Marketing

Tuesday, August 23, 2005

 

In my own experience of marketing, sometimes a combination of marketing techniques works much better than if the same techniques were used individually.


For example, take Banner Advertising and Lotto Visitors.


Now everyone knows that Banner advertising no longer has the click though rate(CTR) that it used to have.


Nowadays, the average CTR is only around 1%, so purchasing thousands of impressions, and getting such a low CTR, can seriously put you out of pocket!


The alternative to expensive Banner Advertising, is to use a FREE Banner Exchange.


You place the Exchange Banner on your own site, and every time a visitor to your site sees it, you are given a credit, for your own banner. This is usually around 2:1, so you need 2 visitors to get 1 of your banners shown on another site in the exchange.


The problem with this of course, is that if you are getting zero, or very low traffic already, then the banner exchange will have virtually no effect on your traffic at all.


This is why banner exchanges have been largely criticised, since people were under the impression that they would substantially increase their traffic, and because they thought this, they became disappointed with the result.


However, banner exchanges do work if you have a reasonable amount of traffic to start with.


But how do you get a large amount of people to visit your website?


A guaranteed amount of visitors, can be bought at various lotto sites.


How it works, is that people go to a lotto site and can win prizes ranging from computers to hundreds of thousands of dollars, and all for free.


However, to participate, they have to agree to visit various sites. These are the sites of people who have paid the lotto owner to send the visitors there.


This does work, but only up to a point. If you pay, for example, for 10,000 visitors to visit your site, then you will get them. However, these visitors are not targetted. Most of them just want to get on and off your site as soon as possible to play their ticket.


Sure, some of them do stay, and look at your site, but again most site owners are disappointed by the results.


This is where the combination approach comes in. You use the power of the numbers of lotto visitors coming to your site, and the banner exchange, to 'convert' the visitors from untargetted to targetted.


This is what you need to do.


Join four different banner exchanges, and place the codes on your page. (Do not join more than four, or you may be accused of having a banner farm and will have your site deleted from the exchange.)


Now if each exchange gives you one exposure for every two visitors, then four exchanges gives you four times this amount, which means that for each two visitors you get four exposures.


So if, for example, you ordered 1,000 visitors from the lotto site, with the four exchanges, you will earn 2,000 exposures of your banner ad.


So 2,000 new people will see your banner ad. These however are quality prospects,who are in the exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted, rather than untargetted traffic!


(Incidentally, a cleverly worded banner, which has been designed using simple text, rather than sophisticated artwork and animation, can give you a CTR more like 4%!)


There are many different banner exchanges around, just type in 'banner exchange' at any search engine for a list. Experiment with different exchanges for best results, however the following I know to be effective:-


http://www.adswap.net
http://www.quicklinksnow.com http://www.easyadexchange.com http://www.advertiser-exchange.com


Again there are lots of different Lotto sites, but here are some examples of good sites:-


http://www.cash-giveaway.com http://www.lotto4cash.com http://www.loftydeal.com


So in all of your campaigns, it is not always necessary to find completely new ways to promote your site. With a bit of imagination a combination of already established methods can be highly effective!


Paul White is a former teacher who now helps people around the world to make money online. Visit the popular Profit Mountain site at:- http://www.profitmountain.com Subscribe to the FREE newsletter and receive tons of freebies, or mailto:webmaster@profitmountain.com with any questions or comments.





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 The quest to find a technology that makes an electric automobile truly practical has been
the dream of many an engineer and has been pursued by corporations, large and small,
on a Global basis at the cost of Billions of dollars. To date there has been but marginal
success.

That is about to change !

Carl B. Tilley and his Tilley Foundation Incorporated are but weeks away from a demonstration drive that will take it's "ELECTRIC" 1981 DeLorean from Tennessee
to California without plugging it in. This route will be more than four times the record
distance of current electric car technology and, to add another bonus, at the end of the
trip the cars batteries with STILL BE FULLY CHARGED !

Mr. Tilley conceived of this technology while actively engaged in a solar and wind energy business a number of years ago. In fact, he has dedicated 18 years to the research,
development and perfection of the devices he has today. One such technology runs the
facility where the DeLorean is undergoing it's transformation, providing the electricity necessary to run the shop and all of it's equipment.

The DeLorean is powered solely by an electric motor and 12 "off the shelf" car batteries
from a local chain store�plus his "device" of course. The vehicle, Tilley calls it the TEV
(Tilley Electric Vehicle), is designed to maintain normal highway speeds as well as a top
speed on the order of 120MPH. To quote Tilley, "I hope there's a speed trap when we cross into California, I want to get a speeding ticket after more than 36 hours of operation
without the need to plug this baby in".

Ambitious, you bet. Reality �.. just wait and see. You can read more about the Tilley
Foundation Incorporated and this fantastic DeLorean conversion on their website:
www.tilleyfoundation.com.

Max Plank, formulator of the Quantum Theory, said " A new scientific truth does not triumph by convincing it's opponents and making them see the light, but rather because it's opponents eventually die, and a new generation grows up familiar with it". The
skeptics and naysayers will challenge Tilley, the drive to California will render their
criticism meaningless. Be part of the "new generation", it's here NOW !


The Tilley Foundation welcomes you to the future !! Don't let it pass you by.




This article courtesy of http://easyauctionsolutions.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 

I'm undoubtedly broaching the most controversial subject for Internet marketing. The title of this article shows the fine line between a morally criminal way of thinking and a viable and useful marketing tool. Sending SPAM (officially called UCE or Unsolicited Commercial Email) is wrong - I will go into the reasons for this later. However, sending commercial email for advertising is an effective and low-cost way to market your business or products.


Email marketing will probably be around for as long as the Internet is alive and supports email protocols (or any similar type of communication). Contrary to what some would say, it also has its place. Advertising is a form of communication. However, just like any other form of advertising, there are rules governing this medium as well.


No matter what country you live in, some sort of free speech law probably governs you. No matter which country you're in, however, that free speech law does not give you the right to take over the local newspaper and force them to print whatever you want printed on the front page because of your right to free speech. They are under no obligation to pay for your free speech. The same applies to the Internet. With email, the people receiving the email or that person's ISP (and most likely several others along the way) are flipping the bill for your message. This is akin to walking into the newspaper and demanding they print your words for free.


In addition to all of these moral issues, there are legal ones to consider as well. There are several laws governing the way that you are allowed to advertise anything anywhere in the United States and elsewhere. Since government is just a large committee of people making decisions (in most places), it is always one step behind when it comes to technology under the law. However, since the Internet is really just a large cooperative of commercial and private networks, it is a little more dynamic in its dealings with "perpetrators." One network can effectively ban whomever they deem a miscreant and others will eventually follow suit as the offender moves through the different networks to try and bypass the blockage.


With all of the hype and hysteria surrounding the use of email as a marketing tool, why do people continue to use it? Well...because it's effective. People wouldn't spend the money to send junk mail through the post if it wasn't effective and they wouldn't spend millions on a 30-second commercial during the Super Bowl if it weren't effective as well. If you follow some simple guidelines and use the email marketing tool wisely, you can reap great rewards.


If you are selling a product or service which rarely leads to residual sales to the same person or entity (i.e. they buy it once and will probably never ask for it again - coffins are a good example), then you can use email marketing effectively. Why? Because you aren't building a business name (aka "branding" your business) or consumer trust. You are just making one-time contacts and make more money by contacting en masse instead of by specifically targeting customers. You aren't building lasting relationships through your business.


There is nothing wrong with this business approach. For some types of businesses, it is just a fact of life. Customers don't need your product or service more than once. There are still some rules of etiquette which you should use when email advertising, however. Your incentive for following them? Less negative feedback and possibly higher return on your sales: more respect = better chances of success.


The first rule to follow is to make sure that yourself or the company you're paying to send out the emails includes a short note to the recipient that explains where their email came from. A hyperlink will suffice for this if you don't personalize your mails from a database. Make sure that you include the EXACT location they used to sign up for whatever list they are on. Not only does this give them a way to get off of that list, it also serves as a reminder as to how they signed up to receive your emails in the first place. If they opt-out of the list, then you're better off for having an unresponsive customer off of your list. Win-win.


If you're purchasing your list from someone else, get all of the information before you buy. Where did the list come from? How were the addresses culled? How targeted is this list to your expected market? Has anyone else used this list before? What is their guarantee as to the validity of the emails on the list? Some of these questions make sense from a marketing and business standpoint as well as a moral one.


The next step is choosing how to convey your message inside the email. If you visit www.scambusters.org, you'll see a huge list of Internet scams in all categories of "business." Everything from buying swampland in Florida to sending used credit cards to be used as paint scrapers instead of "filling landfills with environmentally nasty plastic" - yes this con has actually been used. Why do I bring up these scams? Because most of them have been perpetrated using unsolicited email at one time or another. Make sure your sales letter/email doesn't sound like one of them. Nothing enrages SPAM-conscious email readers more than a get-rich-quick scheme or any other senseless hype.


My next piece of advice is for you to get to the point. Whether you're sending email advertising using text email, HTML, or even Flash-embedded email to get the user's attention, KEEP that attention. Don't waste their time babbling on. Get to the point of your letter. You don't have to be blunt or unimaginative, but don't write a treatise on your great product either. People don't want you to waste their time. Some people pay for their online time by the minute, others are busy working or running a business, while still others may be hogging up the family phone to get to their email.


Everyone on the Internet has received one form of SPAM or another. The best rule you can follow is: if you received your email, would you respond to it? Would you really care about the product? Why not test this theory? Open up a free web-based email account somewhere and send your email to a test group - people you know personally and who won't hang you for using them this way-of five or ten people. Then wait a couple of days and ask them if they got an email about such-and-such product. If they remember getting that email, you're doing a good job. If they remember it and are mad or have bad things to say about it, then you need to rethink your strategy. At this point you can let them in on your scientific prodding. Be prepared to duck and run at this point.


In closing, I hope that this series of articles has been useful in some way. Remember that marketing is 80% of your business. Also remember that proper marketing, using both imagination and ethics, can carry you further and can help solidify your business better than anything else ever will.


=====
Aaron Turpen is the proprieter of Aaronz WebWorkz, a full- service provider of Web needs to small businesses. www.AaronzWebWorkz.com





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 July 14, 2004 -- Fbody Addict (www.fbodyaddict.com) a group of over 500 dedicated Camaro and Transam automotive enthusiasts will bring about a major change to what is normally a calm and quiet day in the San Bernardino Mountains. They will turn the empty roads into an exciting line of beautiful race cars and replace the silence with a heart-pounding roar of finely tuned engines similar to that of a powerful locomotive.

What is this wild car frenzy all about? A giant car cruise which is expected to reach over one hundred exotic sports cars will wake up what are normally the silent mountain towns of San Bernardino, including Big Bear, starting at 9am on July 25th.

For those fortunate enough to have a road-side view of this spectacular event, will all be in for an audio and visual thrill! "It only takes one event to create the addiction and once you've experienced it, you want more!" claims Brett Schoneman, Fbody Addict member and Co-Founder of Immortals Car Club (www.ImmortalsCarClub.com) a high performance car club which is helping to promote this exciting car rally.

"This is an enjoyable event for the family as well. The kids love the cars and the beautiful scenery is a refreshing break away from the stress of everyday city life. Build a picnic basket full of tasty food and drinks, bring a giant beach blanket and turn it into a family picnic. Big Bear Lake is the perfect place to enjoy nature and view the event. And it won't cost you any money either".

Both Fbody Addict and Immortals will display pictures of the event in their huge photo galleries, all of which are free to the public for viewing (Immortals photo gallery includes everything from parades to car shows to magnificent nature landscapes).    

For complete information about this event, please visit http://www.immortalscarclub.com/page4.html
Event location: Wildwood Park, Waterman Ave At 40th St, San Bernardino, CA, 92404
Event Time: Sunday, July 25th � 9am
Event information: http://www.immortalscarclub.com/page4.html




This article courtesy of http://easyauctionsolutions.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 Nottingham, England July 28, 2004 -- ClickThrough, a UK leading search engine marketing and online marketing agency has today announced the launch of its Partner Program, an exclusive program that gives web design firms, advertising and marketing agencies extra revenue, cost savings and client development opportunities.

The SEM (Search Engine Marketing) Partner Program delivers qualifying companies up to 40% off expert services such as search engine management, pay per click management, online target market analysis (advanced keyword and competitive analysis) and advanced web analytics services.

Phil Robinson, Founder of ClickThrough states, "Our SEM Program enables design, marketing and advertising agencies to offer professional, ethical, best practice online marketing services to their clients without the need to employ specialists. Qualifying partners can earn immediate sales revenue by leveraging their current client base"

Qualifying SEM Partners also get access to ClickThrough's leading web site analytics technology, ClickMetrix, that allows partners to easily track and quantify the results of online marketing campaigns for their clients in real time via a browser.

SEM Partners will be able to give their clients services that generate targeted traffic from natural and pay per click search listings, ongoing results-based management and return on investment analysis using ClickMetrix. Engines covered include Google, Overture, Espotting, BidSmart and Mirago.

Partners will benefit from 10 years experience of running search engine marketing and access to ClickThrough's certified search engine experts that are leaders in their fields and dedicate themselves to providing online brand visibility using trustworthy techniques that deliver internet traffic and ROI in the long term.

ClickThrough will be running tele-briefings about the program during Q3 2004. To apply for the program go to http://www.clickthrough-marketing.com/partners/become-partner.php

For more information on ClickThrough visit www.clickthrough-marketing.com

Notes for editors

PHOTO OF PHIL ROBINSON www.clickthrough-marketing.com/corporate/press-kit.php

INTERVIEWS
Contact Phil Robinson on 0845 057 3349
Email � probinson@clickthrough-marketing.com

About ClickThrough Marketing
ClickThrough Marketing are an international search engine marketing agency. Our industry credibility is a result of our deep commitment to providing ethical search engine optimisation and internet marketing services that increase online exposure, search engine rankings and web sites ROI.

We have 10 years experience of running search engine optimisation and online marketing campaigns. Our certified search engine experts are leaders in their field and dedicate themselves to providing online brand visibility using trustworthy techniques that deliver internet traffic in the long term.

Our services include; Search Engine Optimisation, Pay Per Click (PPC), Website Traffic Analysis, Link Building, Search Phrase Analysis





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 Atlanta, GA September 5, 2004 -- Finally - a website where you can find cars that are for sale by owner without having to weed through thousands of dealer ads first.CarsFiSBO is a website designed for people who wish to avoid the dealer hassle. It is a new place exclusively for buyers and sellers of "private seller" vehicles. In fact, used car dealers are NOT welcome on this site.

The cars on this site are truly for sale by owner. While this website is gaining exposure, they will list your FiSBO on CarsFiSBO.com for free. Both the seller and buyer can save thousands by going through individual owners. Not only are dealer hassles avoided, but so is sales tax.

To register your car, go to www,CarsFiSBO.com and list your ad and upload a digital photo of your car.

This website is exactly what private sellers are looking for.





This article courtesy of http://easyauctionsolutions.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.