Marketing

Wednesday, August 17, 2005

 NEW YORK, NY July 8, 2004 -- The inaugural AMERICAN LE MANS SERIES "FESTIVAL OF SPEED" took place on Wednesday, June 30th at the World Financial Center Winter Garden in lower Manhattan. The event featured exotic road cars as well as race cars from the American Le Mans Series. The festival was sponsored by Ray Catena Imports, Manhattan Motorcars, Premier Financial Services and Miller Motorcars.

Festivities began Wednesday as a select group of exotic cars took positions on the upper plaza and inside the prestigious Winter Garden at the World Financial Center. The World Financial Center overlooks the Hudson River and is home to some of the world's most prominent corporations including both American Express and Merrill Lynch.

Exotic cars placed for display included the Maybach, Rolls-Royce Phantom, Bentley GT Coupe, Lamborghini Gallardo, Lamborghini Murcielago, Aston Martin DB 9, Porsche Carrera GT, Ferrari 360 Spider and other high-end exotics. Aston Martin, the car of choice for James Bond brought out two of it's most important recent achievements. The only DB 9 Coupe in existence and the very rare DB AR1 Zagato roadster of which there are only 99 in existence.

When asked about finding a place to display these amazing machines, event organizers Joe Sabatini & Dave Raber had this to say, "The settings that we choose for our exotic car displays is often one of the most important decisions we make. It has to reflect both the uniqueness and elegance of the cars themselves. One look at the Tuscan marble and soaring glass atrium of the World Financial Center Winter Garden and we knew we had found it."    

American Le Mans Series race cars on display included two cars from Intersport Racing, the team's LMP1-class Lola B160-Judd as well as the 24 Hours of Le Mans LMP2 class-winning Lola B2K/40-Judd. Clint Field, LMP2 class winner at Le Mans and in the most recent ALMS race at Mid-Ohio Sports Car Course, was also on hand at the Manhattan event. ALMS driver Leo Hindery, a New York resident who is well-known in the city as Chairman of the YES Network, was at the event with the BAM! Porsche 911 GT3 RSR that he will drive at Lime Rock. Also present was an Audi R8 from ADT Champion Racing, overall-winning team in last week's ALMS event at Mid-Ohio, and the Panoz Motor Sports Panoz Esperante GT-LM of Gunnar Jeannette and Kelly Collins.

Later that evening a reception was held at the Grill Room Restaurant. With it's panoramic sunset views, the Grill Room is a financial district favorite for both Wall Streeters and their clients. Guests enjoyed cocktails from a premium brands open bar and indulged in a wide array of culinary delights. Later in the evening, a special cake was presented to Mr. Brian Miller of Manhattan Motorcars to celebrate the 100-year anniversary of Rolls-Royce Motorcars.

What:     American Le Mans Series Festival of Speed.
When:     Wednesday, June 30th
Where: World Financial Center Winter Garden, New York, NY
Contact: Joe Sabatini
Phone: 352-385-9450





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Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose money!


While it's true that a well planned, targeted campaign can deliver astonishing results, a poorly executed campaign will just cost you good money. A good email marketing strategy is built on a foundation of seven key tactics.


Tactic One: Use E-Zines To Target Your Audience. Since you're probably not starting out with a mailing list of your own, you'll want to use opt-in email newsletters to find and reach your desired audience. Even as your own mailing list grows, e-zines will probably remain the most important vehicle for your marketing efforts. I recommend that you subscribe to and/or read several issues of any e- zine before buying an ad.


Tactic Two: Test Your Copy and Offers With Classified Ads. Your first efforts at writing a really profitable e-zine ad will probably be a painful learning experience. In order to keep it from being an expensive lesson, use low-cost (or free) classified ads to test different headlines and offers. Once you've built up your own mailing list, you should be able to test your ads for free with "ad swaps," and even make some money in the process.


Tactic Three: Give Good Ads Top Exposure. Once you have an ad that's tested well, your best results will come from "top ads" (also known as sponsor ads) in the e-zines you've selected. The best ads, running in the best spots, in the best e-zines, will usually give you the maximum return. Some e-zines also offer "solo" ads at a higher cost, which allow you to send an entire sales letter to their list.


Tactic Four: Write Articles & Reports. Writing short articles and reports on your chosen subject will let you get free advertising, increase your credibility in the eyes of your prospects and customers, and provide a ready source of material for your own opt-in newsletter. Free reports are also one of the best freebie offers you can make to increase the response to your advertisements.


Tactic Five: Build Your Own Mailing List. One of the most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business. It costs little or nothing to mail to your own list, and sharing your knowledge through a newsletter will help you build a loyal following.


Tactic Six: Never Stop Testing. You should always be testing, making small changes to your ad, your offer, your website, maybe even the price of your product, to find the right combination. It's not uncommon to double or triple the total conversion rate over the course of a 3-month email marketing campaign. Little gains add up to big profits over time.


Tactic Seven: Offer A Well Targeted Bonus For Responses. It's often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Be mindful of what you're offering, though. After all, if you give away $10,000 anyone will respond. On the other hand, an offer of free Palm Pilot software will only attract people who own Palm Pilots. Use your bonus to target the people you want to respond.


While these seven tactics are a good starting point, it's impossible to reduce email marketing to a single 600-word article. A good starting point for more information is the About.com guide, at http://email.about.com/cs/emailmarketing


I wish you success.


Dan Thies has been helping his clients (and friends) promote their web sites since 1996, and operates a successful online publishing business. His latest book, "Search Engine Optimization Fast Start," is available now at http://www.cannedbooks.com





This article courtesy of http://magicmarketingsecrets.com.
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 Advanced GearHead, A leading online classic car Mega-Site located at www.gearheadcafe.com, Now offers Factory OEM Automotive Shop Manuals on CD-ROM for 1909-1979 GM, Ford, MOPAR cars & trucks.

Our factory CD-ROMs provide written technical information and include all of the original illustrations and text for a fraction of the cost of the old style paper manuals, (IF you can even find the paper manuals!), There are over 300 different CD titles available to choose from, You will no longer need several paper manuals to do the job, Our CD's include ALL manuals specified for your year make and model, Some CDs contain up to 5 paper manuals on 1 CD to be complete. This will give you the ability to view ALL of the technical information from your personal computer and then simply print out the page or pages you need, use them, and either file them or toss them. It take seconds to find what you need and they will last indefinitely!

When restoring or maintaining your classic auto it is no longer necessary to waste your time and money looking for all those old shop manuals, or dealing with the greasy pages using old style paper manuals, Advanced GearHead has the Factory original OEM manuals on CD-ROM for your application in stock and ready to ship today. We offer 100% secure online ordering. (dealers welcome, distributors wanted!)




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 Since the inception of a competitor(LLDC.com) years ago to the so called big boys of the online auto auction world, there has been quite an upheaval. To this day, the choices are slim as to where a seller might go to put their cars or other items up for auction online safely, as well as buyers looking for great deals in auctions across the globe.

Well, lldc.com has come through with an amazing affiliate program that offers leading website owners a deal that can not be passed up. Since the market is tight, they are offering an extremely large commission based structure to any website that displays their banners, links, etc. Payouts can exceed thousands per day for small business owners across the globe. The commission a website owner could earn is so high, they actually make more money than lldc.com itself!

The question comes to mind. What are they thinking? Answer, promote lldc, at no cost to you I might ad, and earn yourself a nice chunk of change as well as become a part of an auction website early in the game. Heck it's better than insider trading! Why buy stock in something and risk losing it all when every visitor you send them could return you 60% of the profit!

Hmm, if only the "big boys" did that for us. Yeah right! Get in early and lock in your extremely high commission rate at lldc today.





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 Northampton, Pennsylvania January 8 2004--ProvideTechnology.com a Technology Consulting and Web Development Company announced today that it has inked an agreement with Cross Net Media of Southampton, PA. Under this agreement ProvideTechnology will provide support, supervision and management of Cross Net Media's "Marketing Power" suite of services.

ProvideTechnology founder Jack Spirko stated, "This is a big day for us indeed. The chemistry between our two groups could not be better and when we combine the search engine optimization techniques of my company with the public relations reach of Cross Net Media we are truly going to be offering clients something special. We are going to bring a true brokerage approach to Internet marketing and help the average businessperson actually use the Internet to gain customers and make money".

Cross Net Media's president Gene Culver remarked when asked about this new service, "With this new concept we are not talking about just hitting the top of a search engine such as Google, Overture or Yahoo for a few search terms but an ongoing and continuously adjusted campaign".

We asked Mr. Culver exactly what makes this concept different from other Internet Marketing programs and he concluded, "This new concept will allow us to monitor the effects of today's Internet marketing trends. When those trends change, we can adjust our customer's accounts daily to optimize their effectiveness in gaining new customers over the web. Cross Net Media will really be a Brokerage House insuring that the investments of our clients are protected and produce results both today and tomorrow".

About Cross Net Media, Inc. - Cross Net Media is a Marketing Services Broker focusing on both online and offline marketing designed to improve a clients web presence through the use of proven systems such as print media, search engine marketing, key word optimization, media relations and pay per click advertising to optimize the advertising efforts of its' clients. More information can be found at the company's website located at http://crossnetmedia.com and company's President, Gene Culver can be reached for comment at 267-988-8751 Ext 221.

About ProvideTechnology, LLC � ProvideTechnology is a technology consulting company that offers services such Internet Marketing, T1 and Dedicated Services and Technology Consulting to it's clients. More information can be found at the company's website located at http://www.providetechnology.com and the company's CEO, Jack Spirko can be reached for comment at 866-994-1212.






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