, 2004. Images, video and articles can be ready for any additional reproduction if you make arrangements before October 8th 2004.

CONTACT INFORMATION:
Tim Hunold
1-949-642-4204
1-310-617-3080
http://www.TestShoot.com





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Are you confused by the flood of information on how to improve your internet marketing results?


Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.


Doesn't it seem more and more complicated to focus in on what really works and what doesn't?


After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.


Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.


Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.


PRINCIPLE #1


You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.


Let's break this down.


Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.


So where does that cost come from?


The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product


It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.


Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?


It's a very tough lesson to learn.


I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.


You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.


You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.


In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.


An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"


PRINCIPLE #2


You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.


If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.


How do you become a great copywriter and master Principle #2?


1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...


- speak with them
- survey them
- read what they read
- talk to others who do business with your market - test using articles and special reports to guage the response - do what they do


By doing this you should have content for 20-30 (at least) different benefits for your product.


Then....


2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.


Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.


Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.


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http://www.highertrustmarketing.com/





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 February 1 2004--Turbocharger manufacturers see no let up in demand for their products, particularly in Europe. The insatiable demand for turbocharged cars can be attributed to the popularity of direct injected petrol- and diesel-powered cars in both Europe and Japan as well as rising fuel costs. The move toward engine downsizing to improve fuel consumption and lower CO2 emissions has also led to the increasing use of
turbocharging on petrol engines.

The main battleground is Europe, where Garrett dominates the turbocharger market with a 58% share in 2001, followed by BorgWarner with 30% and the two Japanese players, Mitsubishi and IHI with 8% and 4%, respectively. However, competition from the two main Japanese turbo makers, Mitsubishi and IHI, means competition in this market is set to intensify. The players that gain market share through this decade will be those that visualise, accept and adapt to the legislative changes in the market place, further enhancing their product through innovation.

This exclusive report reviews the key market drivers for turbochargers and superchargers for both the passenger car and commercial vehicle markets, providing some forward-looking analysis.

1. Market trends
Analyses product trends and fitment levels for turbochargers in passenger cars and heavy trucks in each major vehicle producing region through 2006, and the total world market for superchargers through 2006. This section of the report also assigns market shares to the main turbocharger producers serving vehicle manufacturers in each regional market. It includes OEM trends and recent announcements as well as a brief analysis of the market trends, threats and opportunities in the supercharger market.

2. Technical review
This section of the report sets out some recent innovations and assesses the forces that are driving those technical advances.

The global market for automotive turbochargers - provides answers to such critical
questions as:
-Which vehicle segments offer the greatest growth potential for turbochargers?
-What will be the fitment level for turbochargers in passenger cars and commercial
vehicles through 2006?
-What will be the total world market for turbochargers in the commercial vehicle
sector through 2006?
-What will be the total world market for superchargers through 2006?
-Which are the leading technologies being developed for next generation turbochargers?
-Are electronically assisted turbochargers too expensive, and unnecessary?

For a complete index of this report click on
ttp://www.researchandmarkets.com/reports/42956

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies,
new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or
mailto:press@researchandmarkets.com





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