Tuesday, November 01, 2005

 January 25 2004--Research and Markets announces the addition of this new guide entitled "Marketing the College 2004" to its offerings.

This guide profiles the efforts of 14 institutions to market their undergraduate programs in tough times. This guide covers many facets of marketing the undergraduate college such as Ebrochures, Personalized web site development, virtual tours, radio and tv advertising spending and strategy, use of billboards, use of consultants and research firms, direct mail and email marketing, printing, costs for viewbooks, brochures, catalogs and other printed promotional materials, approaches to the foreign student market.

For a complete index of this report click on

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on, their range of reports or their value-added services, visit their web site at or

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