Marketing

Sunday, August 07, 2005

 SAN DIEGO, CA August, 2003 � In a down economy where businesses are slashing marketing budgets and advertising agencies are hard-pressed to keep existing clients, much less find new ones, one start-up advertising agency in San Diego is actually growing. Within six months of opening for business in January 2003, Epiphany Marketing brought on an additional marketing writer and moved to a larger office in the Golden Triangle area.

"To say I'm thrilled about where we are today is an understatement," said Ron Marcus, founder and principal of Epiphany Marketing. "I feel extremely fortunate for all the opportunities we've received in the past six months. We certainly hope to continue the momentum and to deliver the highest-value marketing services we can to our clients."

Epiphany Marketing serves a growing and diverse clientele, including Mission Federal Credit Union, KPBS public television and radio, Eye Care of La Jolla and non-profits like Photocharity, United Jewish Federation and Youth Tennis San Diego.

About Epiphany Marketing
Epiphany Marketing is a San Diego-based full-service advertising agency. The firm assists companies with strategic planning and tactical execution of entire marketing communications programs, from top-line branding and positioning strategies, to creative development of advertising, literature, and public relations.

Underlying Epiphany Marketing's strategy is its philosophy of building a personal connection between customers and the products, services and causes being promoted. The company was founded in 2003 by Ron Marcus, a 14-year marketing veteran, and serves a mix of profit-driven and not-for-profit organizations.

For more information about Epiphany Marketing contact Ron Marcus or Lisa Epstein at (858) 458-5842, or visit www.epiphanymarketing.net. ;   





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 Steve and Ken have been putting the cars through their paces prior to filming, to ensure they are safe and road-worthy. Steve and Ken also feature in the series, talking through the necessary checks, and highlighting what to look out for when restoring a classic car.

Steve Bird from Green Flag said: "We were delighted to be asked to take part in the programme, and thoroughly enjoyed the challenge set for us by the "Dream Machine" team. Ken and I spend most of our time attending breakdowns, so it makes quite a change to be starring in a new TV programme!"

Series producer of "Dream Machine" Jane Tweddle said: "The guys were great, we were working to such a tight schedule, but Ken and Steve really helped us get things moving."

"Dream Machine" is presented by celebrity motoring experts Mark Evans and Amanda Stretton, and features classic cars including a GT40 replica, a 1974 V8 Aston Martin, a 1964 MGB Roadster, and a 1981 Ferrari 308 GTBi to name a few. The ten-week series begins on Wednesday 12th March at 8.00pm.
Ends

Notes to editors:
 For further information and photography, please contact Melanie Denny on 0113 3991387/ 07711 964617.
 Green Flag Motoring Assistance provides roadside rescue and recovery to more than 4m customers, 24 hours a day, 365 days a year.
 Mark Evans has previously presented Garden Invaders, Pet Rescue, and Discovery Europe's "A Car is Born."





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 Belmar Beach, NJ June 23, 2004 -- Lazworld.com Inc. one of the oldest interactive internet marketing services agencies and a leader in search engine management today announced the launch of its updated Partner Program, an exclusive value-added internet marketing program that rewards web design companies and advertising agencies with significant cost savings, accelerated client ROI development, and turnkey internet marketing offerings.

The partner program delivers qualified companies preferred services such as internet marketing consulting, search engine management, internet marketing analysis (Keyword analysis or competitive analysis) Overture audit & management, online media buying, advertising services, and more.

The first program to be rolled out under this initiative is SEM (Search Engine Management), a program that provides any website the ability to generate targeted traffic from free organic and pay per click search engine listings, sustained ad management, and ongoing ROI development utilizing Overture, Google, and others.

A unique part of the SEM Program is the Link Building report and campaign recommendations. Since the right mixture of Link Popularity can give you a #1 ranking in Google - more and more businesses want to know how to implement a proven ethical linking campaign that will reap the Google benefits." said Lazworld.com President & Founder David Lazar. "The reality is a Linking Campaign is only part of the internet marketing mix, and requires a continued ongoing effort with clear objective and understanding of how to link or the benefits will not appear"

Resellers must qualify for participation in the Preferred Partner Program including maintaining a web presence and clients with budgets of $300 a month and up. As participants, resellers will benefit from over 6 years of hands on SEO experience, and will save time and money by leveraging Lazworld.com's established relationships with Overture, Yahoo, Google, MSN, and others.

Lazworld.com owns and operates a network of web sites that help provide resellers with advertising and promotional exposure and strategic marketing opportunities.

Lazworld.com will be providing invitations for participation in this exclusive Preferred Partner Program at the upcoming Jupiter/ClickZ Advertising Forum Conference and Expo 2004 Crowne Plaza Times Square - New York, NY - 07/28/2004 - 07/29/2004. More information about the program is on the Lazworld.com (http://www.lazworld.com) website under the About US section.

About Lazworld.com:
Lazworld.com was founded in 1998 and offers proven internet marketing and web development management and consulting services that improve online ROI. Lazworld.com is one of the oldest and most respected Internet Marketing services companies in the world with an impeccable reputation and an extensive list of satisfied clients.

Contact Information:
David Lazar
President and Founder
Lazworld.com Inc.
Cell Phone (732) 682-0313
Office (732) 280-8069
Fax (732) 280-7635
E-mail info@lazworld.com





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One day I pulled up beside a truck delivering new cars. One of the cars on his flatbed made my heart leap and my blood dance. I had never had a piece of machinery turn me on before. This one did. I fell in love.


It was a BMW Z3. A Roadster. A hot-rod. One of the sexiest cars ever known to man and made by gods. Okay, maybe I'm overplaying it. But the point is, this car spoke to me. I wanted it. And wanted it bad.


I also knew BMW's are pricey. So the first thing I did was try to win one. I entered two contests where Z3's were the big prizes. I knew I would win. I was destined to have that car. But I didn't win. Alas. So much for the laws of chance. It was time to create my future.


So I decided I would just buy the car, and that I would pay cash for it. I had just completed a book on how to create miracles, called "Spiritual Marketing," and I figured I would prove to myself that I could create a Z3. So I used my own five-step method to get the sexiest car of my hottest dreams.


I began by setting an intention for getting that car. Oprah once said that "Intention rules the Earth." I know it. My car's license plate holder says, "I am the power of intention." Once you declare that something will be so, you send a signal into the universe that begins to move that something to you, and you to it. Call it Real Magic. I call it one of the most powerful steps in the Spiritual Marketing process. From that step alone, miracles can happen.


After I set my intention to have that car, I then acted on the hunches that bubbled up within me and the opportunities that came my way. To be more exact, here's what happened:


One day it occurred to me to offer a seminar on the subject of my new book. I could rent a hotel. Write a sales letter. Invite everyone I knew on my online and off-line list to it. I could make a killing in a weekend. That's the ticket!


But then it occurred to me that I don't like to market seminars, that I didn't know if it would sell, that postage and printing to promote it would cost a fortune, and that I'm not such a big fan of speaking in public, anyway.


And here's where the shift occurred:


I began to play with the idea that I could hold the seminar online. I would simply announce the "Spiritual Marketing" e-class to my email list. It would cost me zip. If no one signed up, so what?


But---BUT!---if they *did* sign-up, I could teach the entire class by email. Every week I would send out a lesson. I would give assignments. They would complete them and email them back. I would then comment on their homework. It would all be nice and neat, easy and convenient. Sounded good to me.


I decided to teach five weeks of classes, mainly because there were five chapters in the "Spiritual Marketing" book. I would send out one chapter a week as a lesson. I would add assignments to each one to make it more of a legit course.


Then I wondered, "What do I charge?" I spent a lot of time on this question. Most people give away their e-classes, if they teach them at all. A few charge low fees. But I wanted a BMW Z3. They cost $30-$40,000 each. Yikes!


Well, I decided I wanted 15 people in my class. That was an arbitrary number. I just figured if 15 people actually did their homework over a 5 week period, I would have my hands full reviewing it. So, like everything else in the developing of this first e-class, I simply "made up" the class size.


I then divided 15 by how much I wanted to raise for my Z3. If 15 people paid me $2,000 each, I'd have enough to pay for the car in cash. But two grand a person seemed a bit high. So I settled for $1,500 a person.


I then issued a sales pitch/invitation to sign-up for the class to my email list. I have about 800 good names on my list. Sixteen of them immediately signed-up for the class. Talk about easy money!


The class was easy to do, too. The students loved the lessons, my assignments, and my feedback. Only one person immediately asked to bow out, saying the class wasn't for him. So I ended up with 15 people after all. I made $22,500. I was happy.


But I didn't stop there. A few weeks later I announced another e-class. This one on how to write, publish and promote your own e-book. I just followed the same model that already worked: I issued an invite to my email list, I went after 15 people, I charged $1,500 per person for a 5-week class. I got 12 paying customers. I made $18,000. Boy, am I loving this!


At this point I had been thinking about writing a sequel to my best-selling e-book, "Hypnotic Writing." But I didn't want to write it and hope it would sell. I wanted *paid* to write it.


So I created yet another e-class. This one would be on "Advanced Hypnotic Writing." It would be three weeks long, rather than five, because I wanted to take it easy this time around. (I was getting lazy.) I still charged $1,500 and I still went after 15 people. I then announced the class to my email list.


Here's where something wild happened:


Almost 18 people immediately signed-up for the class. But when I asked them to pay the $1,500 fee, every single one of them said they thought the class was free! I was stunned.


I re-read my invite. It clearly said there was a hefty fee. All I can figure is that people skimmed the letter, got excited, and just shot back emails to enroll in the class. Or maybe they read the word "fee" as "free." Go figure.


But that's not the only odd thing that happened with this class: I had trouble filling it from my own elist. So I went and asked a person with a giant email list if he would promote my class to his people. He would---for fifty percent of the pie. Yowsa! That was a lot, but I wanted to get paid to write my sequel to "Hypnotic Writing," and I'd still end up with good money, anyway. So I agreed.


Well, twenty people signed up. And the really oddly wonderful thing is that no one---no one!---did their assignments. So I got their money (half of it, anyway: $15,000), I got paid to write my "Advanced Hypnotic Writing" ebook, and I had no homework to review or grade. What a cool business!


Most recently, I announced yet another e-class. I was about to buy a large country estate and wanted more money fast. This new class is on my new proprietary marketing formula, called "Guaranteed Outcome Marketing." I raised the price on this 5-week e-class to signal its value. I asked for $2,500 a person. Since I normally charge $25,000 to create a Guaranteed Outcome Marketing strategy for someone, asking for only $2,500 to teach someone how to do it seemed very fair.


I lowered the class size because I wanted to be sure to give each student personal attention. I promoted this class to only my own email list. I got five students. Which meant I raised $12,500. Not bad for a month's "work."


And yes, I bought the country estate. I'm writing this article from it.


The moral here? There are several:


1. Intention rules: You can float with the circumstances life brings you or you can create you own direction and your own circumstances. It begins with a decision. What do you want? Decide. Choose. Declare.


2. Break the model: Just because others are selling their services for a song doesn't mean you have to, as well. Respect yourself. What are you worth?


3. Go for something other than money: Wanting my Z3 caused my mind to stretch in new ways to raise the money needed to get the car. If I were just going after money for money's sake, I might not think so boldly in my ideas or my pricing. What do you REALLY want?


4. You can do this, too. Just look at what you know that others would pay you to learn. Then turn it into an e-class, complete with lessons and assignments. After the class is over, you might even compile the material into a book. Or a tapeset. Or--? Think big! What would you teach if you had no fears?


5. The spiritual is not separate from the material. Since I've focused on money in this article, it may be easy to declare my focus was only on the dollar. Not so. I used spiritual principles---as outlined in my new book---to create wealth. Once you realize that the spiritual and material are two sides of the same coin, you are free to have happiness as well as cash. As it says on the dollar bill in your pocket, "In God we trust." Do you trust?


Finally, yes, I got my Z3. It's a 1999 Montreal Blue stunning piece of rolling beauty. I've never had so much fun in my life driving. In fact, I think I'll aim it up and down some Texas country roads right now...


Joe Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. http://www.roibot.com/tk_adhyp.cgi?ahwyg3





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As we've heard from countless people trying to sell us Advertising, Internet
advertising is cheaper and faster. But is it really better? Is it the
right kind of advertising for your company? There are some things that we
should all do when it comes to Internet marketing, but before you go spend
allot of money on big expensive ad spots you need to consider your
alternatives.


First of all lets look at what we all should do. Every business that has a
web site should register their site with all the major search engines,
especially Yahoo. You should also look for listings that deal with sites of
your type and try to get in those listings as well. If you run a carpet
store for example, you will want to get a listing at floorbiz sites. Once
you have done that you should collect e-mail or snail mail addresses from
your customers, and prospects so you can keep in touch with them. You can
try FFA sites, and banner exchanges if you like, but don't expect any direct
traffic from it. You might get a higher search engine placement but that
won't really matter if you're on page 20 of the results anyway.


What are your alternatives? The avenues of Internet marketing continue to
grow faster than most of us can keep up with them. Some of the most common
ways are analyzed below.


--Banner advertisements are sometimes very expensive on high traffic sites
and produce a limited amount of traffic. These are like billboards on the
side of the road that you hope people will look at as they drive by. If
they are driving through for the first time, they might read them but at the
moment they are on there way somewhere else and don't have time to stop at
your business. Besides if this is the first time through the area, they
don't want to get off course because they might get lost. And if they
travel that same route very often, they won't even notice when the billboard
changes advertisements.


--Another possibility is E-Magazine ads. This type of advertising can be
very effective as long as you place ads in magazines that have the same
readership as your target audience. I have found this method of E-Marketing
to be quite effective in directing potential customers to my site and even
generating additional leads for follow-up. You do want to make sure that
the Magazine has a genuine and substantially large opt-in mailing list
however.


--Another possibility is of course the ever-dreaded topic of e-mail
marketing. It is really not that bad. Just make sure you opt-in the
participants yourself. And I wouldn't trust anyone who wants to sell you an
"opt-in list of addresses of people interested in your products or
services." If it was really was as described, you probably couldn't pay
what it was worth. You will have better success having a company send the
e-mails for you to their list of address that they are not willing to sell
(which is a good indication that they are really opt-in). And if they are
not opt-in, then at least you won't loose your ISP. If you do it right,
this can be one of the most effective, and inexpensive forms of E-Marketing
available to you.


Bob Stamper. Your small business solution for web site design
and Primary DNS hosting http://www.stamproductions.com/





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 YPSILANTI, Michigan (November 3, 2003) - In addition to the recent record-breaking Carail Museum sale, Richard and Linda Kughn are pleased to announce a second offering from the famed Madison Hardware store in New York City, the world's largest and oldest Lionel train dealer. More than fifteen tractor-trailer loads of rare and desirable Lionel products were transferred from this historical building to the Kughn's storage facility in downtown Detroit in the late 1980's. In addition to the hundreds of thousands of original Lionel train parts in crates and metal bins, the sale features hundreds of collectable model trains, accessories, erector sets and science kits from America's premier toy makers such as Lionel, American Flyer, Marx and Gilbert � just in time for the Christmas season.

Some of the interesting highlights from over 1,500 lots include:

- 1915 Gilbert No. 6 Erector Set - includes original wood case, electric motor and instruction manual in museum quality condition.
- 1930's Lionel Children's Stove & Oven - a fully functional "toy" stove that was pulled retailer's shelves in the thirties due to its life-like heating elements � an extremely rare collectable.
- 1950's Williams Amusement Park Train - powered by a Wisconsin gas engine. Large enough to carry adults or children. Other lots include extra cars and tracks. Perfect for the backyard engineer.
- Collectable Toys & Train Sets - Hundreds of complete train sets and accessories in various gauges, many in their original packaging, from legendary American toy manufacturers such as Marx, American Flyer and Lionel. Large collection of toy science kits from 1950's & 60's.

Madison Hardware Collection Part II will be held in conjunction with RM's Michigan International Fall Classic Car Auction, featuring over 350 classic, sports and muscle cars, held indoors at the Novi Expo Center in Novi, Michigan on November 21st, 22nd, and 23rd. Tickets are $15 weekend. Good for both events. (Children under 12 free) Interested bidders for this sale, which has attracted worldwide interest, will be able to bid online, by proxy or in person. (www.proxybid.com)

RM Auctions, Inc., is the leading auction house in the North American investment-grade collector car auction market. From a standing start in 1991, the company has amassed an enviable roster of the most prestigious venues in North America and responsible for many of the world's top sales in vintage automobile marques. Worldwide RM Group sales have grown steadily each year, and are anticipated at more than $100 million in 2003. For additional information on RM Auctions Inc. or event catalogs, please call (800) 211-4371 or visit the company web site at www.rmauctions.com.

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