Tuesday, July 26, 2005


Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose money!

While it's true that a well planned, targeted campaign can deliver astonishing results, a poorly executed campaign will just cost you good money. A good email marketing strategy is built on a foundation of seven key tactics.

Tactic One: Use E-Zines To Target Your Audience. Since you're probably not starting out with a mailing list of your own, you'll want to use opt-in email newsletters to find and reach your desired audience. Even as your own mailing list grows, e-zines will probably remain the most important vehicle for your marketing efforts. I recommend that you subscribe to and/or read several issues of any e- zine before buying an ad.

Tactic Two: Test Your Copy and Offers With Classified Ads. Your first efforts at writing a really profitable e-zine ad will probably be a painful learning experience. In order to keep it from being an expensive lesson, use low-cost (or free) classified ads to test different headlines and offers. Once you've built up your own mailing list, you should be able to test your ads for free with "ad swaps," and even make some money in the process.

Tactic Three: Give Good Ads Top Exposure. Once you have an ad that's tested well, your best results will come from "top ads" (also known as sponsor ads) in the e-zines you've selected. The best ads, running in the best spots, in the best e-zines, will usually give you the maximum return. Some e-zines also offer "solo" ads at a higher cost, which allow you to send an entire sales letter to their list.

Tactic Four: Write Articles & Reports. Writing short articles and reports on your chosen subject will let you get free advertising, increase your credibility in the eyes of your prospects and customers, and provide a ready source of material for your own opt-in newsletter. Free reports are also one of the best freebie offers you can make to increase the response to your advertisements.

Tactic Five: Build Your Own Mailing List. One of the most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business. It costs little or nothing to mail to your own list, and sharing your knowledge through a newsletter will help you build a loyal following.

Tactic Six: Never Stop Testing. You should always be testing, making small changes to your ad, your offer, your website, maybe even the price of your product, to find the right combination. It's not uncommon to double or triple the total conversion rate over the course of a 3-month email marketing campaign. Little gains add up to big profits over time.

Tactic Seven: Offer A Well Targeted Bonus For Responses. It's often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Be mindful of what you're offering, though. After all, if you give away $10,000 anyone will respond. On the other hand, an offer of free Palm Pilot software will only attract people who own Palm Pilots. Use your bonus to target the people you want to respond.

While these seven tactics are a good starting point, it's impossible to reduce email marketing to a single 600-word article. A good starting point for more information is the guide, at

I wish you success.

Dan Thies has been helping his clients (and friends) promote their web sites since 1996, and operates a successful online publishing business. His latest book, "Search Engine Optimization Fast Start," is available now at

This article courtesy of
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 Advanced GearHead, A leading online classic car Mega-Site located at, Now offers Factory OEM Automotive Shop Manuals on CD-ROM for 1909-1979 GM, Ford, MOPAR cars & trucks.

Our factory CD-ROMs provide written technical information and include all of the original illustrations and text for a fraction of the cost of the old style paper manuals, (IF you can even find the paper manuals!), There are over 300 different CD titles available to choose from, You will no longer need several paper manuals to do the job, Our CD's include ALL manuals specified for your year make and model, Some CDs contain up to 5 paper manuals on 1 CD to be complete. This will give you the ability to view ALL of the technical information from your personal computer and then simply print out the page or pages you need, use them, and either file them or toss them. It take seconds to find what you need and they will last indefinitely!

When restoring or maintaining your classic auto it is no longer necessary to waste your time and money looking for all those old shop manuals, or dealing with the greasy pages using old style paper manuals, Advanced GearHead has the Factory original OEM manuals on CD-ROM for your application in stock and ready to ship today. We offer 100% secure online ordering. (dealers welcome, distributors wanted!)

This article courtesy of
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Internet Advertising

Marketing - Internet Advertising: "Internet Advertising Agency

Internet Branding

Internet Marketing"

Insurance Marketing

Marketing - Insurance Marketing: " Insurance Marketing Information System

Insurance Marketing Strategies

Insurance Marketing Tips"

Higher Education Marketing

Marketing - Higher Education Marketing: " History Of Advertising

Home Based Business Marketing

Hospital Marketing"

 Since the inception of a competitor( years ago to the so called big boys of the online auto auction world, there has been quite an upheaval. To this day, the choices are slim as to where a seller might go to put their cars or other items up for auction online safely, as well as buyers looking for great deals in auctions across the globe.

Well, has come through with an amazing affiliate program that offers leading website owners a deal that can not be passed up. Since the market is tight, they are offering an extremely large commission based structure to any website that displays their banners, links, etc. Payouts can exceed thousands per day for small business owners across the globe. The commission a website owner could earn is so high, they actually make more money than itself!

The question comes to mind. What are they thinking? Answer, promote lldc, at no cost to you I might ad, and earn yourself a nice chunk of change as well as become a part of an auction website early in the game. Heck it's better than insider trading! Why buy stock in something and risk losing it all when every visitor you send them could return you 60% of the profit!

Hmm, if only the "big boys" did that for us. Yeah right! Get in early and lock in your extremely high commission rate at lldc today.

This article courtesy of
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.