Wednesday, September 28, 2005

 January 25 2004--Research and Markets announces the addition of this new guide entitled "Marketing the College 2004" to its offerings.

This guide profiles the efforts of 14 institutions to market their undergraduate programs in tough times. This guide covers many facets of marketing the undergraduate college such as Ebrochures, Personalized web site development, virtual tours, radio and tv advertising spending and strategy, use of billboards, use of consultants and research firms, direct mail and email marketing, printing, costs for viewbooks, brochures, catalogs and other printed promotional materials, approaches to the foreign student market.

For a complete index of this report click on

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