Marketing

Monday, September 12, 2005

 

As we've heard from countless people trying to sell us Advertising, Internet
advertising is cheaper and faster. But is it really better? Is it the
right kind of advertising for your company? There are some things that we
should all do when it comes to Internet marketing, but before you go spend
allot of money on big expensive ad spots you need to consider your
alternatives.


First of all lets look at what we all should do. Every business that has a
web site should register their site with all the major search engines,
especially Yahoo. You should also look for listings that deal with sites of
your type and try to get in those listings as well. If you run a carpet
store for example, you will want to get a listing at floorbiz sites. Once
you have done that you should collect e-mail or snail mail addresses from
your customers, and prospects so you can keep in touch with them. You can
try FFA sites, and banner exchanges if you like, but don't expect any direct
traffic from it. You might get a higher search engine placement but that
won't really matter if you're on page 20 of the results anyway.


What are your alternatives? The avenues of Internet marketing continue to
grow faster than most of us can keep up with them. Some of the most common
ways are analyzed below.


--Banner advertisements are sometimes very expensive on high traffic sites
and produce a limited amount of traffic. These are like billboards on the
side of the road that you hope people will look at as they drive by. If
they are driving through for the first time, they might read them but at the
moment they are on there way somewhere else and don't have time to stop at
your business. Besides if this is the first time through the area, they
don't want to get off course because they might get lost. And if they
travel that same route very often, they won't even notice when the billboard
changes advertisements.


--Another possibility is E-Magazine ads. This type of advertising can be
very effective as long as you place ads in magazines that have the same
readership as your target audience. I have found this method of E-Marketing
to be quite effective in directing potential customers to my site and even
generating additional leads for follow-up. You do want to make sure that
the Magazine has a genuine and substantially large opt-in mailing list
however.


--Another possibility is of course the ever-dreaded topic of e-mail
marketing. It is really not that bad. Just make sure you opt-in the
participants yourself. And I wouldn't trust anyone who wants to sell you an
"opt-in list of addresses of people interested in your products or
services." If it was really was as described, you probably couldn't pay
what it was worth. You will have better success having a company send the
e-mails for you to their list of address that they are not willing to sell
(which is a good indication that they are really opt-in). And if they are
not opt-in, then at least you won't loose your ISP. If you do it right,
this can be one of the most effective, and inexpensive forms of E-Marketing
available to you.


Bob Stamper. Your small business solution for web site design
and Primary DNS hosting http://www.stamproductions.com/





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 July 1, 2003 ---Xtreme Cars and Stars, Las Vegas, NV is offering xtreme rare hot rod art; supercar art; die cast cars; new hot rod apparel and much more.

JP's Hand Engraved Hot Rod Art is unique and rare. JP is the only artist in the world creating this style of hand engraved hot rod art.
Hand Engraving is considered a lost art. JP is bringing this rare art form back to life.

Rare findings at Xtreme Cars and Stars include:
* JP Hand Engraved Hot Rod Art
* BHD Digital SuperCar Art
* New Hot Rod Apparel
* Xtreme Entertaining Products

Click www.xtremecarsandstars.com



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 "The number one marketing initiative in our organization today is brand recognition. We're fortunate to have the opportunity to partner with AIPMM and leverage their tremendous growth to get the ZIGZAG Marketing name in front of the product management community," explained John Mansour, President of ZIGZAG Marketing.

"We continue to highlight vendors with quality; valuable offerings we feel will benefit our members. It is part of the AIPMM's commitment to providing members with tools, resources and access to companies that provide needed services" said Therese Padilla, co-founder of the AIPMM. "A large percentage of our members are software product managers and ZIGZAG Marketing offers personal training, coaching, and education workshops directly targeted at them."

About ZIGZAG Marketing Inc.
Through its training programs, coaching, and consulting services ZIGZAG Marketing helps software companies accelerate growth through better product planning, shorter development cycles, and exceptional product positioning. ZIGZAG Marketing's ten-step product management methodology is the cornerstone of its training and service offerings. Visit ZIGZAG Marketing at www.zigzagmarketing.com.

About The Association of International Product Marketing and Management (AIPMM)
The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. For more information on issues concerning product marketing and management visit www.aipmm.com.




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 March 15, 2004--We are a group of automotive enthusiasts who provide our cars to the film industry. If there is a film or TV show that needs a good, classic car, chances are we have it or can get it. Many of the cars are pristine while others are just great examples of their time period.

Contact us and discuss your needs. Most of the cars are dearly loved by
the owners so don't expect to be able to blow them up in your film! Some can be driven by your driver and some will require the owner to drive.
                        
Contact us if you need a car in your production!     http://www.moviecars.cmall.ca

Sample cars in Victoria and Vancouver:
1928 Cadillac LaSalle
1958 Chevrolet Corvette
1959 Mercedes 220 4 door
1966 Cadillac DeVille    
1967 Chevrolet Nova 2 door
1967 Mercedes 250sl 2 door convertible
1968 Pontiac Firebird 2 door convertible
1973 Datsun 240z 2 door



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Are you confused by the flood of information on how to improve your internet marketing results?


Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.


Doesn't it seem more and more complicated to focus in on what really works and what doesn't?


After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.


Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.


Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.


PRINCIPLE #1


You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.


Let's break this down.


Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.


So where does that cost come from?


The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product


It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.


Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?


It's a very tough lesson to learn.


I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.


You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.


You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.


In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.


An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"


PRINCIPLE #2


You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.


If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.


How do you become a great copywriter and master Principle #2?


1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...


- speak with them
- survey them
- read what they read
- talk to others who do business with your market - test using articles and special reports to guage the response - do what they do


By doing this you should have content for 20-30 (at least) different benefits for your product.


Then....


2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.


Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.


Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.


------------------------------------------------------- Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
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Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/





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 Steve and Ken have been putting the cars through their paces prior to filming, to ensure they are safe and road-worthy. Steve and Ken also feature in the series, talking through the necessary checks, and highlighting what to look out for when restoring a classic car.

Steve Bird from Green Flag said: "We were delighted to be asked to take part in the programme, and thoroughly enjoyed the challenge set for us by the "Dream Machine" team. Ken and I spend most of our time attending breakdowns, so it makes quite a change to be starring in a new TV programme!"

Series producer of "Dream Machine" Jane Tweddle said: "The guys were great, we were working to such a tight schedule, but Ken and Steve really helped us get things moving."

"Dream Machine" is presented by celebrity motoring experts Mark Evans and Amanda Stretton, and features classic cars including a GT40 replica, a 1974 V8 Aston Martin, a 1964 MGB Roadster, and a 1981 Ferrari 308 GTBi to name a few. The ten-week series begins on Wednesday 12th March at 8.00pm.
Ends

Notes to editors:
 For further information and photography, please contact Melanie Denny on 0113 3991387/ 07711 964617.
 Green Flag Motoring Assistance provides roadside rescue and recovery to more than 4m customers, 24 hours a day, 365 days a year.
 Mark Evans has previously presented Garden Invaders, Pet Rescue, and Discovery Europe's "A Car is Born."





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