Marketing

Wednesday, September 28, 2005

 January 25 2004--Research and Markets announces the addition of this new guide entitled "Marketing the College 2004" to its offerings.

This guide profiles the efforts of 14 institutions to market their undergraduate programs in tough times. This guide covers many facets of marketing the undergraduate college such as Ebrochures, Personalized web site development, virtual tours, radio and tv advertising spending and strategy, use of billboards, use of consultants and research firms, direct mail and email marketing, printing, costs for viewbooks, brochures, catalogs and other printed promotional materials, approaches to the foreign student market.

For a complete index of this report click on http://www.researchandmarkets.com/reports/42818

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com



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 LANCASTER, PA.--November, 2002. Maxima Technologies, the group enterprise that produces the Stewart Warner, Datcon and AST brands of vehicle instruments, has launched a new product line called Power SeriesTM based on the company's classic Stewart Warner "Custom-Deluxe" line originally used on Big 3 muscle cars. The Power SeriesTM has been developed for the street performance and street rod markets, as well as classic muscle cars, with updates in technology for today's vehicles. In the �60s, Stewart Warner Custom-Deluxe instruments were used in Corvettes, Corvairs and Mustangs, to name a few.

Four kits are being offered: 1) Five-gauge electric (programmable speedometer, voltmeter, fuel-level gauge with sender, water temperature gauge, and oil pressure gauge), 2) Six-gauge electric (programmable speedometer, tachometer, voltmeter, fuel-level gauge with sender, water temperature gauge, and oil pressure gauge), 3) Five-gauge mechanical (programmable speedometer, voltmeter, fuel-level gauge with sender, water temperature gauge with 6' capillary tube, and oil pressure gauge with tubing kit), and 4) Six-gauge mechanical (programmable speedometer, tachometer, voltmeter, fuel-level gauge with sender, water temperature gauge with 6' capillary tube, and oil pressure gauge with tubing kit).

Three trim colors are available--burgundy, titanium or blue/gray--to match the typical color schemes of �60s muscle cars. Each instrument includes a silver disk in the center featuring a unique, ingrained circular pattern for added texture. Pointers are white with a black base, and pointer hubs include a matching silver cap. Bezels are stainless steel. Instruments also feature silver-on-black graphics in a distinctive muscle car style font.

The Power SeriesTM line was introduced at the 2002 NSRA Nationals and is now available for sale. Craven Mabrey, Director-Aftermarket & Distribution Sales, notes that, "The Power SeriesTM is an exciting update to a Stewart Warner product line that was sold in the 1960s and 1970s. We got the idea to reintroduce the product line from the fact that the original versions are being traded on the internet and they seem to have retained their popularity and appeal. And since the Power SeriesTM is based on our original platform and original components as opposed to being knock-offs, what could be better for a muscle car owner?"

Stewart Warner is a high-quality brand of vehicle instruments produced by Maxima Technologies. Since 1905, Stewart Warner has been a leading supplier of automotive instruments and senders for O.E.M. and aftermarket customers. Maxima is a full-service, global electronics company specializing in electronic controls, vehicle instrumentation and components for off-highway, specialty vehicle, industrial and on-highway vehicles. The company is ISO 9001 and QS-9000 certified.

For more information, contact Michael R. Stoeckel @ 717-581-1000, ext. 219, or mstoeckel@maximatech.com.




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Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose money!


While it's true that a well planned, targeted campaign can deliver astonishing results, a poorly executed campaign will just cost you good money. A good email marketing strategy is built on a foundation of seven key tactics.


Tactic One: Use E-Zines To Target Your Audience. Since you're probably not starting out with a mailing list of your own, you'll want to use opt-in email newsletters to find and reach your desired audience. Even as your own mailing list grows, e-zines will probably remain the most important vehicle for your marketing efforts. I recommend that you subscribe to and/or read several issues of any e- zine before buying an ad.


Tactic Two: Test Your Copy and Offers With Classified Ads. Your first efforts at writing a really profitable e-zine ad will probably be a painful learning experience. In order to keep it from being an expensive lesson, use low-cost (or free) classified ads to test different headlines and offers. Once you've built up your own mailing list, you should be able to test your ads for free with "ad swaps," and even make some money in the process.


Tactic Three: Give Good Ads Top Exposure. Once you have an ad that's tested well, your best results will come from "top ads" (also known as sponsor ads) in the e-zines you've selected. The best ads, running in the best spots, in the best e-zines, will usually give you the maximum return. Some e-zines also offer "solo" ads at a higher cost, which allow you to send an entire sales letter to their list.


Tactic Four: Write Articles & Reports. Writing short articles and reports on your chosen subject will let you get free advertising, increase your credibility in the eyes of your prospects and customers, and provide a ready source of material for your own opt-in newsletter. Free reports are also one of the best freebie offers you can make to increase the response to your advertisements.


Tactic Five: Build Your Own Mailing List. One of the most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business. It costs little or nothing to mail to your own list, and sharing your knowledge through a newsletter will help you build a loyal following.


Tactic Six: Never Stop Testing. You should always be testing, making small changes to your ad, your offer, your website, maybe even the price of your product, to find the right combination. It's not uncommon to double or triple the total conversion rate over the course of a 3-month email marketing campaign. Little gains add up to big profits over time.


Tactic Seven: Offer A Well Targeted Bonus For Responses. It's often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Be mindful of what you're offering, though. After all, if you give away $10,000 anyone will respond. On the other hand, an offer of free Palm Pilot software will only attract people who own Palm Pilots. Use your bonus to target the people you want to respond.


While these seven tactics are a good starting point, it's impossible to reduce email marketing to a single 600-word article. A good starting point for more information is the About.com guide, at http://email.about.com/cs/emailmarketing


I wish you success.


Dan Thies has been helping his clients (and friends) promote their web sites since 1996, and operates a successful online publishing business. His latest book, "Search Engine Optimization Fast Start," is available now at http://www.cannedbooks.com





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 NEW YORK, NY July 8, 2004 -- The inaugural AMERICAN LE MANS SERIES "FESTIVAL OF SPEED" took place on Wednesday, June 30th at the World Financial Center Winter Garden in lower Manhattan. The event featured exotic road cars as well as race cars from the American Le Mans Series. The festival was sponsored by Ray Catena Imports, Manhattan Motorcars, Premier Financial Services and Miller Motorcars.

Festivities began Wednesday as a select group of exotic cars took positions on the upper plaza and inside the prestigious Winter Garden at the World Financial Center. The World Financial Center overlooks the Hudson River and is home to some of the world's most prominent corporations including both American Express and Merrill Lynch.

Exotic cars placed for display included the Maybach, Rolls-Royce Phantom, Bentley GT Coupe, Lamborghini Gallardo, Lamborghini Murcielago, Aston Martin DB 9, Porsche Carrera GT, Ferrari 360 Spider and other high-end exotics. Aston Martin, the car of choice for James Bond brought out two of it's most important recent achievements. The only DB 9 Coupe in existence and the very rare DB AR1 Zagato roadster of which there are only 99 in existence.

When asked about finding a place to display these amazing machines, event organizers Joe Sabatini & Dave Raber had this to say, "The settings that we choose for our exotic car displays is often one of the most important decisions we make. It has to reflect both the uniqueness and elegance of the cars themselves. One look at the Tuscan marble and soaring glass atrium of the World Financial Center Winter Garden and we knew we had found it."    

American Le Mans Series race cars on display included two cars from Intersport Racing, the team's LMP1-class Lola B160-Judd as well as the 24 Hours of Le Mans LMP2 class-winning Lola B2K/40-Judd. Clint Field, LMP2 class winner at Le Mans and in the most recent ALMS race at Mid-Ohio Sports Car Course, was also on hand at the Manhattan event. ALMS driver Leo Hindery, a New York resident who is well-known in the city as Chairman of the YES Network, was at the event with the BAM! Porsche 911 GT3 RSR that he will drive at Lime Rock. Also present was an Audi R8 from ADT Champion Racing, overall-winning team in last week's ALMS event at Mid-Ohio, and the Panoz Motor Sports Panoz Esperante GT-LM of Gunnar Jeannette and Kelly Collins.

Later that evening a reception was held at the Grill Room Restaurant. With it's panoramic sunset views, the Grill Room is a financial district favorite for both Wall Streeters and their clients. Guests enjoyed cocktails from a premium brands open bar and indulged in a wide array of culinary delights. Later in the evening, a special cake was presented to Mr. Brian Miller of Manhattan Motorcars to celebrate the 100-year anniversary of Rolls-Royce Motorcars.

What:     American Le Mans Series Festival of Speed.
When:     Wednesday, June 30th
Where: World Financial Center Winter Garden, New York, NY
Contact: Joe Sabatini
Phone: 352-385-9450





This article courtesy of http://easyauctionsolutions.com.
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