Marketing

Tuesday, November 08, 2005

 Advanced GearHead, A leading online classic car Mega-Site located at www.gearheadcafe.com, Now offers Factory OEM Automotive Shop Manuals on CD-ROM for 1909-1979 GM, Ford, MOPAR cars & trucks.

Our factory CD-ROMs provide written technical information and include all of the original illustrations and text for a fraction of the cost of the old style paper manuals, (IF you can even find the paper manuals!), There are over 300 different CD titles available to choose from, You will no longer need several paper manuals to do the job, Our CD's include ALL manuals specified for your year make and model, Some CDs contain up to 5 paper manuals on 1 CD to be complete. This will give you the ability to view ALL of the technical information from your personal computer and then simply print out the page or pages you need, use them, and either file them or toss them. It take seconds to find what you need and they will last indefinitely!

When restoring or maintaining your classic auto it is no longer necessary to waste your time and money looking for all those old shop manuals, or dealing with the greasy pages using old style paper manuals, Advanced GearHead has the Factory original OEM manuals on CD-ROM for your application in stock and ready to ship today. We offer 100% secure online ordering. (dealers welcome, distributors wanted!)




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Monday, November 07, 2005

 

I'm undoubtedly broaching the most controversial subject for Internet marketing. The title of this article shows the fine line between a morally criminal way of thinking and a viable and useful marketing tool. Sending SPAM (officially called UCE or Unsolicited Commercial Email) is wrong - I will go into the reasons for this later. However, sending commercial email for advertising is an effective and low-cost way to market your business or products.


Email marketing will probably be around for as long as the Internet is alive and supports email protocols (or any similar type of communication). Contrary to what some would say, it also has its place. Advertising is a form of communication. However, just like any other form of advertising, there are rules governing this medium as well.


No matter what country you live in, some sort of free speech law probably governs you. No matter which country you're in, however, that free speech law does not give you the right to take over the local newspaper and force them to print whatever you want printed on the front page because of your right to free speech. They are under no obligation to pay for your free speech. The same applies to the Internet. With email, the people receiving the email or that person's ISP (and most likely several others along the way) are flipping the bill for your message. This is akin to walking into the newspaper and demanding they print your words for free.


In addition to all of these moral issues, there are legal ones to consider as well. There are several laws governing the way that you are allowed to advertise anything anywhere in the United States and elsewhere. Since government is just a large committee of people making decisions (in most places), it is always one step behind when it comes to technology under the law. However, since the Internet is really just a large cooperative of commercial and private networks, it is a little more dynamic in its dealings with "perpetrators." One network can effectively ban whomever they deem a miscreant and others will eventually follow suit as the offender moves through the different networks to try and bypass the blockage.


With all of the hype and hysteria surrounding the use of email as a marketing tool, why do people continue to use it? Well...because it's effective. People wouldn't spend the money to send junk mail through the post if it wasn't effective and they wouldn't spend millions on a 30-second commercial during the Super Bowl if it weren't effective as well. If you follow some simple guidelines and use the email marketing tool wisely, you can reap great rewards.


If you are selling a product or service which rarely leads to residual sales to the same person or entity (i.e. they buy it once and will probably never ask for it again - coffins are a good example), then you can use email marketing effectively. Why? Because you aren't building a business name (aka "branding" your business) or consumer trust. You are just making one-time contacts and make more money by contacting en masse instead of by specifically targeting customers. You aren't building lasting relationships through your business.


There is nothing wrong with this business approach. For some types of businesses, it is just a fact of life. Customers don't need your product or service more than once. There are still some rules of etiquette which you should use when email advertising, however. Your incentive for following them? Less negative feedback and possibly higher return on your sales: more respect = better chances of success.


The first rule to follow is to make sure that yourself or the company you're paying to send out the emails includes a short note to the recipient that explains where their email came from. A hyperlink will suffice for this if you don't personalize your mails from a database. Make sure that you include the EXACT location they used to sign up for whatever list they are on. Not only does this give them a way to get off of that list, it also serves as a reminder as to how they signed up to receive your emails in the first place. If they opt-out of the list, then you're better off for having an unresponsive customer off of your list. Win-win.


If you're purchasing your list from someone else, get all of the information before you buy. Where did the list come from? How were the addresses culled? How targeted is this list to your expected market? Has anyone else used this list before? What is their guarantee as to the validity of the emails on the list? Some of these questions make sense from a marketing and business standpoint as well as a moral one.


The next step is choosing how to convey your message inside the email. If you visit www.scambusters.org, you'll see a huge list of Internet scams in all categories of "business." Everything from buying swampland in Florida to sending used credit cards to be used as paint scrapers instead of "filling landfills with environmentally nasty plastic" - yes this con has actually been used. Why do I bring up these scams? Because most of them have been perpetrated using unsolicited email at one time or another. Make sure your sales letter/email doesn't sound like one of them. Nothing enrages SPAM-conscious email readers more than a get-rich-quick scheme or any other senseless hype.


My next piece of advice is for you to get to the point. Whether you're sending email advertising using text email, HTML, or even Flash-embedded email to get the user's attention, KEEP that attention. Don't waste their time babbling on. Get to the point of your letter. You don't have to be blunt or unimaginative, but don't write a treatise on your great product either. People don't want you to waste their time. Some people pay for their online time by the minute, others are busy working or running a business, while still others may be hogging up the family phone to get to their email.


Everyone on the Internet has received one form of SPAM or another. The best rule you can follow is: if you received your email, would you respond to it? Would you really care about the product? Why not test this theory? Open up a free web-based email account somewhere and send your email to a test group - people you know personally and who won't hang you for using them this way-of five or ten people. Then wait a couple of days and ask them if they got an email about such-and-such product. If they remember getting that email, you're doing a good job. If they remember it and are mad or have bad things to say about it, then you need to rethink your strategy. At this point you can let them in on your scientific prodding. Be prepared to duck and run at this point.


In closing, I hope that this series of articles has been useful in some way. Remember that marketing is 80% of your business. Also remember that proper marketing, using both imagination and ethics, can carry you further and can help solidify your business better than anything else ever will.


=====
Aaron Turpen is the proprieter of Aaronz WebWorkz, a full- service provider of Web needs to small businesses. www.AaronzWebWorkz.com





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Sunday, November 06, 2005

 July 14, 2004 -- Fbody Addict (www.fbodyaddict.com) a group of over 500 dedicated Camaro and Transam automotive enthusiasts will bring about a major change to what is normally a calm and quiet day in the San Bernardino Mountains. They will turn the empty roads into an exciting line of beautiful race cars and replace the silence with a heart-pounding roar of finely tuned engines similar to that of a powerful locomotive.

What is this wild car frenzy all about? A giant car cruise which is expected to reach over one hundred exotic sports cars will wake up what are normally the silent mountain towns of San Bernardino, including Big Bear, starting at 9am on July 25th.

For those fortunate enough to have a road-side view of this spectacular event, will all be in for an audio and visual thrill! "It only takes one event to create the addiction and once you've experienced it, you want more!" claims Brett Schoneman, Fbody Addict member and Co-Founder of Immortals Car Club (www.ImmortalsCarClub.com) a high performance car club which is helping to promote this exciting car rally.

"This is an enjoyable event for the family as well. The kids love the cars and the beautiful scenery is a refreshing break away from the stress of everyday city life. Build a picnic basket full of tasty food and drinks, bring a giant beach blanket and turn it into a family picnic. Big Bear Lake is the perfect place to enjoy nature and view the event. And it won't cost you any money either".

Both Fbody Addict and Immortals will display pictures of the event in their huge photo galleries, all of which are free to the public for viewing (Immortals photo gallery includes everything from parades to car shows to magnificent nature landscapes).    

For complete information about this event, please visit http://www.immortalscarclub.com/page4.html
Event location: Wildwood Park, Waterman Ave At 40th St, San Bernardino, CA, 92404
Event Time: Sunday, July 25th � 9am
Event information: http://www.immortalscarclub.com/page4.html




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Saturday, November 05, 2005

 "The number one marketing initiative in our organization today is brand recognition. We're fortunate to have the opportunity to partner with AIPMM and leverage their tremendous growth to get the ZIGZAG Marketing name in front of the product management community," explained John Mansour, President of ZIGZAG Marketing.

"We continue to highlight vendors with quality; valuable offerings we feel will benefit our members. It is part of the AIPMM's commitment to providing members with tools, resources and access to companies that provide needed services" said Therese Padilla, co-founder of the AIPMM. "A large percentage of our members are software product managers and ZIGZAG Marketing offers personal training, coaching, and education workshops directly targeted at them."

About ZIGZAG Marketing Inc.
Through its training programs, coaching, and consulting services ZIGZAG Marketing helps software companies accelerate growth through better product planning, shorter development cycles, and exceptional product positioning. ZIGZAG Marketing's ten-step product management methodology is the cornerstone of its training and service offerings. Visit ZIGZAG Marketing at www.zigzagmarketing.com.

About The Association of International Product Marketing and Management (AIPMM)
The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. For more information on issues concerning product marketing and management visit www.aipmm.com.




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 Steve and Ken have been putting the cars through their paces prior to filming, to ensure they are safe and road-worthy. Steve and Ken also feature in the series, talking through the necessary checks, and highlighting what to look out for when restoring a classic car.

Steve Bird from Green Flag said: "We were delighted to be asked to take part in the programme, and thoroughly enjoyed the challenge set for us by the "Dream Machine" team. Ken and I spend most of our time attending breakdowns, so it makes quite a change to be starring in a new TV programme!"

Series producer of "Dream Machine" Jane Tweddle said: "The guys were great, we were working to such a tight schedule, but Ken and Steve really helped us get things moving."

"Dream Machine" is presented by celebrity motoring experts Mark Evans and Amanda Stretton, and features classic cars including a GT40 replica, a 1974 V8 Aston Martin, a 1964 MGB Roadster, and a 1981 Ferrari 308 GTBi to name a few. The ten-week series begins on Wednesday 12th March at 8.00pm.
Ends

Notes to editors:
 For further information and photography, please contact Melanie Denny on 0113 3991387/ 07711 964617.
 Green Flag Motoring Assistance provides roadside rescue and recovery to more than 4m customers, 24 hours a day, 365 days a year.
 Mark Evans has previously presented Garden Invaders, Pet Rescue, and Discovery Europe's "A Car is Born."





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Friday, November 04, 2005

 

With the proliferation of the Internet, the meaning of the word "marketing" has also proliferated. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful Internet marketing. Others may say the Web has made traditional marketing obsolete. I believe that the Internet has expanded our capabilities, created new ways of doing business, and radically changed business dynamics. It has not, however, changed the basics of what we do.


Basic, traditional marketing is as relevant as ever. The Four P's - product, price, place (distribution), and promotion - are still very much alive. Strategic thinking, segmenting, and targeting can still earn you a competitive advantage. Marketing is still a process of a) determining what our customers need and want, b) planning how we are going to meet those needs and wants, and then c) implementing our plan. We still have products, services, and ideas to sell at some price. We still deliver to our customers via some means of distribution. We still promote and we still advertise. Those are the basics. The basics still exist and always will.


What *has* changed is the business environment. Companies compete with more efficient technologies. Customers have better access to their cost options and they communicate to each other in a way never before possible. In some industries, the Internet has lowered the cost of entry so that entrepreneurs, with little more than a home office, have entered the competition. The changes in competitive environment are numerous.


What have also changed are the specific marketing strategies and the tactics we take to implement those strategies. These have changed, but basic marketing has not. Superior marketing is and always has been analysis, then action. It is strategy development, then logical and thought-out tactical implementation. It is the way to customer satisfaction and increasing profit. It is the process of:


1) Analyzing your customers and the business environment in order to


2) Identify key opportunities to better and more profitably meet customer needs,


3) Figuring out how to act on those opportunities, and then


4) Implementing your plan.


The process doesn't have to be cumbersome. Five-year plans and novel-length documents are not required. The logic of the action is what's important. By applying the basic marketing process both online and offline, your chances of success skyrocket.


Bobette Kyle is author of "How Much For Just the Spider? Strategic Web Site Marketing." She used techniques detailed in the book to bring her own site, WebSiteMarketingPlan.com, from a ranking of 17 million to 59 thousand+ in less than four months. http://www.WebSiteMarketingPlan.com/sr.htm


~~~~~~~~~~~~~~~~~~~~
Copyright 2002 Bobette Kyle. All rights reserved.





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
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Thursday, November 03, 2005

 

With the proliferation of the Internet, the meaning of the word "marketing" has also proliferated. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful Internet marketing. Others may say the Web has made traditional marketing obsolete. I believe that the Internet has expanded our capabilities, created new ways of doing business, and radically changed business dynamics. It has not, however, changed the basics of what we do.


Basic, traditional marketing is as relevant as ever. The Four P's - product, price, place (distribution), and promotion - are still very much alive. Strategic thinking, segmenting, and targeting can still earn you a competitive advantage. Marketing is still a process of a) determining what our customers need and want, b) planning how we are going to meet those needs and wants, and then c) implementing our plan. We still have products, services, and ideas to sell at some price. We still deliver to our customers via some means of distribution. We still promote and we still advertise. Those are the basics. The basics still exist and always will.


What *has* changed is the business environment. Companies compete with more efficient technologies. Customers have better access to their cost options and they communicate to each other in a way never before possible. In some industries, the Internet has lowered the cost of entry so that entrepreneurs, with little more than a home office, have entered the competition. The changes in competitive environment are numerous.


What have also changed are the specific marketing strategies and the tactics we take to implement those strategies. These have changed, but basic marketing has not. Superior marketing is and always has been analysis, then action. It is strategy development, then logical and thought-out tactical implementation. It is the way to customer satisfaction and increasing profit. It is the process of:


1) Analyzing your customers and the business environment in order to


2) Identify key opportunities to better and more profitably meet customer needs,


3) Figuring out how to act on those opportunities, and then


4) Implementing your plan.


The process doesn't have to be cumbersome. Five-year plans and novel-length documents are not required. The logic of the action is what's important. By applying the basic marketing process both online and offline, your chances of success skyrocket.


Bobette Kyle is author of "How Much For Just the Spider? Strategic Web Site Marketing." She used techniques detailed in the book to bring her own site, WebSiteMarketingPlan.com, from a ranking of 17 million to 59 thousand+ in less than four months. http://www.WebSiteMarketingPlan.com/sr.htm


~~~~~~~~~~~~~~~~~~~~
Copyright 2002 Bobette Kyle. All rights reserved.





This article courtesy of http://magicmarketingsecrets.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

 

Mostly, advertising is misused and misunderstood. A lot of people confuse "marketing" with "advertising." Advertising is a part of marketing, but not the whole thing! The downside of "misunderstanding" is that small businesses look at this as their only means of getting sales for their business. Many times, the result is miss-spent money with little to show in return.


Advertising can be most effective when you are selling a mass-market product like laundry detergent or coke. However, many small and home owned businesses sell more of a specialized product or services that appeals to a much smaller "niche" market. To understand what can work for you, lets first clear up a few myths about what advertising is:


Myth 1: Advertising is what you have to do to get business. Advertising is simply the purchase of time or space in order to promote a product or service. There are many other marketing methods available such as publicity, promotions, signage and referral programs that could work better for your business.


Myth 2: Advertising is too expensive for small business. It doesn't have to be. You can find very cost effective advertising methods through local community papers, classifieds, "zoning" in your main papers local section (to hit certain zip codes only), industry newsletters and small ads that are placed repeatedly in the same spot of the paper. Cable TV can be targeted and cost-effective as well.


Myth 3: There is only one best advertising method. Just like investing in the stock market, it is important to diversify. You don't want to put all of your eggs into one basket, at least until you find what works best for you. There can be a lot of trial and error, which means that it's crucial to have some type of results mechanism in order to see what works and what doesn't. Sample several approaches all at once, once you have narrowed down the field to those you feel worthy. You will then find the best one or two methods that work for you. This also tells you to avoid any long-term contract with any media outlet until they have been proven a good source. You can even sometimes strike a bargain with a particular media source that you are interested in to allow you to "test" response at a reduced rate.


Myth 4: You only have to advertise on a limited basis. The success of advertising is all about "frequency." It can take up to 5 times before anyone notices your ad, then 10 or more times before they might act on it. Therefore, you have to have enough money in your budget to test the ad over time. Remember that we are exposed to hundreds of ads a day. As a result, we act like "screeners", filtering out any information not useful to us. So, blowing your advertising budget on one 1/2 page ad in your local paper will surely not produce the results you are looking for.


Myth 5: Advertising does all the work for you. You can't place your ad, then sit back and wait for the phones to ring. Advertising is not a passive way to get business. The more active you are in promoting your business through a variety of marketing activities, the more effective your advertising will be. Plus, your promotion activities will greatly enhance your advertising efforts. Most ads produce leads from people that are interested. Therefore, you have to have your follow up messages in place. One of the key factors in this is to have your entire staff be knowledgeable of every ad that is placed, where, when and what their response should be. If someone calls to get more information about your ad, but the person who answers the phone knows little to nothing about it, bang. Dead lead. Have your staff be well prepared to answer all questions.


When a small business should advertise:


*When your target market is reachable by one or more media.


*When your target market is a decent sized mass-market.


*When this is one of the only ways you can reach prospects.


*When you are moving into a new market.


*When your budget permits for frequency.


*When you can reach the most people who can and will buy your product or service through cost effective advertising.


*When your competition does.


*When your competition doesn't.


When a small business should not advertise:


*When it is not cost effective for the return on your investment.


*When your budget will not permit repetition.


*When you expect the adverting will bring in customers by the hundreds.


*When advertising will be your only method of reaching your market.


*When your advertising will be far less than your competition.


*When you cannot afford to have professional ads done.


-------------------------------------------------
Karen E. Hipp, Hipp Marketing
www.downanddirtymarketing.com
Karen@Hippmarketing.com
-------------------------------------------------





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Wednesday, November 02, 2005

 

Are your marketing efforts hit and miss? Do you do some marketing every day?


Regardless of whether you are marketing your own program or someone else's program, there are many different ways to market your chosen program or web site. Just a few are safe lists, ezine advertising, classified ads, your own ezine, writing articles, link exchanges, pay per click, posting ads to sites, traffic exchanges, and search engine submissions.


Consistency is a key ingredient to success. The person who does some marketing every day is much more likely to be successful then the person that just occasionally does some marketing. Doing something on an on going basis will keep you focused on your marketing. It should also start producing a steadily increasing flow of traffic to your site.


The Internet is not a place to do half hearted marketing. Half hearted marketing will soon become seldom marketing, which in turn will soon become no marketing. To be successful a person must marketing consistently.


Two many people try some marketing once or twice, and then give up because they saw little or no results. Then they try a different program and start the pattern over.


A successful marketer knows that people seldom buy on the first visit to a site. Often they must see a program six or seven times before they buy. This is why half hearted marketer fails. The successful marketer keeps putting his site before people, which produces brand or name recognition and eventually sales.


There are so many ways available to market that it is hard to keep track and what has been done and what need to be done next. It is easy to become frustrated and confused by so many choices and end up doing nothing.


As an example, lets look at safe lists. There are thousands of safe lists you can join. Most you can join as a pro or for free. With some you can mail every day. With others you can mail every three days, or every five days, or every seven days. Free members can have a different schedule then pro members. Then there are your email boxes to check on a regular basis and clean out. If they get full you can loose your mailing privileges.


A fairly simple way to keep track of your safe list marketing efforts is to create a Microsoft word file to contain your safe list, and other marketing information. If you don't have word then use Word Perfect or whatever your favorite word processor is. You could also use a spreadsheet or even a HTML page.


When you create the file put it where you can access it fast. I can get to mine from my desktop with just a few clicks on the "My Documents" Folder. The files in My Documents are displayed in alphabetical order, so name your file so that it will appear near or at the top of the list.


In the file put each safe list's information on a separate line. Enter the login URL, the username, and your password. Also show the mailing schedule. Then show either the last time you mailed or the next time you should mail. You will need to change the date each time you mail. You may also want to write what was the title of the last ad you sent out. Other optional information might be the size of the list and whether you are a free or pro member.


I recommend that you use the next action date. With the next action date you only calculate the date once and it is easier to scan the file looking for a particular date. For those that you can do every day write �daily' instead of the next action date.


Some search engines get upset if you submit too often. This could also be tracked in your file. Enter the search engine name and the URL to submit your site from. Display how often you can submit and the last or next action date.


You could also track your pay per clicks campaigns in the same file. Display program name and URL. You could also show keywords, current bid amounts, and dates. You might want to also record click through rates.


In a similar fashion you could also track where you have exchanged links and your ezine ad campaigns. There is a logical way to display and track all of your various marketing efforts.


The advantage of using one file for everything is the simplicity of having everything in one location. You can easily scan it each day to see what you should be doing that day.


Keep your file organized. Put all the safe lists in a group. Also group search engines, pay per click, and whatever other methods you are using.


As time passes your file will get longer. However, your daily marketing should continue smoothly because you are organized. This file can contain all of your marketing information, daily tasks, and recurring tasks. The convenience of having everything in one easy to access file can save you a tremendous amount of time. It will also help prevent missing or putting off some of your marketing efforts.


This file can also become a partial history of your marketing. For instance, as you enter your link exchange partners and dates you will be creating a history of your link exchanges.


As time goes on you may want to add other information to your files, such as web sites that you want to check out later. Keep non-marketing things like this grouped together and near the end of the file so that you do not scan them every day when you are doing your marketing.


Please remember to back up your file regularly. This could save you much grief in case of a computer virus or crash.


Most people will not take the time to set up and maintain a simple system like this. By doing so you will be ahead of the crowd. You will be taking a giant step toward being a successful Internet marketer.


Albin Dittli has been writing software for the network marketing industry for 12 years and marketing on the Internet for over two years. Please visit his web site at http://www.The-Home-Business-Center.com. You can subscribe to his free ezine, eBiz Marketing Tips, by sending an email to moneystrategies@listwarrior.com.





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