Marketing

Sunday, August 28, 2005

 March 15, 2004--We are a group of automotive enthusiasts who provide our cars to the film industry. If there is a film or TV show that needs a good, classic car, chances are we have it or can get it. Many of the cars are pristine while others are just great examples of their time period.

Contact us and discuss your needs. Most of the cars are dearly loved by
the owners so don't expect to be able to blow them up in your film! Some can be driven by your driver and some will require the owner to drive.
                        
Contact us if you need a car in your production!     http://www.moviecars.cmall.ca

Sample cars in Victoria and Vancouver:
1928 Cadillac LaSalle
1958 Chevrolet Corvette
1959 Mercedes 220 4 door
1966 Cadillac DeVille    
1967 Chevrolet Nova 2 door
1967 Mercedes 250sl 2 door convertible
1968 Pontiac Firebird 2 door convertible
1973 Datsun 240z 2 door



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As we've heard from countless people trying to sell us Advertising, Internet
advertising is cheaper and faster. But is it really better? Is it the
right kind of advertising for your company? There are some things that we
should all do when it comes to Internet marketing, but before you go spend
allot of money on big expensive ad spots you need to consider your
alternatives.


First of all lets look at what we all should do. Every business that has a
web site should register their site with all the major search engines,
especially Yahoo. You should also look for listings that deal with sites of
your type and try to get in those listings as well. If you run a carpet
store for example, you will want to get a listing at floorbiz sites. Once
you have done that you should collect e-mail or snail mail addresses from
your customers, and prospects so you can keep in touch with them. You can
try FFA sites, and banner exchanges if you like, but don't expect any direct
traffic from it. You might get a higher search engine placement but that
won't really matter if you're on page 20 of the results anyway.


What are your alternatives? The avenues of Internet marketing continue to
grow faster than most of us can keep up with them. Some of the most common
ways are analyzed below.


--Banner advertisements are sometimes very expensive on high traffic sites
and produce a limited amount of traffic. These are like billboards on the
side of the road that you hope people will look at as they drive by. If
they are driving through for the first time, they might read them but at the
moment they are on there way somewhere else and don't have time to stop at
your business. Besides if this is the first time through the area, they
don't want to get off course because they might get lost. And if they
travel that same route very often, they won't even notice when the billboard
changes advertisements.


--Another possibility is E-Magazine ads. This type of advertising can be
very effective as long as you place ads in magazines that have the same
readership as your target audience. I have found this method of E-Marketing
to be quite effective in directing potential customers to my site and even
generating additional leads for follow-up. You do want to make sure that
the Magazine has a genuine and substantially large opt-in mailing list
however.


--Another possibility is of course the ever-dreaded topic of e-mail
marketing. It is really not that bad. Just make sure you opt-in the
participants yourself. And I wouldn't trust anyone who wants to sell you an
"opt-in list of addresses of people interested in your products or
services." If it was really was as described, you probably couldn't pay
what it was worth. You will have better success having a company send the
e-mails for you to their list of address that they are not willing to sell
(which is a good indication that they are really opt-in). And if they are
not opt-in, then at least you won't loose your ISP. If you do it right,
this can be one of the most effective, and inexpensive forms of E-Marketing
available to you.


Bob Stamper. Your small business solution for web site design
and Primary DNS hosting http://www.stamproductions.com/





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 Steve and Ken have been putting the cars through their paces prior to filming, to ensure they are safe and road-worthy. Steve and Ken also feature in the series, talking through the necessary checks, and highlighting what to look out for when restoring a classic car.

Steve Bird from Green Flag said: "We were delighted to be asked to take part in the programme, and thoroughly enjoyed the challenge set for us by the "Dream Machine" team. Ken and I spend most of our time attending breakdowns, so it makes quite a change to be starring in a new TV programme!"

Series producer of "Dream Machine" Jane Tweddle said: "The guys were great, we were working to such a tight schedule, but Ken and Steve really helped us get things moving."

"Dream Machine" is presented by celebrity motoring experts Mark Evans and Amanda Stretton, and features classic cars including a GT40 replica, a 1974 V8 Aston Martin, a 1964 MGB Roadster, and a 1981 Ferrari 308 GTBi to name a few. The ten-week series begins on Wednesday 12th March at 8.00pm.
Ends

Notes to editors:
 For further information and photography, please contact Melanie Denny on 0113 3991387/ 07711 964617.
 Green Flag Motoring Assistance provides roadside rescue and recovery to more than 4m customers, 24 hours a day, 365 days a year.
 Mark Evans has previously presented Garden Invaders, Pet Rescue, and Discovery Europe's "A Car is Born."





This article courtesy of http://easyauctionsolutions.com.
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 "The number one marketing initiative in our organization today is brand recognition. We're fortunate to have the opportunity to partner with AIPMM and leverage their tremendous growth to get the ZIGZAG Marketing name in front of the product management community," explained John Mansour, President of ZIGZAG Marketing.

"We continue to highlight vendors with quality; valuable offerings we feel will benefit our members. It is part of the AIPMM's commitment to providing members with tools, resources and access to companies that provide needed services" said Therese Padilla, co-founder of the AIPMM. "A large percentage of our members are software product managers and ZIGZAG Marketing offers personal training, coaching, and education workshops directly targeted at them."

About ZIGZAG Marketing Inc.
Through its training programs, coaching, and consulting services ZIGZAG Marketing helps software companies accelerate growth through better product planning, shorter development cycles, and exceptional product positioning. ZIGZAG Marketing's ten-step product management methodology is the cornerstone of its training and service offerings. Visit ZIGZAG Marketing at www.zigzagmarketing.com.

About The Association of International Product Marketing and Management (AIPMM)
The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. For more information on issues concerning product marketing and management visit www.aipmm.com.




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One day I pulled up beside a truck delivering new cars. One of the cars on his flatbed made my heart leap and my blood dance. I had never had a piece of machinery turn me on before. This one did. I fell in love.


It was a BMW Z3. A Roadster. A hot-rod. One of the sexiest cars ever known to man and made by gods. Okay, maybe I'm overplaying it. But the point is, this car spoke to me. I wanted it. And wanted it bad.


I also knew BMW's are pricey. So the first thing I did was try to win one. I entered two contests where Z3's were the big prizes. I knew I would win. I was destined to have that car. But I didn't win. Alas. So much for the laws of chance. It was time to create my future.


So I decided I would just buy the car, and that I would pay cash for it. I had just completed a book on how to create miracles, called "Spiritual Marketing," and I figured I would prove to myself that I could create a Z3. So I used my own five-step method to get the sexiest car of my hottest dreams.


I began by setting an intention for getting that car. Oprah once said that "Intention rules the Earth." I know it. My car's license plate holder says, "I am the power of intention." Once you declare that something will be so, you send a signal into the universe that begins to move that something to you, and you to it. Call it Real Magic. I call it one of the most powerful steps in the Spiritual Marketing process. From that step alone, miracles can happen.


After I set my intention to have that car, I then acted on the hunches that bubbled up within me and the opportunities that came my way. To be more exact, here's what happened:


One day it occurred to me to offer a seminar on the subject of my new book. I could rent a hotel. Write a sales letter. Invite everyone I knew on my online and off-line list to it. I could make a killing in a weekend. That's the ticket!


But then it occurred to me that I don't like to market seminars, that I didn't know if it would sell, that postage and printing to promote it would cost a fortune, and that I'm not such a big fan of speaking in public, anyway.


And here's where the shift occurred:


I began to play with the idea that I could hold the seminar online. I would simply announce the "Spiritual Marketing" e-class to my email list. It would cost me zip. If no one signed up, so what?


But---BUT!---if they *did* sign-up, I could teach the entire class by email. Every week I would send out a lesson. I would give assignments. They would complete them and email them back. I would then comment on their homework. It would all be nice and neat, easy and convenient. Sounded good to me.


I decided to teach five weeks of classes, mainly because there were five chapters in the "Spiritual Marketing" book. I would send out one chapter a week as a lesson. I would add assignments to each one to make it more of a legit course.


Then I wondered, "What do I charge?" I spent a lot of time on this question. Most people give away their e-classes, if they teach them at all. A few charge low fees. But I wanted a BMW Z3. They cost $30-$40,000 each. Yikes!


Well, I decided I wanted 15 people in my class. That was an arbitrary number. I just figured if 15 people actually did their homework over a 5 week period, I would have my hands full reviewing it. So, like everything else in the developing of this first e-class, I simply "made up" the class size.


I then divided 15 by how much I wanted to raise for my Z3. If 15 people paid me $2,000 each, I'd have enough to pay for the car in cash. But two grand a person seemed a bit high. So I settled for $1,500 a person.


I then issued a sales pitch/invitation to sign-up for the class to my email list. I have about 800 good names on my list. Sixteen of them immediately signed-up for the class. Talk about easy money!


The class was easy to do, too. The students loved the lessons, my assignments, and my feedback. Only one person immediately asked to bow out, saying the class wasn't for him. So I ended up with 15 people after all. I made $22,500. I was happy.


But I didn't stop there. A few weeks later I announced another e-class. This one on how to write, publish and promote your own e-book. I just followed the same model that already worked: I issued an invite to my email list, I went after 15 people, I charged $1,500 per person for a 5-week class. I got 12 paying customers. I made $18,000. Boy, am I loving this!


At this point I had been thinking about writing a sequel to my best-selling e-book, "Hypnotic Writing." But I didn't want to write it and hope it would sell. I wanted *paid* to write it.


So I created yet another e-class. This one would be on "Advanced Hypnotic Writing." It would be three weeks long, rather than five, because I wanted to take it easy this time around. (I was getting lazy.) I still charged $1,500 and I still went after 15 people. I then announced the class to my email list.


Here's where something wild happened:


Almost 18 people immediately signed-up for the class. But when I asked them to pay the $1,500 fee, every single one of them said they thought the class was free! I was stunned.


I re-read my invite. It clearly said there was a hefty fee. All I can figure is that people skimmed the letter, got excited, and just shot back emails to enroll in the class. Or maybe they read the word "fee" as "free." Go figure.


But that's not the only odd thing that happened with this class: I had trouble filling it from my own elist. So I went and asked a person with a giant email list if he would promote my class to his people. He would---for fifty percent of the pie. Yowsa! That was a lot, but I wanted to get paid to write my sequel to "Hypnotic Writing," and I'd still end up with good money, anyway. So I agreed.


Well, twenty people signed up. And the really oddly wonderful thing is that no one---no one!---did their assignments. So I got their money (half of it, anyway: $15,000), I got paid to write my "Advanced Hypnotic Writing" ebook, and I had no homework to review or grade. What a cool business!


Most recently, I announced yet another e-class. I was about to buy a large country estate and wanted more money fast. This new class is on my new proprietary marketing formula, called "Guaranteed Outcome Marketing." I raised the price on this 5-week e-class to signal its value. I asked for $2,500 a person. Since I normally charge $25,000 to create a Guaranteed Outcome Marketing strategy for someone, asking for only $2,500 to teach someone how to do it seemed very fair.


I lowered the class size because I wanted to be sure to give each student personal attention. I promoted this class to only my own email list. I got five students. Which meant I raised $12,500. Not bad for a month's "work."


And yes, I bought the country estate. I'm writing this article from it.


The moral here? There are several:


1. Intention rules: You can float with the circumstances life brings you or you can create you own direction and your own circumstances. It begins with a decision. What do you want? Decide. Choose. Declare.


2. Break the model: Just because others are selling their services for a song doesn't mean you have to, as well. Respect yourself. What are you worth?


3. Go for something other than money: Wanting my Z3 caused my mind to stretch in new ways to raise the money needed to get the car. If I were just going after money for money's sake, I might not think so boldly in my ideas or my pricing. What do you REALLY want?


4. You can do this, too. Just look at what you know that others would pay you to learn. Then turn it into an e-class, complete with lessons and assignments. After the class is over, you might even compile the material into a book. Or a tapeset. Or--? Think big! What would you teach if you had no fears?


5. The spiritual is not separate from the material. Since I've focused on money in this article, it may be easy to declare my focus was only on the dollar. Not so. I used spiritual principles---as outlined in my new book---to create wealth. Once you realize that the spiritual and material are two sides of the same coin, you are free to have happiness as well as cash. As it says on the dollar bill in your pocket, "In God we trust." Do you trust?


Finally, yes, I got my Z3. It's a 1999 Montreal Blue stunning piece of rolling beauty. I've never had so much fun in my life driving. In fact, I think I'll aim it up and down some Texas country roads right now...


Joe Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. http://www.roibot.com/tk_adhyp.cgi?ahwyg3





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Are you confused by the flood of information on how to improve your internet marketing results?


Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.


Doesn't it seem more and more complicated to focus in on what really works and what doesn't?


After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.


Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.


Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.


PRINCIPLE #1


You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.


Let's break this down.


Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.


So where does that cost come from?


The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product


It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.


Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?


It's a very tough lesson to learn.


I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.


You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.


You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.


In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.


An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"


PRINCIPLE #2


You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.


If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.


How do you become a great copywriter and master Principle #2?


1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...


- speak with them
- survey them
- read what they read
- talk to others who do business with your market - test using articles and special reports to guage the response - do what they do


By doing this you should have content for 20-30 (at least) different benefits for your product.


Then....


2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.


Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.


Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.


------------------------------------------------------- Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/ -------------------------------------------------------


Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/





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