Marketing

Wednesday, September 07, 2005

 

In my own experience of marketing, sometimes a combination of marketing techniques works much better than if the same techniques were used individually.


For example, take Banner Advertising and Lotto Visitors.


Now everyone knows that Banner advertising no longer has the click though rate(CTR) that it used to have.


Nowadays, the average CTR is only around 1%, so purchasing thousands of impressions, and getting such a low CTR, can seriously put you out of pocket!


The alternative to expensive Banner Advertising, is to use a FREE Banner Exchange.


You place the Exchange Banner on your own site, and every time a visitor to your site sees it, you are given a credit, for your own banner. This is usually around 2:1, so you need 2 visitors to get 1 of your banners shown on another site in the exchange.


The problem with this of course, is that if you are getting zero, or very low traffic already, then the banner exchange will have virtually no effect on your traffic at all.


This is why banner exchanges have been largely criticised, since people were under the impression that they would substantially increase their traffic, and because they thought this, they became disappointed with the result.


However, banner exchanges do work if you have a reasonable amount of traffic to start with.


But how do you get a large amount of people to visit your website?


A guaranteed amount of visitors, can be bought at various lotto sites.


How it works, is that people go to a lotto site and can win prizes ranging from computers to hundreds of thousands of dollars, and all for free.


However, to participate, they have to agree to visit various sites. These are the sites of people who have paid the lotto owner to send the visitors there.


This does work, but only up to a point. If you pay, for example, for 10,000 visitors to visit your site, then you will get them. However, these visitors are not targetted. Most of them just want to get on and off your site as soon as possible to play their ticket.


Sure, some of them do stay, and look at your site, but again most site owners are disappointed by the results.


This is where the combination approach comes in. You use the power of the numbers of lotto visitors coming to your site, and the banner exchange, to 'convert' the visitors from untargetted to targetted.


This is what you need to do.


Join four different banner exchanges, and place the codes on your page. (Do not join more than four, or you may be accused of having a banner farm and will have your site deleted from the exchange.)


Now if each exchange gives you one exposure for every two visitors, then four exchanges gives you four times this amount, which means that for each two visitors you get four exposures.


So if, for example, you ordered 1,000 visitors from the lotto site, with the four exchanges, you will earn 2,000 exposures of your banner ad.


So 2,000 new people will see your banner ad. These however are quality prospects,who are in the exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted, rather than untargetted traffic!


(Incidentally, a cleverly worded banner, which has been designed using simple text, rather than sophisticated artwork and animation, can give you a CTR more like 4%!)


There are many different banner exchanges around, just type in 'banner exchange' at any search engine for a list. Experiment with different exchanges for best results, however the following I know to be effective:-


http://www.adswap.net
http://www.quicklinksnow.com http://www.easyadexchange.com http://www.advertiser-exchange.com


Again there are lots of different Lotto sites, but here are some examples of good sites:-


http://www.cash-giveaway.com http://www.lotto4cash.com http://www.loftydeal.com


So in all of your campaigns, it is not always necessary to find completely new ways to promote your site. With a bit of imagination a combination of already established methods can be highly effective!


Paul White is a former teacher who now helps people around the world to make money online. Visit the popular Profit Mountain site at:- http://www.profitmountain.com Subscribe to the FREE newsletter and receive tons of freebies, or mailto:webmaster@profitmountain.com with any questions or comments.





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