Marketing

Wednesday, August 24, 2005

 LANCASTER, PA.--November, 2002. Maxima Technologies, the group enterprise that produces the Stewart Warner, Datcon and AST brands of vehicle instruments, has launched a new product line called Power SeriesTM based on the company's classic Stewart Warner "Custom-Deluxe" line originally used on Big 3 muscle cars. The Power SeriesTM has been developed for the street performance and street rod markets, as well as classic muscle cars, with updates in technology for today's vehicles. In the �60s, Stewart Warner Custom-Deluxe instruments were used in Corvettes, Corvairs and Mustangs, to name a few.

Four kits are being offered: 1) Five-gauge electric (programmable speedometer, voltmeter, fuel-level gauge with sender, water temperature gauge, and oil pressure gauge), 2) Six-gauge electric (programmable speedometer, tachometer, voltmeter, fuel-level gauge with sender, water temperature gauge, and oil pressure gauge), 3) Five-gauge mechanical (programmable speedometer, voltmeter, fuel-level gauge with sender, water temperature gauge with 6' capillary tube, and oil pressure gauge with tubing kit), and 4) Six-gauge mechanical (programmable speedometer, tachometer, voltmeter, fuel-level gauge with sender, water temperature gauge with 6' capillary tube, and oil pressure gauge with tubing kit).

Three trim colors are available--burgundy, titanium or blue/gray--to match the typical color schemes of �60s muscle cars. Each instrument includes a silver disk in the center featuring a unique, ingrained circular pattern for added texture. Pointers are white with a black base, and pointer hubs include a matching silver cap. Bezels are stainless steel. Instruments also feature silver-on-black graphics in a distinctive muscle car style font.

The Power SeriesTM line was introduced at the 2002 NSRA Nationals and is now available for sale. Craven Mabrey, Director-Aftermarket & Distribution Sales, notes that, "The Power SeriesTM is an exciting update to a Stewart Warner product line that was sold in the 1960s and 1970s. We got the idea to reintroduce the product line from the fact that the original versions are being traded on the internet and they seem to have retained their popularity and appeal. And since the Power SeriesTM is based on our original platform and original components as opposed to being knock-offs, what could be better for a muscle car owner?"

Stewart Warner is a high-quality brand of vehicle instruments produced by Maxima Technologies. Since 1905, Stewart Warner has been a leading supplier of automotive instruments and senders for O.E.M. and aftermarket customers. Maxima is a full-service, global electronics company specializing in electronic controls, vehicle instrumentation and components for off-highway, specialty vehicle, industrial and on-highway vehicles. The company is ISO 9001 and QS-9000 certified.

For more information, contact Michael R. Stoeckel @ 717-581-1000, ext. 219, or mstoeckel@maximatech.com.




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 Northampton, Pennsylvania January 8 2004--ProvideTechnology.com a Technology Consulting and Web Development Company announced today that it has inked an agreement with Cross Net Media of Southampton, PA. Under this agreement ProvideTechnology will provide support, supervision and management of Cross Net Media's "Marketing Power" suite of services.

ProvideTechnology founder Jack Spirko stated, "This is a big day for us indeed. The chemistry between our two groups could not be better and when we combine the search engine optimization techniques of my company with the public relations reach of Cross Net Media we are truly going to be offering clients something special. We are going to bring a true brokerage approach to Internet marketing and help the average businessperson actually use the Internet to gain customers and make money".

Cross Net Media's president Gene Culver remarked when asked about this new service, "With this new concept we are not talking about just hitting the top of a search engine such as Google, Overture or Yahoo for a few search terms but an ongoing and continuously adjusted campaign".

We asked Mr. Culver exactly what makes this concept different from other Internet Marketing programs and he concluded, "This new concept will allow us to monitor the effects of today's Internet marketing trends. When those trends change, we can adjust our customer's accounts daily to optimize their effectiveness in gaining new customers over the web. Cross Net Media will really be a Brokerage House insuring that the investments of our clients are protected and produce results both today and tomorrow".

About Cross Net Media, Inc. - Cross Net Media is a Marketing Services Broker focusing on both online and offline marketing designed to improve a clients web presence through the use of proven systems such as print media, search engine marketing, key word optimization, media relations and pay per click advertising to optimize the advertising efforts of its' clients. More information can be found at the company's website located at http://crossnetmedia.com and company's President, Gene Culver can be reached for comment at 267-988-8751 Ext 221.

About ProvideTechnology, LLC � ProvideTechnology is a technology consulting company that offers services such Internet Marketing, T1 and Dedicated Services and Technology Consulting to it's clients. More information can be found at the company's website located at http://www.providetechnology.com and the company's CEO, Jack Spirko can be reached for comment at 866-994-1212.






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 NEW YORK, NY July 8, 2004 -- The inaugural AMERICAN LE MANS SERIES "FESTIVAL OF SPEED" took place on Wednesday, June 30th at the World Financial Center Winter Garden in lower Manhattan. The event featured exotic road cars as well as race cars from the American Le Mans Series. The festival was sponsored by Ray Catena Imports, Manhattan Motorcars, Premier Financial Services and Miller Motorcars.

Festivities began Wednesday as a select group of exotic cars took positions on the upper plaza and inside the prestigious Winter Garden at the World Financial Center. The World Financial Center overlooks the Hudson River and is home to some of the world's most prominent corporations including both American Express and Merrill Lynch.

Exotic cars placed for display included the Maybach, Rolls-Royce Phantom, Bentley GT Coupe, Lamborghini Gallardo, Lamborghini Murcielago, Aston Martin DB 9, Porsche Carrera GT, Ferrari 360 Spider and other high-end exotics. Aston Martin, the car of choice for James Bond brought out two of it's most important recent achievements. The only DB 9 Coupe in existence and the very rare DB AR1 Zagato roadster of which there are only 99 in existence.

When asked about finding a place to display these amazing machines, event organizers Joe Sabatini & Dave Raber had this to say, "The settings that we choose for our exotic car displays is often one of the most important decisions we make. It has to reflect both the uniqueness and elegance of the cars themselves. One look at the Tuscan marble and soaring glass atrium of the World Financial Center Winter Garden and we knew we had found it."    

American Le Mans Series race cars on display included two cars from Intersport Racing, the team's LMP1-class Lola B160-Judd as well as the 24 Hours of Le Mans LMP2 class-winning Lola B2K/40-Judd. Clint Field, LMP2 class winner at Le Mans and in the most recent ALMS race at Mid-Ohio Sports Car Course, was also on hand at the Manhattan event. ALMS driver Leo Hindery, a New York resident who is well-known in the city as Chairman of the YES Network, was at the event with the BAM! Porsche 911 GT3 RSR that he will drive at Lime Rock. Also present was an Audi R8 from ADT Champion Racing, overall-winning team in last week's ALMS event at Mid-Ohio, and the Panoz Motor Sports Panoz Esperante GT-LM of Gunnar Jeannette and Kelly Collins.

Later that evening a reception was held at the Grill Room Restaurant. With it's panoramic sunset views, the Grill Room is a financial district favorite for both Wall Streeters and their clients. Guests enjoyed cocktails from a premium brands open bar and indulged in a wide array of culinary delights. Later in the evening, a special cake was presented to Mr. Brian Miller of Manhattan Motorcars to celebrate the 100-year anniversary of Rolls-Royce Motorcars.

What:     American Le Mans Series Festival of Speed.
When:     Wednesday, June 30th
Where: World Financial Center Winter Garden, New York, NY
Contact: Joe Sabatini
Phone: 352-385-9450





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 Advanced GearHead, A leading online classic car Mega-Site located at www.gearheadcafe.com, Now offers Factory OEM Automotive Shop Manuals on CD-ROM for 1909-1979 GM, Ford, MOPAR cars & trucks.

Our factory CD-ROMs provide written technical information and include all of the original illustrations and text for a fraction of the cost of the old style paper manuals, (IF you can even find the paper manuals!), There are over 300 different CD titles available to choose from, You will no longer need several paper manuals to do the job, Our CD's include ALL manuals specified for your year make and model, Some CDs contain up to 5 paper manuals on 1 CD to be complete. This will give you the ability to view ALL of the technical information from your personal computer and then simply print out the page or pages you need, use them, and either file them or toss them. It take seconds to find what you need and they will last indefinitely!

When restoring or maintaining your classic auto it is no longer necessary to waste your time and money looking for all those old shop manuals, or dealing with the greasy pages using old style paper manuals, Advanced GearHead has the Factory original OEM manuals on CD-ROM for your application in stock and ready to ship today. We offer 100% secure online ordering. (dealers welcome, distributors wanted!)




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Are you confused by the flood of information on how to improve your internet marketing results?


Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.


Doesn't it seem more and more complicated to focus in on what really works and what doesn't?


After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.


Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.


Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.


PRINCIPLE #1


You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.


Let's break this down.


Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.


So where does that cost come from?


The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product


It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.


Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?


It's a very tough lesson to learn.


I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.


You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.


You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.


In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.


An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"


PRINCIPLE #2


You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.


If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.


How do you become a great copywriter and master Principle #2?


1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms... speak with them survey them read what they read talk to others who do business with your market test using articles and special reports to guage the response do what they do


By doing this you should have content for 20-30 (at least) different benefits for your product.


Then....


2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.


Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.


Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.


About the Author


Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/
jeff@infoproductcreator.com





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 Since the inception of a competitor(LLDC.com) years ago to the so called big boys of the online auto auction world, there has been quite an upheaval. To this day, the choices are slim as to where a seller might go to put their cars or other items up for auction online safely, as well as buyers looking for great deals in auctions across the globe.

Well, lldc.com has come through with an amazing affiliate program that offers leading website owners a deal that can not be passed up. Since the market is tight, they are offering an extremely large commission based structure to any website that displays their banners, links, etc. Payouts can exceed thousands per day for small business owners across the globe. The commission a website owner could earn is so high, they actually make more money than lldc.com itself!

The question comes to mind. What are they thinking? Answer, promote lldc, at no cost to you I might ad, and earn yourself a nice chunk of change as well as become a part of an auction website early in the game. Heck it's better than insider trading! Why buy stock in something and risk losing it all when every visitor you send them could return you 60% of the profit!

Hmm, if only the "big boys" did that for us. Yeah right! Get in early and lock in your extremely high commission rate at lldc today.





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