Marketing

Wednesday, July 20, 2005

 FOURTH ANNUAL "FESTIVAL OF EXOTIC CARS" with 175+ CARS IN MOUNT DORA.
CHAMPIONSHIP PORSCHE RACE TEAM ATTENDING.

Mount Dora, FL- December 2002- TSC EVENTS INC. is honored to have PORSCHE OF NORTH ORLANDO as the presenting sponsor at the fourth annual "FESTIVAL OF EXOTIC CARS" on Saturday, February 22nd on the streets of Mount Dora. This year's honor marque is Porsche. 175+ exotic cars including Ferrari, Lamborghini, Maserati and others to be on display.

    Festivities begin on Friday with a "Back Roads Tour" which will feature an array of exotic cars traveling throughout historic downtown Mount Dora and the surrounding countryside. Along the way, car owners will take a pit stop for a fabulous luncheon and group photo. The tour finale will be a special celebration toast of Mint Juleps and Chocolate Covered Strawberries.
    Friday evening, drivers, sponsors, guests and the championship ALEX JOB Porsche factory race team will gather for a Smooth Jazz "meet and greet" with jazz musician Warren Parish at the Lakeside Inn. In addition, the Europa Gallery will host a huge display of both vintage and contemporary automotive art. Artist Steve Bach, who painted the official event poster this year, will be on hand to sign prints as well. Last but not least, a silent auction will take place with 100% of proceeds going to charity. TSC EVENTS INC. recently raised over $25,000 for charity at their Concours the "Winter Park Concours d'Elegeance"

The main attraction for automotive enthusiasts will be the display of exotic cars which takes place on Saturday from 10:00am-5:00pm. Over 175 rare and exotic cars will be on display throughout the downtown streets of Mount Dora. Featured will be an impressive selection of automotive marques including Ferrari, Maserati, Lamborghini, Rolls Royce, Bentley, Pantera, Jaguar, Aston Martin, Mercedes-Benz, Viper, Prowler, and Lotus. Show owners have hinted of a special unveiling of the new Ferrari super car the "Enzo." John Costello of FERRARI/MASERATI OF CENTRAL FLORIDA in Maitland had this to say�"This is our fourth year as a sponsor of this festival and we consider this, as well as the Winter Park Concors d' Elegance, a must attend event." Automotive collector Wayne Nelson, who has attended both events and is a "Best of show" winner, had this to say,"I have displayed in car shows nationwide including Pebble Beach and have always made it a point to attend both of the Concours that TSC EVENTS produces annually."

The moment everyone will be waiting for will take place on Saturday evening. Participants, sponsors and guests will attend an elegant awards banquet on the grounds of the Victorian era Lakeside Inn overlooking beautiful Lake Dora. A well-appointed white canopy tent, complete with chandeliers and potted palms, will provide seating to enjoy a culinary journey of fine food and spirits. Overjoyed award winners will accept their trophies as cameras flash and the crowd cheers. Tickets to attend the awards banquet are available through TSC EVENTS Inc.

As for entertainment, attendees can expect to stroll through the streets of downtown Mount Dora while enjoying light Jazz and a "ringside" view of the cars on display. In addition, merchants will roll out the red carpet with wine tastings, a vintage cigar smoke and other interesting venues.

    The Festival of Exotic Cars presenting sponsor is PORSCHE OF NORTH ORLANDO, Supporting Sponsor is Ferrari/Maserati of Central Florida with Corporate Sponsors, du Pont Registry Magazine, Euro Tech of Winter Park, Exotic Car Transport, Lakeside Inn, Mercedes-Benz of Orlando, Mount Dora Estate Jewelers, Premier Financial Services, Raymond James & Associates, SunTrust, Tubi Styles USA & Ultimate Motorworks. For information on attending, contact show organizers at 352-385-9450 or 352-383-1181 or visit the website @ WWW.TSCEVENTS.COM




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 LANCASTER, PA.--November, 2002. Maxima Technologies, the group enterprise that produces the Stewart Warner, Datcon and AST brands of vehicle instruments, has launched a new product line called Power SeriesTM based on the company's classic Stewart Warner "Custom-Deluxe" line originally used on Big 3 muscle cars. The Power SeriesTM has been developed for the street performance and street rod markets, as well as classic muscle cars, with updates in technology for today's vehicles. In the �60s, Stewart Warner Custom-Deluxe instruments were used in Corvettes, Corvairs and Mustangs, to name a few.

Four kits are being offered: 1) Five-gauge electric (programmable speedometer, voltmeter, fuel-level gauge with sender, water temperature gauge, and oil pressure gauge), 2) Six-gauge electric (programmable speedometer, tachometer, voltmeter, fuel-level gauge with sender, water temperature gauge, and oil pressure gauge), 3) Five-gauge mechanical (programmable speedometer, voltmeter, fuel-level gauge with sender, water temperature gauge with 6' capillary tube, and oil pressure gauge with tubing kit), and 4) Six-gauge mechanical (programmable speedometer, tachometer, voltmeter, fuel-level gauge with sender, water temperature gauge with 6' capillary tube, and oil pressure gauge with tubing kit).

Three trim colors are available--burgundy, titanium or blue/gray--to match the typical color schemes of �60s muscle cars. Each instrument includes a silver disk in the center featuring a unique, ingrained circular pattern for added texture. Pointers are white with a black base, and pointer hubs include a matching silver cap. Bezels are stainless steel. Instruments also feature silver-on-black graphics in a distinctive muscle car style font.

The Power SeriesTM line was introduced at the 2002 NSRA Nationals and is now available for sale. Craven Mabrey, Director-Aftermarket & Distribution Sales, notes that, "The Power SeriesTM is an exciting update to a Stewart Warner product line that was sold in the 1960s and 1970s. We got the idea to reintroduce the product line from the fact that the original versions are being traded on the internet and they seem to have retained their popularity and appeal. And since the Power SeriesTM is based on our original platform and original components as opposed to being knock-offs, what could be better for a muscle car owner?"

Stewart Warner is a high-quality brand of vehicle instruments produced by Maxima Technologies. Since 1905, Stewart Warner has been a leading supplier of automotive instruments and senders for O.E.M. and aftermarket customers. Maxima is a full-service, global electronics company specializing in electronic controls, vehicle instrumentation and components for off-highway, specialty vehicle, industrial and on-highway vehicles. The company is ISO 9001 and QS-9000 certified.

For more information, contact Michael R. Stoeckel @ 717-581-1000, ext. 219, or mstoeckel@maximatech.com.




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Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.


In Marketing 101 at your local university, marketing is actually the process of Product, Place, Price and Promotion.


PRODUCT


No business can exist without a product or service to sell.


In a nutshell, entrepreneurs are the people who believe in a product, service or idea, so much that they are willing to invest their lives into the development of their dream.


Historically, every major corporation in the world was started by an entrepreneur with a dream and the drive to make it a reality.


However, there comes a time in the life of every corporation when those who fear the gambling nature of their founder, squash the entrepreneurial drive that made the company a viable concern in the first place. The entrepreneur will either submit to the careful nature of the stockholders, or he will be forced to leave the company he created.


The only entrepreneurs who withstand the pressure to move more carefully are those who have maintained majority control over their companies.


PLACE


In the offline world, place is defined by location. On the Internet, place is defined by domain name and the web hosting service chosen.


Both online and offline, place can make or break a company without respect to the quality and value of the product, service or idea.


PRICE


Selecting a price is determined first on a basis of whether the company wants to be seen as a discount or a value company.


Take for example Wal-Mart and Staples.


Wal-Mart is the lead discounter in the marketplace. Staples on the other hand is the specialist in office supplies.


Both sell a significant number of office supplies despite the fact that the lowest price can usually be found at Wal-Mart. As a value dealer, Staples can afford to charge more for their products than Wal-Mart.


So the question for you is whether you want to position your company as a discount or value company.


Testing has shown that products and services can be sold at any number of prices and still reach a significant number of people.


The challenge of selecting the best price for your product or service will require a certain amount of testing.


UNDERSTANDING THE PRICING EQUATION


Let's assume we are selling a product. Let us also assume that we know that the product can be sold for $10 or $50. Let us also assume that if the price dips below $10 or rises above $50, then the product sales fall off significantly.


Our challenge is to determine the best rate at which to sell our product.


Testing has shown us that we can sell 1000 items a week at $10. Testing has also shown that we can sell 500 items per week at $50. And testing has shown that we can sell 650 items per week at $45.


At $10, our projected weekly earnings are $10,000. When we sell the product at $50, we know that we can earn $25,000 per week. Most importantly, we know that we can earn $29,250 when our product is priced at $45.


With the imaginary testing we have done on our imaginary product, we can easily see that selling our product at $45 per item will earn us more money over the long haul.


Thus, when we make the decision for a national rollout of our product, then we will price our product at $45.


Of course, this is a very simplistic analysis of the point I am trying to make. Though simple, I believe this analogy will help you understand the methods of developing a product's prices.


PROMOTION


Promotion, on the other hand, is the process of notifying the consumers for your product or service of your availability to serve them.


Methods of promotion vary distinctly and should be arranged to meet very specific goals.


As with product, place and price, promotion should not be left to chance. You should test every ad, every media, and every price point to determine the best bang for your promotional dollars.


HEADS UP!


If you are an online promoter or marketer, please factor in the most important element concerning the cost of your promotions.


What element is that? Your time!


Value your time at a certain dollar amount, and figure in your time into the cost of your promotional accounting.


I say this because too many online promoters lose sight of this concept and spend 20 hours to generate one sale while using free advertising. Even if you rate your time at the federal minimum wage, then you will have invested $105 of your time for one sale that might only net you a gross of $45!


ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?


Most people who run a business on the Internet call themselves marketers. Yet, most of these same people are really just promoters wrapped in the label of a marketer.


True marketers do not promote without a lot of advance work. They spend time planning, testing and measuring their actions and results to get the most out of every dollar spent and earned.


Entrepreneurs finesse the art of marketing as they build their company into a major enterprise.


If you are a promoter who does not keep an eye on the total marketing equation, then you are bound to fail.


If you do call yourself a marketer, then do what a professional marketer does. Make sure that every dollar spent is spent well. Make sure that every dollar earned is put to good use. Market well so that when the people of the next generation look at your life, they will see a fine example of a successful entrepreneur that they will strive to emulate.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Stone Evans publishes Home Business Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you're looking for the *best rated* home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://Home-Business.com





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 NEW YORK, NY July 8, 2004 -- The inaugural AMERICAN LE MANS SERIES "FESTIVAL OF SPEED" took place on Wednesday, June 30th at the World Financial Center Winter Garden in lower Manhattan. The event featured exotic road cars as well as race cars from the American Le Mans Series. The festival was sponsored by Ray Catena Imports, Manhattan Motorcars, Premier Financial Services and Miller Motorcars.

Festivities began Wednesday as a select group of exotic cars took positions on the upper plaza and inside the prestigious Winter Garden at the World Financial Center. The World Financial Center overlooks the Hudson River and is home to some of the world's most prominent corporations including both American Express and Merrill Lynch.

Exotic cars placed for display included the Maybach, Rolls-Royce Phantom, Bentley GT Coupe, Lamborghini Gallardo, Lamborghini Murcielago, Aston Martin DB 9, Porsche Carrera GT, Ferrari 360 Spider and other high-end exotics. Aston Martin, the car of choice for James Bond brought out two of it's most important recent achievements. The only DB 9 Coupe in existence and the very rare DB AR1 Zagato roadster of which there are only 99 in existence.

When asked about finding a place to display these amazing machines, event organizers Joe Sabatini & Dave Raber had this to say, "The settings that we choose for our exotic car displays is often one of the most important decisions we make. It has to reflect both the uniqueness and elegance of the cars themselves. One look at the Tuscan marble and soaring glass atrium of the World Financial Center Winter Garden and we knew we had found it."    

American Le Mans Series race cars on display included two cars from Intersport Racing, the team's LMP1-class Lola B160-Judd as well as the 24 Hours of Le Mans LMP2 class-winning Lola B2K/40-Judd. Clint Field, LMP2 class winner at Le Mans and in the most recent ALMS race at Mid-Ohio Sports Car Course, was also on hand at the Manhattan event. ALMS driver Leo Hindery, a New York resident who is well-known in the city as Chairman of the YES Network, was at the event with the BAM! Porsche 911 GT3 RSR that he will drive at Lime Rock. Also present was an Audi R8 from ADT Champion Racing, overall-winning team in last week's ALMS event at Mid-Ohio, and the Panoz Motor Sports Panoz Esperante GT-LM of Gunnar Jeannette and Kelly Collins.

Later that evening a reception was held at the Grill Room Restaurant. With it's panoramic sunset views, the Grill Room is a financial district favorite for both Wall Streeters and their clients. Guests enjoyed cocktails from a premium brands open bar and indulged in a wide array of culinary delights. Later in the evening, a special cake was presented to Mr. Brian Miller of Manhattan Motorcars to celebrate the 100-year anniversary of Rolls-Royce Motorcars.

What:     American Le Mans Series Festival of Speed.
When:     Wednesday, June 30th
Where: World Financial Center Winter Garden, New York, NY
Contact: Joe Sabatini
Phone: 352-385-9450





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 January 25 2004--Research and Markets announces the addition of this new guide entitled "Marketing the College 2004" to its offerings.

This guide profiles the efforts of 14 institutions to market their undergraduate programs in tough times. This guide covers many facets of marketing the undergraduate college such as Ebrochures, Personalized web site development, virtual tours, radio and tv advertising spending and strategy, use of billboards, use of consultants and research firms, direct mail and email marketing, printing, costs for viewbooks, brochures, catalogs and other printed promotional materials, approaches to the foreign student market.

For a complete index of this report click on http://www.researchandmarkets.com/reports/42818

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com



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 Advanced GearHead, A leading online classic car Mega-Site located at www.gearheadcafe.com, Now offers Factory OEM Automotive Shop Manuals on CD-ROM for 1909-1979 GM, Ford, MOPAR cars & trucks.

Our factory CD-ROMs provide written technical information and include all of the original illustrations and text for a fraction of the cost of the old style paper manuals, (IF you can even find the paper manuals!), There are over 300 different CD titles available to choose from, You will no longer need several paper manuals to do the job, Our CD's include ALL manuals specified for your year make and model, Some CDs contain up to 5 paper manuals on 1 CD to be complete. This will give you the ability to view ALL of the technical information from your personal computer and then simply print out the page or pages you need, use them, and either file them or toss them. It take seconds to find what you need and they will last indefinitely!

When restoring or maintaining your classic auto it is no longer necessary to waste your time and money looking for all those old shop manuals, or dealing with the greasy pages using old style paper manuals, Advanced GearHead has the Factory original OEM manuals on CD-ROM for your application in stock and ready to ship today. We offer 100% secure online ordering. (dealers welcome, distributors wanted!)




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Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose money!


While it's true that a well planned, targeted campaign can deliver astonishing results, a poorly executed campaign will just cost you good money. A good email marketing strategy is built on a foundation of seven key tactics.


Tactic One: Use E-Zines To Target Your Audience. Since you're probably not starting out with a mailing list of your own, you'll want to use opt-in email newsletters to find and reach your desired audience. Even as your own mailing list grows, e-zines will probably remain the most important vehicle for your marketing efforts. I recommend that you subscribe to and/or read several issues of any e- zine before buying an ad.


Tactic Two: Test Your Copy and Offers With Classified Ads. Your first efforts at writing a really profitable e-zine ad will probably be a painful learning experience. In order to keep it from being an expensive lesson, use low-cost (or free) classified ads to test different headlines and offers. Once you've built up your own mailing list, you should be able to test your ads for free with "ad swaps," and even make some money in the process.


Tactic Three: Give Good Ads Top Exposure. Once you have an ad that's tested well, your best results will come from "top ads" (also known as sponsor ads) in the e-zines you've selected. The best ads, running in the best spots, in the best e-zines, will usually give you the maximum return. Some e-zines also offer "solo" ads at a higher cost, which allow you to send an entire sales letter to their list.


Tactic Four: Write Articles & Reports. Writing short articles and reports on your chosen subject will let you get free advertising, increase your credibility in the eyes of your prospects and customers, and provide a ready source of material for your own opt-in newsletter. Free reports are also one of the best freebie offers you can make to increase the response to your advertisements.


Tactic Five: Build Your Own Mailing List. One of the most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business. It costs little or nothing to mail to your own list, and sharing your knowledge through a newsletter will help you build a loyal following.


Tactic Six: Never Stop Testing. You should always be testing, making small changes to your ad, your offer, your website, maybe even the price of your product, to find the right combination. It's not uncommon to double or triple the total conversion rate over the course of a 3-month email marketing campaign. Little gains add up to big profits over time.


Tactic Seven: Offer A Well Targeted Bonus For Responses. It's often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Be mindful of what you're offering, though. After all, if you give away $10,000 anyone will respond. On the other hand, an offer of free Palm Pilot software will only attract people who own Palm Pilots. Use your bonus to target the people you want to respond.


While these seven tactics are a good starting point, it's impossible to reduce email marketing to a single 600-word article. A good starting point for more information is the About.com guide, at http://email.about.com/cs/emailmarketing


I wish you success.


Dan Thies has been helping his clients (and friends) promote their web sites since 1996, and operates a successful online publishing business. His latest book, "Search Engine Optimization Fast Start," is available now at http://www.cannedbooks.com





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Custom Promotions

Marketing - Custom Promotions: " Database Marketing

Direct Email Marketing

Direct Mail Advertising"

Corporate Internet Branding

Marketing - Corporate Internet Branding: " Corporate Promotion

Creative Advertising

Custom Marketing Kit"

Company Promotion

Marketing - Company Promotion: "Contest And Promotion

Corperate Internet Branding

Corporate Branding"

 Since the inception of a competitor(LLDC.com) years ago to the so called big boys of the online auto auction world, there has been quite an upheaval. To this day, the choices are slim as to where a seller might go to put their cars or other items up for auction online safely, as well as buyers looking for great deals in auctions across the globe.

Well, lldc.com has come through with an amazing affiliate program that offers leading website owners a deal that can not be passed up. Since the market is tight, they are offering an extremely large commission based structure to any website that displays their banners, links, etc. Payouts can exceed thousands per day for small business owners across the globe. The commission a website owner could earn is so high, they actually make more money than lldc.com itself!

The question comes to mind. What are they thinking? Answer, promote lldc, at no cost to you I might ad, and earn yourself a nice chunk of change as well as become a part of an auction website early in the game. Heck it's better than insider trading! Why buy stock in something and risk losing it all when every visitor you send them could return you 60% of the profit!

Hmm, if only the "big boys" did that for us. Yeah right! Get in early and lock in your extremely high commission rate at lldc today.





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 The quest to find a technology that makes an electric automobile truly practical has been
the dream of many an engineer and has been pursued by corporations, large and small,
on a Global basis at the cost of Billions of dollars. To date there has been but marginal
success.

That is about to change !

Carl B. Tilley and his Tilley Foundation Incorporated are but weeks away from a demonstration drive that will take it's "ELECTRIC" 1981 DeLorean from Tennessee
to California without plugging it in. This route will be more than four times the record
distance of current electric car technology and, to add another bonus, at the end of the
trip the cars batteries with STILL BE FULLY CHARGED !

Mr. Tilley conceived of this technology while actively engaged in a solar and wind energy business a number of years ago. In fact, he has dedicated 18 years to the research,
development and perfection of the devices he has today. One such technology runs the
facility where the DeLorean is undergoing it's transformation, providing the electricity necessary to run the shop and all of it's equipment.

The DeLorean is powered solely by an electric motor and 12 "off the shelf" car batteries
from a local chain store�plus his "device" of course. The vehicle, Tilley calls it the TEV
(Tilley Electric Vehicle), is designed to maintain normal highway speeds as well as a top
speed on the order of 120MPH. To quote Tilley, "I hope there's a speed trap when we cross into California, I want to get a speeding ticket after more than 36 hours of operation
without the need to plug this baby in".

Ambitious, you bet. Reality �.. just wait and see. You can read more about the Tilley
Foundation Incorporated and this fantastic DeLorean conversion on their website:
www.tilleyfoundation.com.

Max Plank, formulator of the Quantum Theory, said " A new scientific truth does not triumph by convincing it's opponents and making them see the light, but rather because it's opponents eventually die, and a new generation grows up familiar with it". The
skeptics and naysayers will challenge Tilley, the drive to California will render their
criticism meaningless. Be part of the "new generation", it's here NOW !


The Tilley Foundation welcomes you to the future !! Don't let it pass you by.




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 Northampton, Pennsylvania January 8 2004--ProvideTechnology.com a Technology Consulting and Web Development Company announced today that it has inked an agreement with Cross Net Media of Southampton, PA. Under this agreement ProvideTechnology will provide support, supervision and management of Cross Net Media's "Marketing Power" suite of services.

ProvideTechnology founder Jack Spirko stated, "This is a big day for us indeed. The chemistry between our two groups could not be better and when we combine the search engine optimization techniques of my company with the public relations reach of Cross Net Media we are truly going to be offering clients something special. We are going to bring a true brokerage approach to Internet marketing and help the average businessperson actually use the Internet to gain customers and make money".

Cross Net Media's president Gene Culver remarked when asked about this new service, "With this new concept we are not talking about just hitting the top of a search engine such as Google, Overture or Yahoo for a few search terms but an ongoing and continuously adjusted campaign".

We asked Mr. Culver exactly what makes this concept different from other Internet Marketing programs and he concluded, "This new concept will allow us to monitor the effects of today's Internet marketing trends. When those trends change, we can adjust our customer's accounts daily to optimize their effectiveness in gaining new customers over the web. Cross Net Media will really be a Brokerage House insuring that the investments of our clients are protected and produce results both today and tomorrow".

About Cross Net Media, Inc. - Cross Net Media is a Marketing Services Broker focusing on both online and offline marketing designed to improve a clients web presence through the use of proven systems such as print media, search engine marketing, key word optimization, media relations and pay per click advertising to optimize the advertising efforts of its' clients. More information can be found at the company's website located at http://crossnetmedia.com and company's President, Gene Culver can be reached for comment at 267-988-8751 Ext 221.

About ProvideTechnology, LLC � ProvideTechnology is a technology consulting company that offers services such Internet Marketing, T1 and Dedicated Services and Technology Consulting to it's clients. More information can be found at the company's website located at http://www.providetechnology.com and the company's CEO, Jack Spirko can be reached for comment at 866-994-1212.






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 July 14, 2004 -- Fbody Addict (www.fbodyaddict.com) a group of over 500 dedicated Camaro and Transam automotive enthusiasts will bring about a major change to what is normally a calm and quiet day in the San Bernardino Mountains. They will turn the empty roads into an exciting line of beautiful race cars and replace the silence with a heart-pounding roar of finely tuned engines similar to that of a powerful locomotive.

What is this wild car frenzy all about? A giant car cruise which is expected to reach over one hundred exotic sports cars will wake up what are normally the silent mountain towns of San Bernardino, including Big Bear, starting at 9am on July 25th.

For those fortunate enough to have a road-side view of this spectacular event, will all be in for an audio and visual thrill! "It only takes one event to create the addiction and once you've experienced it, you want more!" claims Brett Schoneman, Fbody Addict member and Co-Founder of Immortals Car Club (www.ImmortalsCarClub.com) a high performance car club which is helping to promote this exciting car rally.

"This is an enjoyable event for the family as well. The kids love the cars and the beautiful scenery is a refreshing break away from the stress of everyday city life. Build a picnic basket full of tasty food and drinks, bring a giant beach blanket and turn it into a family picnic. Big Bear Lake is the perfect place to enjoy nature and view the event. And it won't cost you any money either".

Both Fbody Addict and Immortals will display pictures of the event in their huge photo galleries, all of which are free to the public for viewing (Immortals photo gallery includes everything from parades to car shows to magnificent nature landscapes).    

For complete information about this event, please visit http://www.immortalscarclub.com/page4.html
Event location: Wildwood Park, Waterman Ave At 40th St, San Bernardino, CA, 92404
Event Time: Sunday, July 25th � 9am
Event information: http://www.immortalscarclub.com/page4.html




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Are you confused by the flood of information on how to improve your internet marketing results?


Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.


Doesn't it seem more and more complicated to focus in on what really works and what doesn't?


After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.


Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.


Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.


PRINCIPLE #1


You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.


Let's break this down.


Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.


So where does that cost come from?


The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product


It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.


Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?


It's a very tough lesson to learn.


I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.


You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.


You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.


In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.


An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"


PRINCIPLE #2


You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.


If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.


How do you become a great copywriter and master Principle #2?


1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms... speak with them survey them read what they read talk to others who do business with your market test using articles and special reports to guage the response do what they do


By doing this you should have content for 20-30 (at least) different benefits for your product.


Then....


2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.


Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.


Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.


About the Author


Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/
jeff@infoproductcreator.com





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 Atlanta, GA September 5, 2004 -- Finally - a website where you can find cars that are for sale by owner without having to weed through thousands of dealer ads first.CarsFiSBO is a website designed for people who wish to avoid the dealer hassle. It is a new place exclusively for buyers and sellers of "private seller" vehicles. In fact, used car dealers are NOT welcome on this site.

The cars on this site are truly for sale by owner. While this website is gaining exposure, they will list your FiSBO on CarsFiSBO.com for free. Both the seller and buyer can save thousands by going through individual owners. Not only are dealer hassles avoided, but so is sales tax.

To register your car, go to www,CarsFiSBO.com and list your ad and upload a digital photo of your car.

This website is exactly what private sellers are looking for.





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In my own experience of marketing, sometimes a combination of marketing techniques works much better than if the same techniques were used individually.


For example, take Banner Advertising and Lotto Visitors.


Now everyone knows that Banner advertising no longer has the click though rate(CTR) that it used to have.


Nowadays, the average CTR is only around 1%, so purchasing thousands of impressions, and getting such a low CTR, can seriously put you out of pocket!


The alternative to expensive Banner Advertising, is to use a FREE Banner Exchange.


You place the Exchange Banner on your own site, and every time a visitor to your site sees it, you are given a credit, for your own banner. This is usually around 2:1, so you need 2 visitors to get 1 of your banners shown on another site in the exchange.


The problem with this of course, is that if you are getting zero, or very low traffic already, then the banner exchange will have virtually no effect on your traffic at all.


This is why banner exchanges have been largely criticised, since people were under the impression that they would substantially increase their traffic, and because they thought this, they became disappointed with the result.


However, banner exchanges do work if you have a reasonable amount of traffic to start with.


But how do you get a large amount of people to visit your website?


A guaranteed amount of visitors, can be bought at various lotto sites.


How it works, is that people go to a lotto site and can win prizes ranging from computers to hundreds of thousands of dollars, and all for free.


However, to participate, they have to agree to visit various sites. These are the sites of people who have paid the lotto owner to send the visitors there.


This does work, but only up to a point. If you pay, for example, for 10,000 visitors to visit your site, then you will get them. However, these visitors are not targetted. Most of them just want to get on and off your site as soon as possible to play their ticket.


Sure, some of them do stay, and look at your site, but again most site owners are disappointed by the results.


This is where the combination approach comes in. You use the power of the numbers of lotto visitors coming to your site, and the banner exchange, to 'convert' the visitors from untargetted to targetted.


This is what you need to do.


Join four different banner exchanges, and place the codes on your page. (Do not join more than four, or you may be accused of having a banner farm and will have your site deleted from the exchange.)


Now if each exchange gives you one exposure for every two visitors, then four exchanges gives you four times this amount, which means that for each two visitors you get four exposures.


So if, for example, you ordered 1,000 visitors from the lotto site, with the four exchanges, you will earn 2,000 exposures of your banner ad.


So 2,000 new people will see your banner ad. These however are quality prospects,who are in the exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted, rather than untargetted traffic!


(Incidentally, a cleverly worded banner, which has been designed using simple text, rather than sophisticated artwork and animation, can give you a CTR more like 4%!)


There are many different banner exchanges around, just type in 'banner exchange' at any search engine for a list. Experiment with different exchanges for best results, however the following I know to be effective:-


http://www.adswap.net
http://www.quicklinksnow.com http://www.easyadexchange.com http://www.advertiser-exchange.com


Again there are lots of different Lotto sites, but here are some examples of good sites:-


http://www.cash-giveaway.com http://www.lotto4cash.com http://www.loftydeal.com


So in all of your campaigns, it is not always necessary to find completely new ways to promote your site. With a bit of imagination a combination of already established methods can be highly effective!


Paul White is a former teacher who now helps people around the world to make money online. Visit the popular Profit Mountain site at:- http://www.profitmountain.com Subscribe to the FREE newsletter and receive tons of freebies, or mailto:webmaster@profitmountain.com with any questions or comments.





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 July 1, 2003 ---Xtreme Cars and Stars, Las Vegas, NV is offering xtreme rare hot rod art; supercar art; die cast cars; new hot rod apparel and much more.

JP's Hand Engraved Hot Rod Art is unique and rare. JP is the only artist in the world creating this style of hand engraved hot rod art.
Hand Engraving is considered a lost art. JP is bringing this rare art form back to life.

Rare findings at Xtreme Cars and Stars include:
* JP Hand Engraved Hot Rod Art
* BHD Digital SuperCar Art
* New Hot Rod Apparel
* Xtreme Entertaining Products

Click www.xtremecarsandstars.com



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I'm undoubtedly broaching the most controversial subject for Internet marketing. The title of this article shows the fine line between a morally criminal way of thinking and a viable and useful marketing tool. Sending SPAM (officially called UCE or Unsolicited Commercial Email) is wrong - I will go into the reasons for this later. However, sending commercial email for advertising is an effective and low-cost way to market your business or products.


Email marketing will probably be around for as long as the Internet is alive and supports email protocols (or any similar type of communication). Contrary to what some would say, it also has its place. Advertising is a form of communication. However, just like any other form of advertising, there are rules governing this medium as well.


No matter what country you live in, some sort of free speech law probably governs you. No matter which country you're in, however, that free speech law does not give you the right to take over the local newspaper and force them to print whatever you want printed on the front page because of your right to free speech. They are under no obligation to pay for your free speech. The same applies to the Internet. With email, the people receiving the email or that person's ISP (and most likely several others along the way) are flipping the bill for your message. This is akin to walking into the newspaper and demanding they print your words for free.


In addition to all of these moral issues, there are legal ones to consider as well. There are several laws governing the way that you are allowed to advertise anything anywhere in the United States and elsewhere. Since government is just a large committee of people making decisions (in most places), it is always one step behind when it comes to technology under the law. However, since the Internet is really just a large cooperative of commercial and private networks, it is a little more dynamic in its dealings with "perpetrators." One network can effectively ban whomever they deem a miscreant and others will eventually follow suit as the offender moves through the different networks to try and bypass the blockage.


With all of the hype and hysteria surrounding the use of email as a marketing tool, why do people continue to use it? Well...because it's effective. People wouldn't spend the money to send junk mail through the post if it wasn't effective and they wouldn't spend millions on a 30-second commercial during the Super Bowl if it weren't effective as well. If you follow some simple guidelines and use the email marketing tool wisely, you can reap great rewards.


If you are selling a product or service which rarely leads to residual sales to the same person or entity (i.e. they buy it once and will probably never ask for it again - coffins are a good example), then you can use email marketing effectively. Why? Because you aren't building a business name (aka "branding" your business) or consumer trust. You are just making one-time contacts and make more money by contacting en masse instead of by specifically targeting customers. You aren't building lasting relationships through your business.


There is nothing wrong with this business approach. For some types of businesses, it is just a fact of life. Customers don't need your product or service more than once. There are still some rules of etiquette which you should use when email advertising, however. Your incentive for following them? Less negative feedback and possibly higher return on your sales: more respect = better chances of success.


The first rule to follow is to make sure that yourself or the company you're paying to send out the emails includes a short note to the recipient that explains where their email came from. A hyperlink will suffice for this if you don't personalize your mails from a database. Make sure that you include the EXACT location they used to sign up for whatever list they are on. Not only does this give them a way to get off of that list, it also serves as a reminder as to how they signed up to receive your emails in the first place. If they opt-out of the list, then you're better off for having an unresponsive customer off of your list. Win-win.


If you're purchasing your list from someone else, get all of the information before you buy. Where did the list come from? How were the addresses culled? How targeted is this list to your expected market? Has anyone else used this list before? What is their guarantee as to the validity of the emails on the list? Some of these questions make sense from a marketing and business standpoint as well as a moral one.


The next step is choosing how to convey your message inside the email. If you visit www.scambusters.org, you'll see a huge list of Internet scams in all categories of "business." Everything from buying swampland in Florida to sending used credit cards to be used as paint scrapers instead of "filling landfills with environmentally nasty plastic" - yes this con has actually been used. Why do I bring up these scams? Because most of them have been perpetrated using unsolicited email at one time or another. Make sure your sales letter/email doesn't sound like one of them. Nothing enrages SPAM-conscious email readers more than a get-rich-quick scheme or any other senseless hype.


My next piece of advice is for you to get to the point. Whether you're sending email advertising using text email, HTML, or even Flash-embedded email to get the user's attention, KEEP that attention. Don't waste their time babbling on. Get to the point of your letter. You don't have to be blunt or unimaginative, but don't write a treatise on your great product either. People don't want you to waste their time. Some people pay for their online time by the minute, others are busy working or running a business, while still others may be hogging up the family phone to get to their email.


Everyone on the Internet has received one form of SPAM or another. The best rule you can follow is: if you received your email, would you respond to it? Would you really care about the product? Why not test this theory? Open up a free web-based email account somewhere and send your email to a test group - people you know personally and who won't hang you for using them this way-of five or ten people. Then wait a couple of days and ask them if they got an email about such-and-such product. If they remember getting that email, you're doing a good job. If they remember it and are mad or have bad things to say about it, then you need to rethink your strategy. At this point you can let them in on your scientific prodding. Be prepared to duck and run at this point.


In closing, I hope that this series of articles has been useful in some way. Remember that marketing is 80% of your business. Also remember that proper marketing, using both imagination and ethics, can carry you further and can help solidify your business better than anything else ever will.


=====
Aaron Turpen is the proprieter of Aaronz WebWorkz, a full- service provider of Web needs to small businesses. www.AaronzWebWorkz.com





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 March 15, 2004--We are a group of automotive enthusiasts who provide our cars to the film industry. If there is a film or TV show that needs a good, classic car, chances are we have it or can get it. Many of the cars are pristine while others are just great examples of their time period.

Contact us and discuss your needs. Most of the cars are dearly loved by
the owners so don't expect to be able to blow them up in your film! Some can be driven by your driver and some will require the owner to drive.
                        
Contact us if you need a car in your production!     http://www.moviecars.cmall.ca

Sample cars in Victoria and Vancouver:
1928 Cadillac LaSalle
1958 Chevrolet Corvette
1959 Mercedes 220 4 door
1966 Cadillac DeVille    
1967 Chevrolet Nova 2 door
1967 Mercedes 250sl 2 door convertible
1968 Pontiac Firebird 2 door convertible
1973 Datsun 240z 2 door



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 Nottingham, England July 28, 2004 -- ClickThrough, a UK leading search engine marketing and online marketing agency has today announced the launch of its Partner Program, an exclusive program that gives web design firms, advertising and marketing agencies extra revenue, cost savings and client development opportunities.

The SEM (Search Engine Marketing) Partner Program delivers qualifying companies up to 40% off expert services such as search engine management, pay per click management, online target market analysis (advanced keyword and competitive analysis) and advanced web analytics services.

Phil Robinson, Founder of ClickThrough states, "Our SEM Program enables design, marketing and advertising agencies to offer professional, ethical, best practice online marketing services to their clients without the need to employ specialists. Qualifying partners can earn immediate sales revenue by leveraging their current client base"

Qualifying SEM Partners also get access to ClickThrough's leading web site analytics technology, ClickMetrix, that allows partners to easily track and quantify the results of online marketing campaigns for their clients in real time via a browser.

SEM Partners will be able to give their clients services that generate targeted traffic from natural and pay per click search listings, ongoing results-based management and return on investment analysis using ClickMetrix. Engines covered include Google, Overture, Espotting, BidSmart and Mirago.

Partners will benefit from 10 years experience of running search engine marketing and access to ClickThrough's certified search engine experts that are leaders in their fields and dedicate themselves to providing online brand visibility using trustworthy techniques that deliver internet traffic and ROI in the long term.

ClickThrough will be running tele-briefings about the program during Q3 2004. To apply for the program go to http://www.clickthrough-marketing.com/partners/become-partner.php

For more information on ClickThrough visit www.clickthrough-marketing.com

Notes for editors

PHOTO OF PHIL ROBINSON www.clickthrough-marketing.com/corporate/press-kit.php

INTERVIEWS
Contact Phil Robinson on 0845 057 3349
Email � probinson@clickthrough-marketing.com

About ClickThrough Marketing
ClickThrough Marketing are an international search engine marketing agency. Our industry credibility is a result of our deep commitment to providing ethical search engine optimisation and internet marketing services that increase online exposure, search engine rankings and web sites ROI.

We have 10 years experience of running search engine optimisation and online marketing campaigns. Our certified search engine experts are leaders in their field and dedicate themselves to providing online brand visibility using trustworthy techniques that deliver internet traffic in the long term.

Our services include; Search Engine Optimisation, Pay Per Click (PPC), Website Traffic Analysis, Link Building, Search Phrase Analysis





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 SAN DIEGO, CA August, 2003 � In a down economy where businesses are slashing marketing budgets and advertising agencies are hard-pressed to keep existing clients, much less find new ones, one start-up advertising agency in San Diego is actually growing. Within six months of opening for business in January 2003, Epiphany Marketing brought on an additional marketing writer and moved to a larger office in the Golden Triangle area.

"To say I'm thrilled about where we are today is an understatement," said Ron Marcus, founder and principal of Epiphany Marketing. "I feel extremely fortunate for all the opportunities we've received in the past six months. We certainly hope to continue the momentum and to deliver the highest-value marketing services we can to our clients."

Epiphany Marketing serves a growing and diverse clientele, including Mission Federal Credit Union, KPBS public television and radio, Eye Care of La Jolla and non-profits like Photocharity, United Jewish Federation and Youth Tennis San Diego.

About Epiphany Marketing
Epiphany Marketing is a San Diego-based full-service advertising agency. The firm assists companies with strategic planning and tactical execution of entire marketing communications programs, from top-line branding and positioning strategies, to creative development of advertising, literature, and public relations.

Underlying Epiphany Marketing's strategy is its philosophy of building a personal connection between customers and the products, services and causes being promoted. The company was founded in 2003 by Ron Marcus, a 14-year marketing veteran, and serves a mix of profit-driven and not-for-profit organizations.

For more information about Epiphany Marketing contact Ron Marcus or Lisa Epstein at (858) 458-5842, or visit www.epiphanymarketing.net. ;   





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 Steve and Ken have been putting the cars through their paces prior to filming, to ensure they are safe and road-worthy. Steve and Ken also feature in the series, talking through the necessary checks, and highlighting what to look out for when restoring a classic car.

Steve Bird from Green Flag said: "We were delighted to be asked to take part in the programme, and thoroughly enjoyed the challenge set for us by the "Dream Machine" team. Ken and I spend most of our time attending breakdowns, so it makes quite a change to be starring in a new TV programme!"

Series producer of "Dream Machine" Jane Tweddle said: "The guys were great, we were working to such a tight schedule, but Ken and Steve really helped us get things moving."

"Dream Machine" is presented by celebrity motoring experts Mark Evans and Amanda Stretton, and features classic cars including a GT40 replica, a 1974 V8 Aston Martin, a 1964 MGB Roadster, and a 1981 Ferrari 308 GTBi to name a few. The ten-week series begins on Wednesday 12th March at 8.00pm.
Ends

Notes to editors:
 For further information and photography, please contact Melanie Denny on 0113 3991387/ 07711 964617.
 Green Flag Motoring Assistance provides roadside rescue and recovery to more than 4m customers, 24 hours a day, 365 days a year.
 Mark Evans has previously presented Garden Invaders, Pet Rescue, and Discovery Europe's "A Car is Born."





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 Belmar Beach, NJ June 23, 2004 -- Lazworld.com Inc. one of the oldest interactive internet marketing services agencies and a leader in search engine management today announced the launch of its updated Partner Program, an exclusive value-added internet marketing program that rewards web design companies and advertising agencies with significant cost savings, accelerated client ROI development, and turnkey internet marketing offerings.

The partner program delivers qualified companies preferred services such as internet marketing consulting, search engine management, internet marketing analysis (Keyword analysis or competitive analysis) Overture audit & management, online media buying, advertising services, and more.

The first program to be rolled out under this initiative is SEM (Search Engine Management), a program that provides any website the ability to generate targeted traffic from free organic and pay per click search engine listings, sustained ad management, and ongoing ROI development utilizing Overture, Google, and others.

A unique part of the SEM Program is the Link Building report and campaign recommendations. Since the right mixture of Link Popularity can give you a #1 ranking in Google - more and more businesses want to know how to implement a proven ethical linking campaign that will reap the Google benefits." said Lazworld.com President & Founder David Lazar. "The reality is a Linking Campaign is only part of the internet marketing mix, and requires a continued ongoing effort with clear objective and understanding of how to link or the benefits will not appear"

Resellers must qualify for participation in the Preferred Partner Program including maintaining a web presence and clients with budgets of $300 a month and up. As participants, resellers will benefit from over 6 years of hands on SEO experience, and will save time and money by leveraging Lazworld.com's established relationships with Overture, Yahoo, Google, MSN, and others.

Lazworld.com owns and operates a network of web sites that help provide resellers with advertising and promotional exposure and strategic marketing opportunities.

Lazworld.com will be providing invitations for participation in this exclusive Preferred Partner Program at the upcoming Jupiter/ClickZ Advertising Forum Conference and Expo 2004 Crowne Plaza Times Square - New York, NY - 07/28/2004 - 07/29/2004. More information about the program is on the Lazworld.com (http://www.lazworld.com) website under the About US section.

About Lazworld.com:
Lazworld.com was founded in 1998 and offers proven internet marketing and web development management and consulting services that improve online ROI. Lazworld.com is one of the oldest and most respected Internet Marketing services companies in the world with an impeccable reputation and an extensive list of satisfied clients.

Contact Information:
David Lazar
President and Founder
Lazworld.com Inc.
Cell Phone (732) 682-0313
Office (732) 280-8069
Fax (732) 280-7635
E-mail info@lazworld.com





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One day I pulled up beside a truck delivering new cars. One of the cars on his flatbed made my heart leap and my blood dance. I had never had a piece of machinery turn me on before. This one did. I fell in love.


It was a BMW Z3. A Roadster. A hot-rod. One of the sexiest cars ever known to man and made by gods. Okay, maybe I'm overplaying it. But the point is, this car spoke to me. I wanted it. And wanted it bad.


I also knew BMW's are pricey. So the first thing I did was try to win one. I entered two contests where Z3's were the big prizes. I knew I would win. I was destined to have that car. But I didn't win. Alas. So much for the laws of chance. It was time to create my future.


So I decided I would just buy the car, and that I would pay cash for it. I had just completed a book on how to create miracles, called "Spiritual Marketing," and I figured I would prove to myself that I could create a Z3. So I used my own five-step method to get the sexiest car of my hottest dreams.


I began by setting an intention for getting that car. Oprah once said that "Intention rules the Earth." I know it. My car's license plate holder says, "I am the power of intention." Once you declare that something will be so, you send a signal into the universe that begins to move that something to you, and you to it. Call it Real Magic. I call it one of the most powerful steps in the Spiritual Marketing process. From that step alone, miracles can happen.


After I set my intention to have that car, I then acted on the hunches that bubbled up within me and the opportunities that came my way. To be more exact, here's what happened:


One day it occurred to me to offer a seminar on the subject of my new book. I could rent a hotel. Write a sales letter. Invite everyone I knew on my online and off-line list to it. I could make a killing in a weekend. That's the ticket!


But then it occurred to me that I don't like to market seminars, that I didn't know if it would sell, that postage and printing to promote it would cost a fortune, and that I'm not such a big fan of speaking in public, anyway.


And here's where the shift occurred:


I began to play with the idea that I could hold the seminar online. I would simply announce the "Spiritual Marketing" e-class to my email list. It would cost me zip. If no one signed up, so what?


But---BUT!---if they *did* sign-up, I could teach the entire class by email. Every week I would send out a lesson. I would give assignments. They would complete them and email them back. I would then comment on their homework. It would all be nice and neat, easy and convenient. Sounded good to me.


I decided to teach five weeks of classes, mainly because there were five chapters in the "Spiritual Marketing" book. I would send out one chapter a week as a lesson. I would add assignments to each one to make it more of a legit course.


Then I wondered, "What do I charge?" I spent a lot of time on this question. Most people give away their e-classes, if they teach them at all. A few charge low fees. But I wanted a BMW Z3. They cost $30-$40,000 each. Yikes!


Well, I decided I wanted 15 people in my class. That was an arbitrary number. I just figured if 15 people actually did their homework over a 5 week period, I would have my hands full reviewing it. So, like everything else in the developing of this first e-class, I simply "made up" the class size.


I then divided 15 by how much I wanted to raise for my Z3. If 15 people paid me $2,000 each, I'd have enough to pay for the car in cash. But two grand a person seemed a bit high. So I settled for $1,500 a person.


I then issued a sales pitch/invitation to sign-up for the class to my email list. I have about 800 good names on my list. Sixteen of them immediately signed-up for the class. Talk about easy money!


The class was easy to do, too. The students loved the lessons, my assignments, and my feedback. Only one person immediately asked to bow out, saying the class wasn't for him. So I ended up with 15 people after all. I made $22,500. I was happy.


But I didn't stop there. A few weeks later I announced another e-class. This one on how to write, publish and promote your own e-book. I just followed the same model that already worked: I issued an invite to my email list, I went after 15 people, I charged $1,500 per person for a 5-week class. I got 12 paying customers. I made $18,000. Boy, am I loving this!


At this point I had been thinking about writing a sequel to my best-selling e-book, "Hypnotic Writing." But I didn't want to write it and hope it would sell. I wanted *paid* to write it.


So I created yet another e-class. This one would be on "Advanced Hypnotic Writing." It would be three weeks long, rather than five, because I wanted to take it easy this time around. (I was getting lazy.) I still charged $1,500 and I still went after 15 people. I then announced the class to my email list.


Here's where something wild happened:


Almost 18 people immediately signed-up for the class. But when I asked them to pay the $1,500 fee, every single one of them said they thought the class was free! I was stunned.


I re-read my invite. It clearly said there was a hefty fee. All I can figure is that people skimmed the letter, got excited, and just shot back emails to enroll in the class. Or maybe they read the word "fee" as "free." Go figure.


But that's not the only odd thing that happened with this class: I had trouble filling it from my own elist. So I went and asked a person with a giant email list if he would promote my class to his people. He would---for fifty percent of the pie. Yowsa! That was a lot, but I wanted to get paid to write my sequel to "Hypnotic Writing," and I'd still end up with good money, anyway. So I agreed.


Well, twenty people signed up. And the really oddly wonderful thing is that no one---no one!---did their assignments. So I got their money (half of it, anyway: $15,000), I got paid to write my "Advanced Hypnotic Writing" ebook, and I had no homework to review or grade. What a cool business!


Most recently, I announced yet another e-class. I was about to buy a large country estate and wanted more money fast. This new class is on my new proprietary marketing formula, called "Guaranteed Outcome Marketing." I raised the price on this 5-week e-class to signal its value. I asked for $2,500 a person. Since I normally charge $25,000 to create a Guaranteed Outcome Marketing strategy for someone, asking for only $2,500 to teach someone how to do it seemed very fair.


I lowered the class size because I wanted to be sure to give each student personal attention. I promoted this class to only my own email list. I got five students. Which meant I raised $12,500. Not bad for a month's "work."


And yes, I bought the country estate. I'm writing this article from it.


The moral here? There are several:


1. Intention rules: You can float with the circumstances life brings you or you can create you own direction and your own circumstances. It begins with a decision. What do you want? Decide. Choose. Declare.


2. Break the model: Just because others are selling their services for a song doesn't mean you have to, as well. Respect yourself. What are you worth?


3. Go for something other than money: Wanting my Z3 caused my mind to stretch in new ways to raise the money needed to get the car. If I were just going after money for money's sake, I might not think so boldly in my ideas or my pricing. What do you REALLY want?


4. You can do this, too. Just look at what you know that others would pay you to learn. Then turn it into an e-class, complete with lessons and assignments. After the class is over, you might even compile the material into a book. Or a tapeset. Or--? Think big! What would you teach if you had no fears?


5. The spiritual is not separate from the material. Since I've focused on money in this article, it may be easy to declare my focus was only on the dollar. Not so. I used spiritual principles---as outlined in my new book---to create wealth. Once you realize that the spiritual and material are two sides of the same coin, you are free to have happiness as well as cash. As it says on the dollar bill in your pocket, "In God we trust." Do you trust?


Finally, yes, I got my Z3. It's a 1999 Montreal Blue stunning piece of rolling beauty. I've never had so much fun in my life driving. In fact, I think I'll aim it up and down some Texas country roads right now...


Joe Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. http://www.roibot.com/tk_adhyp.cgi?ahwyg3





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