Marketing

Friday, October 07, 2005

 August 31, 2004 -- Every day thousands of Americans default on their car loans or lease payments as a result, their new or almost new cars get repossessed by the financial institutions and auctioned off in a hurry. The cost of storing the cars outweighs the banks' ability to try to make the lost money back.

Consequently, lucky people who have access to direct sources where the cars are being sold would find themselves overwhelmed by dirt-cheap offers that look unbelievable to the average car buyer. This is real and is being taken advantage of by many car dealers.

Cheap Car Finder is offering unlimited access to the updated government auction database. You will be able to find cars at prices you never imagined. Andy from California used our system to buy himself a BMW. Here is what he told us about the program , "Unreal! All my friends wonder how I could afford my BMW :) Many, many thanks to your site!!"

To purchase a car from a government auction go to
http://www.swapclix.com/car .





This article courtesy of http://easyauctionsolutions.com.
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 September 2, 2004 -- Every day thousands of Americans default on their car loans or lease payments as a result, their new or almost new cars get repossessed by the financial institutions and auctioned off in a hurry. The cost of storing the cars outweighs the banks' ability to try to make the lost money back.

Consequently, lucky people who have access to direct sources where the cars are being sold would find themselves overwhelmed by dirt-cheap offers that look unbelievable to the average car buyer. This is real and is being taken advantage of by many car dealers.

Cheap Car Finder is offering unlimited access to the updated government auction database. You will be able to find cars at prices you never imagined. Andy from California used our system to buy himself a BMW. Here is what he told us about the program , "Unreal! All my friends wonder how I could afford my BMW :) Many, many thanks to your site!!"

To purchase a car from a government auction go to
http://www.swapclix.com/car .




This article courtesy of http://easyauctionsolutions.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 January 25 2004--Research and Markets announces the addition of this new guide entitled "Marketing the College 2004" to its offerings.

This guide profiles the efforts of 14 institutions to market their undergraduate programs in tough times. This guide covers many facets of marketing the undergraduate college such as Ebrochures, Personalized web site development, virtual tours, radio and tv advertising spending and strategy, use of billboards, use of consultants and research firms, direct mail and email marketing, printing, costs for viewbooks, brochures, catalogs and other printed promotional materials, approaches to the foreign student market.

For a complete index of this report click on http://www.researchandmarkets.com/reports/42818

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com



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 FOURTH ANNUAL "FESTIVAL OF EXOTIC CARS" with 175+ CARS IN MOUNT DORA.
CHAMPIONSHIP PORSCHE RACE TEAM ATTENDING.

Mount Dora, FL- December 2002- TSC EVENTS INC. is honored to have PORSCHE OF NORTH ORLANDO as the presenting sponsor at the fourth annual "FESTIVAL OF EXOTIC CARS" on Saturday, February 22nd on the streets of Mount Dora. This year's honor marque is Porsche. 175+ exotic cars including Ferrari, Lamborghini, Maserati and others to be on display.

    Festivities begin on Friday with a "Back Roads Tour" which will feature an array of exotic cars traveling throughout historic downtown Mount Dora and the surrounding countryside. Along the way, car owners will take a pit stop for a fabulous luncheon and group photo. The tour finale will be a special celebration toast of Mint Juleps and Chocolate Covered Strawberries.
    Friday evening, drivers, sponsors, guests and the championship ALEX JOB Porsche factory race team will gather for a Smooth Jazz "meet and greet" with jazz musician Warren Parish at the Lakeside Inn. In addition, the Europa Gallery will host a huge display of both vintage and contemporary automotive art. Artist Steve Bach, who painted the official event poster this year, will be on hand to sign prints as well. Last but not least, a silent auction will take place with 100% of proceeds going to charity. TSC EVENTS INC. recently raised over $25,000 for charity at their Concours the "Winter Park Concours d'Elegeance"

The main attraction for automotive enthusiasts will be the display of exotic cars which takes place on Saturday from 10:00am-5:00pm. Over 175 rare and exotic cars will be on display throughout the downtown streets of Mount Dora. Featured will be an impressive selection of automotive marques including Ferrari, Maserati, Lamborghini, Rolls Royce, Bentley, Pantera, Jaguar, Aston Martin, Mercedes-Benz, Viper, Prowler, and Lotus. Show owners have hinted of a special unveiling of the new Ferrari super car the "Enzo." John Costello of FERRARI/MASERATI OF CENTRAL FLORIDA in Maitland had this to say´┐Ż"This is our fourth year as a sponsor of this festival and we consider this, as well as the Winter Park Concors d' Elegance, a must attend event." Automotive collector Wayne Nelson, who has attended both events and is a "Best of show" winner, had this to say,"I have displayed in car shows nationwide including Pebble Beach and have always made it a point to attend both of the Concours that TSC EVENTS produces annually."

The moment everyone will be waiting for will take place on Saturday evening. Participants, sponsors and guests will attend an elegant awards banquet on the grounds of the Victorian era Lakeside Inn overlooking beautiful Lake Dora. A well-appointed white canopy tent, complete with chandeliers and potted palms, will provide seating to enjoy a culinary journey of fine food and spirits. Overjoyed award winners will accept their trophies as cameras flash and the crowd cheers. Tickets to attend the awards banquet are available through TSC EVENTS Inc.

As for entertainment, attendees can expect to stroll through the streets of downtown Mount Dora while enjoying light Jazz and a "ringside" view of the cars on display. In addition, merchants will roll out the red carpet with wine tastings, a vintage cigar smoke and other interesting venues.

    The Festival of Exotic Cars presenting sponsor is PORSCHE OF NORTH ORLANDO, Supporting Sponsor is Ferrari/Maserati of Central Florida with Corporate Sponsors, du Pont Registry Magazine, Euro Tech of Winter Park, Exotic Car Transport, Lakeside Inn, Mercedes-Benz of Orlando, Mount Dora Estate Jewelers, Premier Financial Services, Raymond James & Associates, SunTrust, Tubi Styles USA & Ultimate Motorworks. For information on attending, contact show organizers at 352-385-9450 or 352-383-1181 or visit the website @ WWW.TSCEVENTS.COM




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Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose money!


While it's true that a well planned, targeted campaign can deliver astonishing results, a poorly executed campaign will just cost you good money. A good email marketing strategy is built on a foundation of seven key tactics.


Tactic One: Use E-Zines To Target Your Audience. Since you're probably not starting out with a mailing list of your own, you'll want to use opt-in email newsletters to find and reach your desired audience. Even as your own mailing list grows, e-zines will probably remain the most important vehicle for your marketing efforts. I recommend that you subscribe to and/or read several issues of any e- zine before buying an ad.


Tactic Two: Test Your Copy and Offers With Classified Ads. Your first efforts at writing a really profitable e-zine ad will probably be a painful learning experience. In order to keep it from being an expensive lesson, use low-cost (or free) classified ads to test different headlines and offers. Once you've built up your own mailing list, you should be able to test your ads for free with "ad swaps," and even make some money in the process.


Tactic Three: Give Good Ads Top Exposure. Once you have an ad that's tested well, your best results will come from "top ads" (also known as sponsor ads) in the e-zines you've selected. The best ads, running in the best spots, in the best e-zines, will usually give you the maximum return. Some e-zines also offer "solo" ads at a higher cost, which allow you to send an entire sales letter to their list.


Tactic Four: Write Articles & Reports. Writing short articles and reports on your chosen subject will let you get free advertising, increase your credibility in the eyes of your prospects and customers, and provide a ready source of material for your own opt-in newsletter. Free reports are also one of the best freebie offers you can make to increase the response to your advertisements.


Tactic Five: Build Your Own Mailing List. One of the most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business. It costs little or nothing to mail to your own list, and sharing your knowledge through a newsletter will help you build a loyal following.


Tactic Six: Never Stop Testing. You should always be testing, making small changes to your ad, your offer, your website, maybe even the price of your product, to find the right combination. It's not uncommon to double or triple the total conversion rate over the course of a 3-month email marketing campaign. Little gains add up to big profits over time.


Tactic Seven: Offer A Well Targeted Bonus For Responses. It's often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Be mindful of what you're offering, though. After all, if you give away $10,000 anyone will respond. On the other hand, an offer of free Palm Pilot software will only attract people who own Palm Pilots. Use your bonus to target the people you want to respond.


While these seven tactics are a good starting point, it's impossible to reduce email marketing to a single 600-word article. A good starting point for more information is the About.com guide, at http://email.about.com/cs/emailmarketing


I wish you success.


Dan Thies has been helping his clients (and friends) promote their web sites since 1996, and operates a successful online publishing business. His latest book, "Search Engine Optimization Fast Start," is available now at http://www.cannedbooks.com





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