Marketing

Tuesday, July 19, 2005

 

As we've heard from countless people trying to sell us Advertising, Internet
advertising is cheaper and faster. But is it really better? Is it the
right kind of advertising for your company? There are some things that we
should all do when it comes to Internet marketing, but before you go spend
allot of money on big expensive ad spots you need to consider your
alternatives.


First of all lets look at what we all should do. Every business that has a
web site should register their site with all the major search engines,
especially Yahoo. You should also look for listings that deal with sites of
your type and try to get in those listings as well. If you run a carpet
store for example, you will want to get a listing at floorbiz sites. Once
you have done that you should collect e-mail or snail mail addresses from
your customers, and prospects so you can keep in touch with them. You can
try FFA sites, and banner exchanges if you like, but don't expect any direct
traffic from it. You might get a higher search engine placement but that
won't really matter if you're on page 20 of the results anyway.


What are your alternatives? The avenues of Internet marketing continue to
grow faster than most of us can keep up with them. Some of the most common
ways are analyzed below.


--Banner advertisements are sometimes very expensive on high traffic sites
and produce a limited amount of traffic. These are like billboards on the
side of the road that you hope people will look at as they drive by. If
they are driving through for the first time, they might read them but at the
moment they are on there way somewhere else and don't have time to stop at
your business. Besides if this is the first time through the area, they
don't want to get off course because they might get lost. And if they
travel that same route very often, they won't even notice when the billboard
changes advertisements.


--Another possibility is E-Magazine ads. This type of advertising can be
very effective as long as you place ads in magazines that have the same
readership as your target audience. I have found this method of E-Marketing
to be quite effective in directing potential customers to my site and even
generating additional leads for follow-up. You do want to make sure that
the Magazine has a genuine and substantially large opt-in mailing list
however.


--Another possibility is of course the ever-dreaded topic of e-mail
marketing. It is really not that bad. Just make sure you opt-in the
participants yourself. And I wouldn't trust anyone who wants to sell you an
"opt-in list of addresses of people interested in your products or
services." If it was really was as described, you probably couldn't pay
what it was worth. You will have better success having a company send the
e-mails for you to their list of address that they are not willing to sell
(which is a good indication that they are really opt-in). And if they are
not opt-in, then at least you won't loose your ISP. If you do it right,
this can be one of the most effective, and inexpensive forms of E-Marketing
available to you.


Bob Stamper. Your small business solution for web site design
and Primary DNS hosting http://www.stamproductions.com/





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 YPSILANTI, Michigan (November 3, 2003) - In addition to the recent record-breaking Carail Museum sale, Richard and Linda Kughn are pleased to announce a second offering from the famed Madison Hardware store in New York City, the world's largest and oldest Lionel train dealer. More than fifteen tractor-trailer loads of rare and desirable Lionel products were transferred from this historical building to the Kughn's storage facility in downtown Detroit in the late 1980's. In addition to the hundreds of thousands of original Lionel train parts in crates and metal bins, the sale features hundreds of collectable model trains, accessories, erector sets and science kits from America's premier toy makers such as Lionel, American Flyer, Marx and Gilbert � just in time for the Christmas season.

Some of the interesting highlights from over 1,500 lots include:

- 1915 Gilbert No. 6 Erector Set - includes original wood case, electric motor and instruction manual in museum quality condition.
- 1930's Lionel Children's Stove & Oven - a fully functional "toy" stove that was pulled retailer's shelves in the thirties due to its life-like heating elements � an extremely rare collectable.
- 1950's Williams Amusement Park Train - powered by a Wisconsin gas engine. Large enough to carry adults or children. Other lots include extra cars and tracks. Perfect for the backyard engineer.
- Collectable Toys & Train Sets - Hundreds of complete train sets and accessories in various gauges, many in their original packaging, from legendary American toy manufacturers such as Marx, American Flyer and Lionel. Large collection of toy science kits from 1950's & 60's.

Madison Hardware Collection Part II will be held in conjunction with RM's Michigan International Fall Classic Car Auction, featuring over 350 classic, sports and muscle cars, held indoors at the Novi Expo Center in Novi, Michigan on November 21st, 22nd, and 23rd. Tickets are $15 weekend. Good for both events. (Children under 12 free) Interested bidders for this sale, which has attracted worldwide interest, will be able to bid online, by proxy or in person. (www.proxybid.com)

RM Auctions, Inc., is the leading auction house in the North American investment-grade collector car auction market. From a standing start in 1991, the company has amassed an enviable roster of the most prestigious venues in North America and responsible for many of the world's top sales in vintage automobile marques. Worldwide RM Group sales have grown steadily each year, and are anticipated at more than $100 million in 2003. For additional information on RM Auctions Inc. or event catalogs, please call (800) 211-4371 or visit the company web site at www.rmauctions.com.

# # #




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 "The number one marketing initiative in our organization today is brand recognition. We're fortunate to have the opportunity to partner with AIPMM and leverage their tremendous growth to get the ZIGZAG Marketing name in front of the product management community," explained John Mansour, President of ZIGZAG Marketing.

"We continue to highlight vendors with quality; valuable offerings we feel will benefit our members. It is part of the AIPMM's commitment to providing members with tools, resources and access to companies that provide needed services" said Therese Padilla, co-founder of the AIPMM. "A large percentage of our members are software product managers and ZIGZAG Marketing offers personal training, coaching, and education workshops directly targeted at them."

About ZIGZAG Marketing Inc.
Through its training programs, coaching, and consulting services ZIGZAG Marketing helps software companies accelerate growth through better product planning, shorter development cycles, and exceptional product positioning. ZIGZAG Marketing's ten-step product management methodology is the cornerstone of its training and service offerings. Visit ZIGZAG Marketing at www.zigzagmarketing.com.

About The Association of International Product Marketing and Management (AIPMM)
The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. For more information on issues concerning product marketing and management visit www.aipmm.com.




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 Los Angeles, CA Sept 16, 2004 �- Some of the fastest street legal cars are meeting some of the baddest bikes on the west coast for an awesome series of videos and photo shoots. Attending will be some of Southern California's most gorgeous and sexy women to pose with the cars and give them a sexy scrub down afterwards. The only things with bras there will be the cars.

Capitalizing on the huge success of other videos in the genre of street racers, real guys want to know "Will my supercharged Corvette with 1000horsepower be able to beat a Kawasaki ZR12 with a turbo?" The ultimate what-if scenario will be played out in the California desert.

Hundreds of potential drivers lined up to take part, but only the best of the best can hang with this crowd. Cars need at least 800 real horsepower to be even able to keep up with these guys, so only the best-of-the-best of hight tech street legal cars were invited to take part.

Joining them out in the desert will be a group of gorgeous women to cheer them on and clean up the cars afterwards. These are Southern California's sexiest pit crew in action all coming at you in photo and video wearing the hottest fashions.

For additional press information (or sample, copy or demo), contact: Tim Hunold 1-949-642-4204 hunold@surfside.net

The videos and photography footage will be available to the public beginning November 1st, 2004. Images, video and articles can be ready for any additional reproduction if you make arrangements before October 8th 2004.

CONTACT INFORMATION:
Tim Hunold
1-949-642-4204
1-310-617-3080
http://www.TestShoot.com





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Are you confused by the flood of information on how to improve your internet marketing results?


Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.


Doesn't it seem more and more complicated to focus in on what really works and what doesn't?


After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.


Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.


Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.


PRINCIPLE #1


You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.


Let's break this down.


Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.


So where does that cost come from?


The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product


It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.


Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?


It's a very tough lesson to learn.


I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.


You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.


You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.


In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.


An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"


PRINCIPLE #2


You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.


If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.


How do you become a great copywriter and master Principle #2?


1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...


- speak with them
- survey them
- read what they read
- talk to others who do business with your market - test using articles and special reports to guage the response - do what they do


By doing this you should have content for 20-30 (at least) different benefits for your product.


Then....


2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.


Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.


Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.


------------------------------------------------------- Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/ -------------------------------------------------------


Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/





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 February 1 2004--Turbocharger manufacturers see no let up in demand for their products, particularly in Europe. The insatiable demand for turbocharged cars can be attributed to the popularity of direct injected petrol- and diesel-powered cars in both Europe and Japan as well as rising fuel costs. The move toward engine downsizing to improve fuel consumption and lower CO2 emissions has also led to the increasing use of
turbocharging on petrol engines.

The main battleground is Europe, where Garrett dominates the turbocharger market with a 58% share in 2001, followed by BorgWarner with 30% and the two Japanese players, Mitsubishi and IHI with 8% and 4%, respectively. However, competition from the two main Japanese turbo makers, Mitsubishi and IHI, means competition in this market is set to intensify. The players that gain market share through this decade will be those that visualise, accept and adapt to the legislative changes in the market place, further enhancing their product through innovation.

This exclusive report reviews the key market drivers for turbochargers and superchargers for both the passenger car and commercial vehicle markets, providing some forward-looking analysis.

1. Market trends
Analyses product trends and fitment levels for turbochargers in passenger cars and heavy trucks in each major vehicle producing region through 2006, and the total world market for superchargers through 2006. This section of the report also assigns market shares to the main turbocharger producers serving vehicle manufacturers in each regional market. It includes OEM trends and recent announcements as well as a brief analysis of the market trends, threats and opportunities in the supercharger market.

2. Technical review
This section of the report sets out some recent innovations and assesses the forces that are driving those technical advances.

The global market for automotive turbochargers - provides answers to such critical
questions as:
-Which vehicle segments offer the greatest growth potential for turbochargers?
-What will be the fitment level for turbochargers in passenger cars and commercial
vehicles through 2006?
-What will be the total world market for turbochargers in the commercial vehicle
sector through 2006?
-What will be the total world market for superchargers through 2006?
-Which are the leading technologies being developed for next generation turbochargers?
-Are electronically assisted turbochargers too expensive, and unnecessary?

For a complete index of this report click on
ttp://www.researchandmarkets.com/reports/42956

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies,
new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or
mailto:press@researchandmarkets.com





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 Sussex, Wisconsin � August 24, 2001 - Klein Internet Marketing Group hired Michelle Hansen as a Marketing Assistant.

Hansen will provide marketing support for sales, including direct marketing programs, public relations and search engine registration and promotion.

Hansen will earn her Associate's Degree in Marketing Management from Milwaukee Area Technical College in December. She plans to attend Carroll College for her Bachelor's Degree in Business Administration. She has had previous experience in retail, banking, and inside sales.

Klein Internet Marketing Group specializes in website design, production, programming, hosting and internet marketing. For more information, contact Keith Klein at (262) 820-8201.





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 Cape Canaveral, FL May 19, 2004 -- The Auction Report continues to provide vital information to car collectors around the world by adding Ebay auction results and sales percentages.

"Collector Car Auctions are 60% excitement and 40% the Cars". The information The Auction Report provides is quickly becoming an invaluable resource for collectors.

The Ebay results are avaialable via download to paid subscribers only. An annual subscription is $24.95.

Site Highlights
* Site Subscription $24.95
* Up to date auction results across the industry (Currently over 10,000 Transactions for 2003-2004)
* Market Reports
* A clear and concise price guide with real market values
* Free Photo Classifieds
* Free Auction Site
* Resource Directory
* Car Clubs
* Event Calendars
* Industry News
* Technical Information
* A vehicle to exchange ideas, experiences and insight.



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With the proliferation of the Internet, the meaning of the word "marketing" has also proliferated. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful Internet marketing. Others may say the Web has made traditional marketing obsolete. I believe that the Internet has expanded our capabilities, created new ways of doing business, and radically changed business dynamics. It has not, however, changed the basics of what we do.


Basic, traditional marketing is as relevant as ever. The Four P's - product, price, place (distribution), and promotion - are still very much alive. Strategic thinking, segmenting, and targeting can still earn you a competitive advantage. Marketing is still a process of a) determining what our customers need and want, b) planning how we are going to meet those needs and wants, and then c) implementing our plan. We still have products, services, and ideas to sell at some price. We still deliver to our customers via some means of distribution. We still promote and we still advertise. Those are the basics. The basics still exist and always will.


What *has* changed is the business environment. Companies compete with more efficient technologies. Customers have better access to their cost options and they communicate to each other in a way never before possible. In some industries, the Internet has lowered the cost of entry so that entrepreneurs, with little more than a home office, have entered the competition. The changes in competitive environment are numerous.


What have also changed are the specific marketing strategies and the tactics we take to implement those strategies. These have changed, but basic marketing has not. Superior marketing is and always has been analysis, then action. It is strategy development, then logical and thought-out tactical implementation. It is the way to customer satisfaction and increasing profit. It is the process of:


1) Analyzing your customers and the business environment in order to


2) Identify key opportunities to better and more profitably meet customer needs,


3) Figuring out how to act on those opportunities, and then


4) Implementing your plan.


The process doesn't have to be cumbersome. Five-year plans and novel-length documents are not required. The logic of the action is what's important. By applying the basic marketing process both online and offline, your chances of success skyrocket.


Bobette Kyle is author of "How Much For Just the Spider? Strategic Web Site Marketing." She used techniques detailed in the book to bring her own site, WebSiteMarketingPlan.com, from a ranking of 17 million to 59 thousand+ in less than four months. http://www.WebSiteMarketingPlan.com/sr.htm


~~~~~~~~~~~~~~~~~~~~
Copyright 2002 Bobette Kyle. All rights reserved.





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Mostly, advertising is misused and misunderstood. A lot of people confuse "marketing" with "advertising." Advertising is a part of marketing, but not the whole thing! The downside of "misunderstanding" is that small businesses look at this as their only means of getting sales for their business. Many times, the result is miss-spent money with little to show in return.


Advertising can be most effective when you are selling a mass-market product like laundry detergent or coke. However, many small and home owned businesses sell more of a specialized product or services that appeals to a much smaller "niche" market. To understand what can work for you, lets first clear up a few myths about what advertising is:


Myth 1: Advertising is what you have to do to get business. Advertising is simply the purchase of time or space in order to promote a product or service. There are many other marketing methods available such as publicity, promotions, signage and referral programs that could work better for your business.


Myth 2: Advertising is too expensive for small business. It doesn't have to be. You can find very cost effective advertising methods through local community papers, classifieds, "zoning" in your main papers local section (to hit certain zip codes only), industry newsletters and small ads that are placed repeatedly in the same spot of the paper. Cable TV can be targeted and cost-effective as well.


Myth 3: There is only one best advertising method. Just like investing in the stock market, it is important to diversify. You don't want to put all of your eggs into one basket, at least until you find what works best for you. There can be a lot of trial and error, which means that it's crucial to have some type of results mechanism in order to see what works and what doesn't. Sample several approaches all at once, once you have narrowed down the field to those you feel worthy. You will then find the best one or two methods that work for you. This also tells you to avoid any long-term contract with any media outlet until they have been proven a good source. You can even sometimes strike a bargain with a particular media source that you are interested in to allow you to "test" response at a reduced rate.


Myth 4: You only have to advertise on a limited basis. The success of advertising is all about "frequency." It can take up to 5 times before anyone notices your ad, then 10 or more times before they might act on it. Therefore, you have to have enough money in your budget to test the ad over time. Remember that we are exposed to hundreds of ads a day. As a result, we act like "screeners", filtering out any information not useful to us. So, blowing your advertising budget on one 1/2 page ad in your local paper will surely not produce the results you are looking for.


Myth 5: Advertising does all the work for you. You can't place your ad, then sit back and wait for the phones to ring. Advertising is not a passive way to get business. The more active you are in promoting your business through a variety of marketing activities, the more effective your advertising will be. Plus, your promotion activities will greatly enhance your advertising efforts. Most ads produce leads from people that are interested. Therefore, you have to have your follow up messages in place. One of the key factors in this is to have your entire staff be knowledgeable of every ad that is placed, where, when and what their response should be. If someone calls to get more information about your ad, but the person who answers the phone knows little to nothing about it, bang. Dead lead. Have your staff be well prepared to answer all questions.


When a small business should advertise:


*When your target market is reachable by one or more media.


*When your target market is a decent sized mass-market.


*When this is one of the only ways you can reach prospects.


*When you are moving into a new market.


*When your budget permits for frequency.


*When you can reach the most people who can and will buy your product or service through cost effective advertising.


*When your competition does.


*When your competition doesn't.


When a small business should not advertise:


*When it is not cost effective for the return on your investment.


*When your budget will not permit repetition.


*When you expect the adverting will bring in customers by the hundreds.


*When advertising will be your only method of reaching your market.


*When your advertising will be far less than your competition.


*When you cannot afford to have professional ads done.


-------------------------------------------------
Karen E. Hipp, Hipp Marketing
www.downanddirtymarketing.com
Karen@Hippmarketing.com
-------------------------------------------------





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 Our Factory OEM Shop Manuals on CD-ROM are electronically duplicated from the original books and provide all of the written technical information and original illustrations for a fraction of the cost of the old paper manuals, (if you can even find the paper manuals!), There are over 340 different CDs available to choose from, You will no longer need several paper manuals to complete the job, Our CD's include ALL manuals specified for your make and model condensed onto 1 CD-ROM, Some CDs contain up to 5 paper manuals on 1 CD to be complete. This will give you the ability and advantage to view ALL of the technical information from your personal computer and then simply print out the page or pages you need, use them, and then either file them, or toss them. It now takes only seconds to find what you need and the CD will last indefinitely!

When restoring or maintaining your classic auto it is no longer necessary to waste your time and money searching ebay and swap-meets looking for all those old shop manuals, or dealing with the greasy pages using those old worn out paper manuals, OldCarBooks.com has the Factory original OEM manuals on 1 CD-ROM for your make/model all in stock and ready to ship today. We offer a 100% money back guarantee and 100% SSL secured online ordering. (Affiliate Websites Wanted!)



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 Wheatfield, IN June 2, 2004 -- Over The Mark, LLC is pleased to announce their launch of OverTheMark.com, SEMRank.com and SEMROI.com. Your expert sources for search engine optimization, online marketing tips, Internet marketing, public relations, affiliate marketing and management, as well as offline marketing.

Tanya Martin, Director of Internet Marketing at OverTheMark.com is a full time SEO and Microsoft Certified Systems Engineer with six years experience on the Internet, providing SEO services and affiliate management for online businesses. Her SEO/SEM skill, combined with the marketing power of Debbie Bonventre, Director of Business Development, insures that you will receive the highest possible service. Over The Mark provides SEO, public relations, writing copy, or whatever your business needs may be, to insure the highest possible exposure and profits.

Debbie Bonventre, Director of Business Development, is a Microsoft Certified Systems Engineer with over 15 years experience in sales, marketing and business development. Her ability to make contacts, organize deals and finalize contracts completes this marketing team.

SEMRank.com offers free tutorials, articles and SEO tools (including Tanya's Sloogle.com Site Listing Pro Freeware and PR Peek Freeware), and more. Whether your business is big or small, long time player or just launching, OverTheMark.com has something for you.

http://www.OverTheMark.com
http://www.semrank.com
http://www.semroi.com
http://www.sloogle.com

Contact Info:
Tanya Martin, Director of Internet Marketing
Direct Line: 219.843.0345
Email: tanya@overthemark.com

Debbie Bonventre, Director of Business Development
Direct Line: 219.663.6104
Email: debbie@overthemark.com





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Are your marketing efforts hit and miss? Do you do some marketing every day?


Regardless of whether you are marketing your own program or someone else's program, there are many different ways to market your chosen program or web site. Just a few are safe lists, ezine advertising, classified ads, your own ezine, writing articles, link exchanges, pay per click, posting ads to sites, traffic exchanges, and search engine submissions.


Consistency is a key ingredient to success. The person who does some marketing every day is much more likely to be successful then the person that just occasionally does some marketing. Doing something on an on going basis will keep you focused on your marketing. It should also start producing a steadily increasing flow of traffic to your site.


The Internet is not a place to do half hearted marketing. Half hearted marketing will soon become seldom marketing, which in turn will soon become no marketing. To be successful a person must marketing consistently.


Two many people try some marketing once or twice, and then give up because they saw little or no results. Then they try a different program and start the pattern over.


A successful marketer knows that people seldom buy on the first visit to a site. Often they must see a program six or seven times before they buy. This is why half hearted marketer fails. The successful marketer keeps putting his site before people, which produces brand or name recognition and eventually sales.


There are so many ways available to market that it is hard to keep track and what has been done and what need to be done next. It is easy to become frustrated and confused by so many choices and end up doing nothing.


As an example, lets look at safe lists. There are thousands of safe lists you can join. Most you can join as a pro or for free. With some you can mail every day. With others you can mail every three days, or every five days, or every seven days. Free members can have a different schedule then pro members. Then there are your email boxes to check on a regular basis and clean out. If they get full you can loose your mailing privileges.


A fairly simple way to keep track of your safe list marketing efforts is to create a Microsoft word file to contain your safe list, and other marketing information. If you don't have word then use Word Perfect or whatever your favorite word processor is. You could also use a spreadsheet or even a HTML page.


When you create the file put it where you can access it fast. I can get to mine from my desktop with just a few clicks on the "My Documents" Folder. The files in My Documents are displayed in alphabetical order, so name your file so that it will appear near or at the top of the list.


In the file put each safe list's information on a separate line. Enter the login URL, the username, and your password. Also show the mailing schedule. Then show either the last time you mailed or the next time you should mail. You will need to change the date each time you mail. You may also want to write what was the title of the last ad you sent out. Other optional information might be the size of the list and whether you are a free or pro member.


I recommend that you use the next action date. With the next action date you only calculate the date once and it is easier to scan the file looking for a particular date. For those that you can do every day write �daily' instead of the next action date.


Some search engines get upset if you submit too often. This could also be tracked in your file. Enter the search engine name and the URL to submit your site from. Display how often you can submit and the last or next action date.


You could also track your pay per clicks campaigns in the same file. Display program name and URL. You could also show keywords, current bid amounts, and dates. You might want to also record click through rates.


In a similar fashion you could also track where you have exchanged links and your ezine ad campaigns. There is a logical way to display and track all of your various marketing efforts.


The advantage of using one file for everything is the simplicity of having everything in one location. You can easily scan it each day to see what you should be doing that day.


Keep your file organized. Put all the safe lists in a group. Also group search engines, pay per click, and whatever other methods you are using.


As time passes your file will get longer. However, your daily marketing should continue smoothly because you are organized. This file can contain all of your marketing information, daily tasks, and recurring tasks. The convenience of having everything in one easy to access file can save you a tremendous amount of time. It will also help prevent missing or putting off some of your marketing efforts.


This file can also become a partial history of your marketing. For instance, as you enter your link exchange partners and dates you will be creating a history of your link exchanges.


As time goes on you may want to add other information to your files, such as web sites that you want to check out later. Keep non-marketing things like this grouped together and near the end of the file so that you do not scan them every day when you are doing your marketing.


Please remember to back up your file regularly. This could save you much grief in case of a computer virus or crash.


Most people will not take the time to set up and maintain a simple system like this. By doing so you will be ahead of the crowd. You will be taking a giant step toward being a successful Internet marketer.


Albin Dittli has been writing software for the network marketing industry for 12 years and marketing on the Internet for over two years. Please visit his web site at http://www.The-Home-Business-Center.com. You can subscribe to his free ezine, eBiz Marketing Tips, by sending an email to moneystrategies@listwarrior.com.





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 August 31, 2004 -- Every day thousands of Americans default on their car loans or lease payments as a result, their new or almost new cars get repossessed by the financial institutions and auctioned off in a hurry. The cost of storing the cars outweighs the banks' ability to try to make the lost money back.

Consequently, lucky people who have access to direct sources where the cars are being sold would find themselves overwhelmed by dirt-cheap offers that look unbelievable to the average car buyer. This is real and is being taken advantage of by many car dealers.

Cheap Car Finder is offering unlimited access to the updated government auction database. You will be able to find cars at prices you never imagined. Andy from California used our system to buy himself a BMW. Here is what he told us about the program , "Unreal! All my friends wonder how I could afford my BMW :) Many, many thanks to your site!!"

To purchase a car from a government auction go to
http://www.swapclix.com/car .





This article courtesy of http://easyauctionsolutions.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Learning About Marketing

I'm not new to business and have been in business, successfully, for over 20 years. But the the rules are changing and the place where I've always been weakest is catching up to me - Marketing. I need help.

So I looked on the internet searching for where I might find the best ways to market my business. I found a great web site:

http://magicmarketingsecrets.com

It gives me everything I need to learn marketing. I will continue sharing what I'm learning about marketing, and, especially, what works and what doesn't.