Marketing

Friday, September 02, 2005

 Wheatfield, IN June 2, 2004 -- Over The Mark, LLC is pleased to announce their launch of OverTheMark.com, SEMRank.com and SEMROI.com. Your expert sources for search engine optimization, online marketing tips, Internet marketing, public relations, affiliate marketing and management, as well as offline marketing.

Tanya Martin, Director of Internet Marketing at OverTheMark.com is a full time SEO and Microsoft Certified Systems Engineer with six years experience on the Internet, providing SEO services and affiliate management for online businesses. Her SEO/SEM skill, combined with the marketing power of Debbie Bonventre, Director of Business Development, insures that you will receive the highest possible service. Over The Mark provides SEO, public relations, writing copy, or whatever your business needs may be, to insure the highest possible exposure and profits.

Debbie Bonventre, Director of Business Development, is a Microsoft Certified Systems Engineer with over 15 years experience in sales, marketing and business development. Her ability to make contacts, organize deals and finalize contracts completes this marketing team.

SEMRank.com offers free tutorials, articles and SEO tools (including Tanya's Sloogle.com Site Listing Pro Freeware and PR Peek Freeware), and more. Whether your business is big or small, long time player or just launching, OverTheMark.com has something for you.

http://www.OverTheMark.com
http://www.semrank.com
http://www.semroi.com
http://www.sloogle.com

Contact Info:
Tanya Martin, Director of Internet Marketing
Direct Line: 219.843.0345
Email: tanya@overthemark.com

Debbie Bonventre, Director of Business Development
Direct Line: 219.663.6104
Email: debbie@overthemark.com





This article courtesy of http://magicmarketingsecrets.com.
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 Cape Canaveral, FL May 19, 2004 -- The Auction Report continues to provide vital information to car collectors around the world by adding Ebay auction results and sales percentages.

"Collector Car Auctions are 60% excitement and 40% the Cars". The information The Auction Report provides is quickly becoming an invaluable resource for collectors.

The Ebay results are avaialable via download to paid subscribers only. An annual subscription is $24.95.

Site Highlights
* Site Subscription $24.95
* Up to date auction results across the industry (Currently over 10,000 Transactions for 2003-2004)
* Market Reports
* A clear and concise price guide with real market values
* Free Photo Classifieds
* Free Auction Site
* Resource Directory
* Car Clubs
* Event Calendars
* Industry News
* Technical Information
* A vehicle to exchange ideas, experiences and insight.



This article courtesy of http://easyauctionsolutions.com.
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Are your marketing efforts hit and miss? Do you do some marketing every day?


Regardless of whether you are marketing your own program or someone else's program, there are many different ways to market your chosen program or web site. Just a few are safe lists, ezine advertising, classified ads, your own ezine, writing articles, link exchanges, pay per click, posting ads to sites, traffic exchanges, and search engine submissions.


Consistency is a key ingredient to success. The person who does some marketing every day is much more likely to be successful then the person that just occasionally does some marketing. Doing something on an on going basis will keep you focused on your marketing. It should also start producing a steadily increasing flow of traffic to your site.


The Internet is not a place to do half hearted marketing. Half hearted marketing will soon become seldom marketing, which in turn will soon become no marketing. To be successful a person must marketing consistently.


Two many people try some marketing once or twice, and then give up because they saw little or no results. Then they try a different program and start the pattern over.


A successful marketer knows that people seldom buy on the first visit to a site. Often they must see a program six or seven times before they buy. This is why half hearted marketer fails. The successful marketer keeps putting his site before people, which produces brand or name recognition and eventually sales.


There are so many ways available to market that it is hard to keep track and what has been done and what need to be done next. It is easy to become frustrated and confused by so many choices and end up doing nothing.


As an example, lets look at safe lists. There are thousands of safe lists you can join. Most you can join as a pro or for free. With some you can mail every day. With others you can mail every three days, or every five days, or every seven days. Free members can have a different schedule then pro members. Then there are your email boxes to check on a regular basis and clean out. If they get full you can loose your mailing privileges.


A fairly simple way to keep track of your safe list marketing efforts is to create a Microsoft word file to contain your safe list, and other marketing information. If you don't have word then use Word Perfect or whatever your favorite word processor is. You could also use a spreadsheet or even a HTML page.


When you create the file put it where you can access it fast. I can get to mine from my desktop with just a few clicks on the "My Documents" Folder. The files in My Documents are displayed in alphabetical order, so name your file so that it will appear near or at the top of the list.


In the file put each safe list's information on a separate line. Enter the login URL, the username, and your password. Also show the mailing schedule. Then show either the last time you mailed or the next time you should mail. You will need to change the date each time you mail. You may also want to write what was the title of the last ad you sent out. Other optional information might be the size of the list and whether you are a free or pro member.


I recommend that you use the next action date. With the next action date you only calculate the date once and it is easier to scan the file looking for a particular date. For those that you can do every day write �daily' instead of the next action date.


Some search engines get upset if you submit too often. This could also be tracked in your file. Enter the search engine name and the URL to submit your site from. Display how often you can submit and the last or next action date.


You could also track your pay per clicks campaigns in the same file. Display program name and URL. You could also show keywords, current bid amounts, and dates. You might want to also record click through rates.


In a similar fashion you could also track where you have exchanged links and your ezine ad campaigns. There is a logical way to display and track all of your various marketing efforts.


The advantage of using one file for everything is the simplicity of having everything in one location. You can easily scan it each day to see what you should be doing that day.


Keep your file organized. Put all the safe lists in a group. Also group search engines, pay per click, and whatever other methods you are using.


As time passes your file will get longer. However, your daily marketing should continue smoothly because you are organized. This file can contain all of your marketing information, daily tasks, and recurring tasks. The convenience of having everything in one easy to access file can save you a tremendous amount of time. It will also help prevent missing or putting off some of your marketing efforts.


This file can also become a partial history of your marketing. For instance, as you enter your link exchange partners and dates you will be creating a history of your link exchanges.


As time goes on you may want to add other information to your files, such as web sites that you want to check out later. Keep non-marketing things like this grouped together and near the end of the file so that you do not scan them every day when you are doing your marketing.


Please remember to back up your file regularly. This could save you much grief in case of a computer virus or crash.


Most people will not take the time to set up and maintain a simple system like this. By doing so you will be ahead of the crowd. You will be taking a giant step toward being a successful Internet marketer.


Albin Dittli has been writing software for the network marketing industry for 12 years and marketing on the Internet for over two years. Please visit his web site at http://www.The-Home-Business-Center.com. You can subscribe to his free ezine, eBiz Marketing Tips, by sending an email to moneystrategies@listwarrior.com.





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
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 Our Factory OEM Shop Manuals on CD-ROM are electronically duplicated from the original books and provide all of the written technical information and original illustrations for a fraction of the cost of the old paper manuals, (if you can even find the paper manuals!), There are over 340 different CDs available to choose from, You will no longer need several paper manuals to complete the job, Our CD's include ALL manuals specified for your make and model condensed onto 1 CD-ROM, Some CDs contain up to 5 paper manuals on 1 CD to be complete. This will give you the ability and advantage to view ALL of the technical information from your personal computer and then simply print out the page or pages you need, use them, and then either file them, or toss them. It now takes only seconds to find what you need and the CD will last indefinitely!

When restoring or maintaining your classic auto it is no longer necessary to waste your time and money searching ebay and swap-meets looking for all those old shop manuals, or dealing with the greasy pages using those old worn out paper manuals, OldCarBooks.com has the Factory original OEM manuals on 1 CD-ROM for your make/model all in stock and ready to ship today. We offer a 100% money back guarantee and 100% SSL secured online ordering. (Affiliate Websites Wanted!)



This article courtesy of http://easyauctionsolutions.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
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Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.


In Marketing 101 at your local university, marketing is actually the process of Product, Place, Price and Promotion.


PRODUCT


No business can exist without a product or service to sell.


In a nutshell, entrepreneurs are the people who believe in a product, service or idea, so much that they are willing to invest their lives into the development of their dream.


Historically, every major corporation in the world was started by an entrepreneur with a dream and the drive to make it a reality.


However, there comes a time in the life of every corporation when those who fear the gambling nature of their founder, squash the entrepreneurial drive that made the company a viable concern in the first place. The entrepreneur will either submit to the careful nature of the stockholders, or he will be forced to leave the company he created.


The only entrepreneurs who withstand the pressure to move more carefully are those who have maintained majority control over their companies.


PLACE


In the offline world, place is defined by location. On the Internet, place is defined by domain name and the web hosting service chosen.


Both online and offline, place can make or break a company without respect to the quality and value of the product, service or idea.


PRICE


Selecting a price is determined first on a basis of whether the company wants to be seen as a discount or a value company.


Take for example Wal-Mart and Staples.


Wal-Mart is the lead discounter in the marketplace. Staples on the other hand is the specialist in office supplies.


Both sell a significant number of office supplies despite the fact that the lowest price can usually be found at Wal-Mart. As a value dealer, Staples can afford to charge more for their products than Wal-Mart.


So the question for you is whether you want to position your company as a discount or value company.


Testing has shown that products and services can be sold at any number of prices and still reach a significant number of people.


The challenge of selecting the best price for your product or service will require a certain amount of testing.


UNDERSTANDING THE PRICING EQUATION


Let's assume we are selling a product. Let us also assume that we know that the product can be sold for $10 or $50. Let us also assume that if the price dips below $10 or rises above $50, then the product sales fall off significantly.


Our challenge is to determine the best rate at which to sell our product.


Testing has shown us that we can sell 1000 items a week at $10. Testing has also shown that we can sell 500 items per week at $50. And testing has shown that we can sell 650 items per week at $45.


At $10, our projected weekly earnings are $10,000. When we sell the product at $50, we know that we can earn $25,000 per week. Most importantly, we know that we can earn $29,250 when our product is priced at $45.


With the imaginary testing we have done on our imaginary product, we can easily see that selling our product at $45 per item will earn us more money over the long haul.


Thus, when we make the decision for a national rollout of our product, then we will price our product at $45.


Of course, this is a very simplistic analysis of the point I am trying to make. Though simple, I believe this analogy will help you understand the methods of developing a product's prices.


PROMOTION


Promotion, on the other hand, is the process of notifying the consumers for your product or service of your availability to serve them.


Methods of promotion vary distinctly and should be arranged to meet very specific goals.


As with product, place and price, promotion should not be left to chance. You should test every ad, every media, and every price point to determine the best bang for your promotional dollars.


HEADS UP!


If you are an online promoter or marketer, please factor in the most important element concerning the cost of your promotions.


What element is that? Your time!


Value your time at a certain dollar amount, and figure in your time into the cost of your promotional accounting.


I say this because too many online promoters lose sight of this concept and spend 20 hours to generate one sale while using free advertising. Even if you rate your time at the federal minimum wage, then you will have invested $105 of your time for one sale that might only net you a gross of $45!


ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?


Most people who run a business on the Internet call themselves marketers. Yet, most of these same people are really just promoters wrapped in the label of a marketer.


True marketers do not promote without a lot of advance work. They spend time planning, testing and measuring their actions and results to get the most out of every dollar spent and earned.


Entrepreneurs finesse the art of marketing as they build their company into a major enterprise.


If you are a promoter who does not keep an eye on the total marketing equation, then you are bound to fail.


If you do call yourself a marketer, then do what a professional marketer does. Make sure that every dollar spent is spent well. Make sure that every dollar earned is put to good use. Market well so that when the people of the next generation look at your life, they will see a fine example of a successful entrepreneur that they will strive to emulate.


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Stone Evans publishes Home Business Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you're looking for the *best rated* home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://Home-Business.com





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.